Shopping Cart

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

JUNE 25 2025    |    Novelties

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

View Watch Gallery
Image 1 Image 2  

Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Gravity Equal Force Ultimate Sapphire Blue

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator
Movement Calibre: ASB19, automatic with micro rotor
Jewels: 28
Components: 202
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Decoration:
- Bridges: bevelled and straight-grained by hand
- Mainplate: glacial blue PVD with “grain d’orge” guilloché by Kari Voutilainen
- Screws: black-polished
- Additional: perlage, Geneva stripes, circular brushing
Dial Grey-toned off-centre sapphire dial with subdial
Case Material: stainless steel
Diameter: 41 mm
Height: 12.65 mm
Lug-to-Lug: 48.09 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 3 ATM
Strap Material: blue nubuck leather
Stitching: ice blue
Buckle: stainless steel folding clasp
Reference ST24-GEF.BLU
Limited Edition 25 pieces per year

Related Articles

JANUARY 19 2026    |    Novelties

DANIEL ROTH Unveils the Extra Plat Rose Gold Skeleton

A contemporary expression of classical proportion, revealing the architecture of high watchmaking
 

DANIEL ROTH presents the Extra Plat Rose Gold Skeleton, a new interpretation of one of the Maison’s most emblematic creations. Remaining faithful to the proportions and restrained elegance of the Extra Plat, this latest iteration introduces skeletonisation for the first time in the brand’s modern revival, allowing the inner architecture of the watch to take centre stage.

Conceived in the spirit of La Montre Objet d’Art, the Extra Plat Rose Gold Skeleton preserves the calm geometry of the double‑ellipse case while offering a transparent view into the movement, transforming technical construction into a visual and artistic experience.

The Extra Plat: A signature revisited
Simplicity, when executed with absolute precision, has long been central to the identity of DANIEL ROTH. During the early years of his independent career, Mr. Roth considered the Extra Plat a complication in its own right, favouring it for the technical discipline required to achieve true thinness and perfect proportion.

Defined by its double‑ellipse case and balanced architecture, the Extra Plat became a cornerstone of the Maison’s aesthetic vocabulary in the early 1990s. While Daniel Roth produced skeletonised versions of select complications during that period, the Extra Plat itself was never skeletonised. This new creation therefore marks a respectful yet meaningful evolution, expanding the expressive range of the Extra Plat while remaining faithful to its original spirit.

The DR002SR calibre: a skeletonised rose gold heart
At the centre of the Extra Plat Rose Gold Skeleton is the new manually wound calibre DR002SR, developed and manufactured entirely at La Fabrique du Temps Louis Vuitton under the supervision of master watchmakers Michel Navas and Enrico Barbasini.

Based on the DR002, the DR002SR has been re‑engineered from the ground up specifically for skeletonisation. The bridges and plates have been reshaped to maximise openness and visual clarity, while preserving structural rigidity and chronometric performance. Crafted in solid 18k 5N rose gold, the movement mirrors the warmth of the case and provides an ideal canvas for traditional hand finishing.


Transparency in motion
Skeletonisation is an exercise in reduction and balance. With the DR002SR, DANIEL ROTH brings this principle to its highest expression. The calibre reveals a wealth of hand‑executed details, including numerous hand‑polished internal angles, black‑polished steel components, and meticulously bevelled bridges—finishes that can only be achieved by skilled artisans and never by machine.

Despite its openworked construction, the DR002SR retains a power reserve of 65 hours and a frequency of 4 Hz, underscoring the Maison’s commitment to both technical integrity and timeless aesthetics.


Slim proportions, uncompromised structure
Housed in a 38.6 × 35.5 mm double‑ellipse case crafted in 18k rose gold, the Extra Plat Rose Gold Skeleton measures just 6.9 mm in thickness. This exceptional slenderness ensures that the watch remains true to the Extra Plat philosophy of discreet elegance and effortless wearability.

Produced in extremely limited numbers each year, the Extra Plat Rose Gold Skeleton is intended for collectors who value traditional high watchmaking expressed with clarity, restraint, and depth.

View Watch Gallery
Image 1 Image 2Image 2Image 2Image 2
View More
NOVEMBER 19 2025    |    Novelties

gérald genta Introduces Gentissima Oursin 41 with Meteorite Dials

gérald genta continues its legacy of audacious elegance with the launch of two new references in the Gentissima Oursin collection: Blue Meteorite and Green Meteorite. These timepieces mark a bold evolution of the iconic design first imagined by Mr. Gérald Genta in 1994, inspired by the delicate yet resilient form of the sea urchin.

