Ludovic Ballouard represents the realization of an artistic dream through exceptional horological talent. Led by founder and master watchmaker Ludovic Ballouard, the brand pushes boundaries with witty and eccentric complications conceived in a spirit of poetic philosophy.

Born in France and trained across Europe, Ludovic has spent decades refining his mastery of micro-mechanics. Notable tenures with Franck Muller and F.P. Journe prepared him to establish his own Atelier near Geneva in 2009.

Here, with a small team of artisans, Ludovic brings captivating movements to life by hand. Each piece marries profound technical ingenuity with a simple visual presentation of time meant to remind the wearer of life's most precious moments.

Models like the iconic Upside Down and Half Time have captured the attention of aficionados worldwide with their playful design perspectives. Featuring complications like retrograde minutes, these watches invite contemplation through horology.

Ludovic strives to reveal the mechanics' intricacy through transparency, allowing appreciators a glimpse into technical poetry in motion. This dedication to expressing both function and philosophy through craft has earned recognition, including from Harry Winston.

Produced in strictly limited numbers respecting the medium's soul, Ludovic Ballouard timepieces emerge as works of mechanical art. They embody one man's realization of his most imaginative visions through mastery of an age-old tradition.