Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.

Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.

Renowned for bold, boundary-pushing designs, the watchmakers from Lucerne proudly unveil the latest creation: The ReSec Beast Manufacture. This audacious statement of color, form, and fearless design dares to transcend the confines of traditional watchmaking, challenging conventions with every tick.

A timepiece focused on the essential—yet anything but ordinary.

Chronoswiss proudly introduces the Small Second, the beginning of a new family in the Modern Mechanical collection. The vision? To create a bold mechanical timepiece, stripped of excess yet rich in craftsmanship and detail.

With its 40mm stainless steel case and slim 11.5mm profile, the Small Second is the sleekest Chronoswiss in the current collection. Designed with refinement and precision, the case features polished sides, sandblasted & sculpted lugs, as well as the most streamlined crown the watchmakers of Lucerne have ever created. Every detail serves a purpose, ensuring a fascinating mechanical experience.

Yet, focusing on the true essence does not mean compromise. The curved dial construction, intricate 3D layering, and handcrafted dials transform the Small Second into a study of watchmaking complexity.

At its heart beats the Chronoswiss Manufacture Caliber C.6000—ensuring precision, reliability, and the unmistakable rhythm of a true mechanical timepiece.

Independent Swiss watch manufacture Armin Strom is expanding its Tribute collection with the new Tribute2, featuring a distinctive open worked design and remarkable three-dimensionality. The visible mechanical elements of the innovative movement and the elaborate hand decorations impart an intriguing visual depth to the watch. The Tribute2 – Copper Edition features a mainplate with a distinctive grattage design in an elegant copper hue. Limited to just 10 pieces, this edition underscores Armin Strom’s commitment to exceptional craftsmanship and exclusivity.
 

“The Tribute2 builds on the success of the Tribute 1 launched in 2021. It merges traditional watchmaking with contemporary design, highlighting the core values of the brand: transparent mechanics that artfully display the inner mechanisms, three-dimensional design that provides visual depth through various levels and the intricate details of the movement and meticulous hand decoration, which features prominently in this timepiece.” – Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.
 

DANIEL ROTH proudly presents the Tourbillon Platinum, a timepiece that pays homage to the brand’s rich heritage and its founder’s enduring passion for the tourbillon complication. This exceptional creation is inspired by the 1988 reference C187 and reinterprets it with modern refinement, artisanal craftsmanship, and a noble platinum case.

The signature double-ellipse case, now crafted in platinum, measures 38.6 x 35.5 mm and is just 9.2 mm thick. It houses a hand-guilloché dial made of solid white gold, finished in anthracite and accented with a sterling silver chapter ring. The dial’s linear guilloché pattern is executed by a single Maître Guillocheur over three days, reflecting the brand’s commitment to traditional métiers d’art.

Inside beats the DR001 calibre, a manually wound movement developed by Michel Navas and Enrico Barbasini at La Fabrique du Temps Louis Vuitton. Comprising 206 components, it offers an 80-hour power reserve and operates at 3Hz. The movement is entirely hand-finished, including hidden components, and features a triple-arm seconds hand—a nod to Daniel Roth’s original design language.

The Tourbillon Platinum is the third model in the brand’s rebirth, following the Tourbillon Souscription and the rose gold edition. It offers a more contemporary aesthetic while remaining faithful to the brand’s DNA of mechanical excellence and elegant restraint.

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