A Design Born from Nature and the Cosmos
The Gentissima Oursin 41 features a 41mm sandblasted Grade 5 titanium case, meticulously set with 234 white gold beads, echoing the organic geometry of the sea urchin. At its heart lies a dial carved from a fragment of meteorite—a material born from the stars—making each watch a unique, one-of-one creation. The natural crystalline structure of meteorite ensures that no two dials are alike, offering collectors a truly rare expression of artistry.

Sporty-Chic Meets Haute Horlogerie
Combining rubber straps and titanium architecture with luxurious gold accents, the Gentissima Oursin 41 is designed for everyday wearability without compromising sophistication. A curved sapphire crystal, faceted with a subtle octagonal profile, protects the dial and enhances its dynamic character. Gold hands filled with Super-LumiNova featuring a pink hue—a tribute to Mr. Genta’s favorite color—ensure legibility and elegance.

Mechanical Excellence
Inside beats the Zenith Elite GG-005 automatic movement, boasting a 50-hour power reserve, 4 Hz frequency, and an 18K yellow gold oscillating mass, visible through a sapphire caseback. With 50m water resistance and a comfortable rubber strap, this timepiece is as practical as it is artistic.

 

View Watch Gallery
Image 1 Image 2Image 3 Image 4Image 4Image 4
View More
APRIL 09 2026    |    Watches and Wonders 2026

Celebrating 200 Years of Moritz Grossmann with the TREMBLAGE Gold

The year 2026 marks a momentous milestone for Moritz Grossmann as we celebrate the 200th anniversary of our founder’s birth. Moritz Grossmann was not only a master horologist but a visionary scientist and author who forever changed the landscape of Glashütte watchmaking. To commemorate his bicentenary, we are proud to unveil the TREMBLAGE Gold anniversary edition, a tribute that bridges his 19th-century spirit with the pinnacle of modern artisanal watchmaking.

This exceptional release introduces two limited editions, crafted in 750/000 rose gold and 950 platinum, with each variant strictly limited to just eight pieces worldwide. The soul of these timepieces lies in the solid rose gold dial, which has been meticulously hand-engraved using the rare "tremblage" technique. This traditional method involves a master engraver using a specialized burin to create a multi-directional, finely textured matte surface, resulting in a mesmerizing play of light that serves as a backdrop for the raised, hand-polished numerals.

The movement powering these anniversary models is the exquisitely finished Calibre 100.1 manual-winding movement. In a direct nod to the founder's legacy, the balance cock features a unique hand-engraved "1826," marking the year of Grossmann’s birth. Every component, from the heat-annealed brown-violet screws to the hand-carved pillars and German silver plates, reflects our commitment to "Schönstes deutsches Handwerk"—the finest German craftsmanship.

With the TREMBLAGE Gold edition, we do not simply replicate history; we evolve it. These watches embody the same pursuit of technological perfection and aesthetic brilliance that Moritz Grossmann championed two centuries ago. We invite you to discover these masterpieces, which stand as a testament to a heritage that continues to inspire every movement we create and every hand-finished detail we produce in our Glashütte manufactory.

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4       
View More
JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

View Watch Gallery
Image 1

Image 2
Image 2
Image 2
Image 2
Image 2
 
View More
NOVEMBER 13 2024    |    Novelties

To mark the 16th anniversary of the manufactory, Moritz Grossmann presents the limited-edition ENAMEL ROMAN Vintage

Black is the absence of light. This is the physical definition of a colour that is synonymous with classicism and elegance. At Moritz Grossmann, black is used to form stylish contrasts and also serves as a testament to the highest standards of craftsmanship. The limited-edition ENAMEL ROMAN Vintage, for example, has an enamel dial whose manufacture presents multiple challenges. With this, Moritz Grossmann has chosen the occasion of its 16th birthday to once again shine the spotlight on the expertise of the ateliers and workshops in Glashütte.

Tradition requires renewal, otherwise it remains stagnant in the past and cannot survive. This is an approach that Moritz Grossmann has embodied since 2008: the manufactory opened 16 years ago as a tribute to one of the most exceptional personalities in the history of watchmaking in Glashütte. Moritz Grossmann was an innovative watchmaker and, with the founding of the German Watchmaking School in Glashütte, influenced a generation of artisans.

His values and vision now live on in the Moritz Grossmann manufactory, which crafts a small but exquisite collection of sophisticated watches that always remain true to the standards of the man who gave the manufactory its name. Characteristics of these timepieces include exclusive manufactory movements with innovative details that are designed, made and finely decorated in-house in the company’s own workshops. The highest of standards also come into play when finishing the watches, as impressively demonstrated by the special model marking the 16th anniversary of the manufactory.
 

View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.