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GREUBEL FORSEY UNVEILS HAND MADE 2: THE ULTIMATE EXPRESSION OF TRUE HAND WATCHMAKING

JANUARY 21 2025    |    Novelties

Hand Made 2 embodies the ultimate pursuit of hand watchmaking. Every component, whether visible or hidden, is created, finished, and assembled by hand with unprecedented rigor. Over 5,000 hours are required to complete the 270 components of this four handed 40.9mm timepiece, 96% of which are entirely handmade. Only two to three such timepieces can be crafted each year, our commitment to the highest level of craftsmanship.

 

In a highly mechanised industry where the concept of "hand made" is often opaque, Greubel Forsey stands out with a transparent and very strict definition, showcasing exactly what "hand made" truly means to reach its standards.

WHAT HAND MADE MEANS TO GREUBEL FORSEY
For Greubel Forsey, "hand made" entails:

  1. All components, except five – sapphire crystals, case gaskets, spring bars, mainspring, and most jewels – are crafted by hand using traditional tools such as a precision lathe, a jig-borer, or a pantograph. A major milestone of the Hand Made 2 is the creation of a handcrafted conical jewel for the power reserve indicator, advancing handcraftsmanship even further.
  2. Each component is manually machined with tolerances of just a few microns, achieving a precision comparable to modern CNC machines.
  3. Every component, whether visible or hidden, is meticulously finished by hand.
  4. Each timepiece is assembled entirely by hand by a single watchmaker.

 

HAND MADE 2: PUSHING THE LIMITS
Distinctly Greubel Forsey yet revolutionary, Hand Made 2 pushes technical and aesthetic boundaries. Its large conical jewel symbolises this pursuit. In its workshop, Greubel Forsey preserves rare skills, develops unique expertise, and passes it on to future generations with an inexhaustible passion for innovation.

 

MASTERING THE BALANCE SPRING
Since 2012, Greubel Forsey has been rediscov¬ering traditional techniques for crafting balance springs, a key component for timekeeping pre¬cision. Each spring is made from a carefully selected alloy for its unique properties and individually adjusted by an expert watchmaker. This complex process, including coiling, cutting, and manually adjusting terminal curves, ensures perfect synchronisation with the balance wheel.

 

TIMELESS AESTHETICS AND EXCEPTIONAL RARITY
Hand Made 2 combines 18th-century elegance with Greubel Forsey’s signature modern innovation. The barrel and balance bridges create remarkable harmony, each enhanced by five artisanal finishes: frosted, black-polished, straight-grained, polished flanks and bevels, and the polished chamfers ac¬cented by olive-domed jewels set in gold chatons.

The hand-frosted German silver contrasts beautifully with the Grand Feu enamel dials for the hours, small seconds, and power reserve. Blued steel hands, deep red rubies, golden reflections of wheels and barrels, and the bright edges of polished steel bridges bring a vibrant chromatic depth to every component. Beneath a thin bezel, the architectural movement opens up to the ob¬server, offering a unique perspective throughout the timepiece. The case back extends this harmony, revealing a perfectly coherent mechanism where every detail reflects extraordinary handcrafts¬manship. The Hand Made 2 is not merely a watch; it is an invitation to admire excellence through a mechanical work of art.

 

EXCEPTIONAL RARITY
Each year, Greubel Forsey’s Hand Made workshop can complete only two to three Hand Made 2 time¬pieces, making it one of the rarest and most ex¬clusive creations from the Greubel Forsey Atelier.

 


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JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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NOVEMBER 19 2025    |    Novelties

A Deeper Cut: Armin Strom One Week Skeleton Rose Gold

   

Armin Strom extends its golden era with the One Week Skeleton Rose Gold, a new interpretation of its architectural One Week design. This fully skeletonised masterpiece reveals the depths of its mechanics, paying tribute to Mr. Armin Strom’s pioneering artistry in skeletonisation—a craft at the heart of the brand’s philosophy and heritage.

For the first time, the in-house calibre appears in a solid 18K rose gold case, enriching the collection with a warmer character. Rose gold-coloured finger bridges, hands, and applied indexes mirror the tone of the case, while a sleek black textile strap provides a refined modern contrast. Measuring 41 mm in diameter, the case remains compact and ergonomic, while its skeletonised architecture gives the watch a distinctive presence—a harmonious balance of technical craftsmanship and precious metal elegance.

Seven Days of Precision
At its heart lies the hand-wound Calibre ARM21-S, a reinterpretation of Armin Strom’s first in-house calibre. Two mainspring barrels work in series to deliver a steady flow of energy for seven days, wound by two ratchet wheels visible on the dial side—a distinctive Armin Strom signature. Operating at 3.5 Hz, the calibre ensures consistent precision and stability in daily wear.

Inspired by historical pocket watches, the conical power reserve mechanism is complemented by a 3D power reserve indicator, displaying remaining energy with exceptional clarity. Central hours and minutes keep the display symmetrical, while a skeletonised small seconds at 9 o’clock adds an engaging sense of motion.

Transparency in Gold
Every component of the Calibre ARM21-S is decorated by hand, reflecting Armin Strom’s dedication to traditional craftsmanship. Hand-polished bevels, Geneva stripes, circular graining, and finely finished screw sinks demonstrate uncompromising attention to detail. Each One Week is assembled twice—a hallmark of the brand’s commitment to mechanical precision and aesthetic integrity.

Limited to just 50 pieces worldwide, the One Week Skeleton Rose Gold continues Armin Strom’s modern gold chapter—a celebration of mechanical transparency, precision, and craft.

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APRIL 09 2025    |    Novelties

Moritz Grossmann Unveils Exclusive ART EDITION Max Frintrop Collection

Moritz Grossmann, renowned for its exquisite craftsmanship and precision in watchmaking, proudly announces the launch of the ART EDITION Max Frintrop. This exclusive collection features sixteen unique timepieces, each showcasing a dial crafted from the top layers of renowned German painter Max Frintrop’s studio floor.

A Fusion of Art and Horology
The ART EDITION Max Frintrop marks the first collaboration between Moritz Grossmann and a contemporary artist. Each dial in this collection captures years of artistic expression, resulting in a mesmerizing display of abstract beauty. The intricate layers of paint, preserved from Frintrop’s studio floor, create a unique and captivating design for each watch.

Craftsmanship and Innovation
At the heart of each timepiece is the calibre 100.1 movement, a testament to Moritz Grossmann’s commitment to quality and precision. Components made from untreated German silver, a hand-engraved 2/3 plate, and the distinctive Grossmann balance are just a few of the features that highlight the exceptional craftsmanship of these watches.

Exclusive Design and Limited Availability
Each watch is engraved with “Unique Piece” on the case back and is available in rose gold or stainless-steel cases. Complemented by different-colored Kudu leather straps, these timepieces are as stylish as they are unique. Max Frintrop’s signature is discreetly engraved on the glass back, adding a personal touch to each piece.

A Philosophical Exploration of Time
This collaboration explores the concept of time through both art and watchmaking. Christine Hutter, CEO of Moritz Grossmann, explains, “The heart of a watch is the balance. It can be seen as philosophical proof that a watch is not just a timepiece, but also a constant reminder that our understanding of time is both fleeting and infinite.”

 

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AUGUST 31 2026    |    Novelties

Armin Strom Unveils the Dual Time GMT Resonance Manufacture Edition Blue

Armin Strom unveils its latest horological creation, the Dual Time GMT Resonance Manufacture Edition Blue, strictly limited to just 50 pieces worldwide. Drawing from classical watchmaking codes, this exceptional timepiece introduces a subtle retro-chic character through a deep blue PVD-coated mainplate and gear-train bridges. Positioned directly on the dial side, the vibrant blue execution elevates open-worked architecture to new heights, delivering a visually captivating contrast that redefines traditional hand-finishing.

The aesthetic composition centers around two finely grained white dials, each adorned with white azurage chapter rings that catch the light while revealing the rich blue mainplate underneath. Accentuating the design are blue PVD-coated applied indexes and facetted polished hands that echo the hue of the underlying movement. Each display is paired with a black-polished day/night disc depicting sun rays and a uniquely crater-textured crescent moon, while a matte dark blue alligator leather strap with white stitching seamlessly ties the entire color palette together.

At the heart of the timepiece beats the in-house manufacture Calibre ARF22, a manual-winding movement engineered to harness the physical phenomenon of resonance. Utilizing Armin Strom’s patented resonance clutch, two independent regulating systems oscillate in perfect synchronicity, delivering heightened chronometric precision and an enthralling three-dimensional kinetic display. Providing intuitive functionality for global travelers, the movement powers two completely independent time zone displays—each with its own hours, minutes, and day/night indication—operating at a frequency of 3.5 Hz (25,200 vph) with a 42-hour power reserve.

Housed in a compact stainless steel case measuring 39.00 mm in diameter and 9.05 mm in height, the watch offers refined ergonomics alongside a water resistance of 5 ATM. The double sapphire crystal construction reveals exquisite decorative detail on both sides, including laser-engraved relief lettering on the reverse mainplate, bright polished bevels along the blue bridges, and rhodium-colored barrel bridges adorned with classic Côtes de Genève.

 

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