The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.
 

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Chronoswiss marks a definitive leap into the future of independent watchmaking with the introduction of the PULSE GMT, a collection that represents one of the most progressive chapters in the brand's history. Inspired by the mechanical spirit of the 1999 Tora icon, this new series redefines traditional design codes through a radically modern lens while maintaining the brand's independent spirit. The collection is built specifically for global travelers and collectors who move between continents and time zones, requiring a sophisticated mechanical companion.

The PULSE GMT features a bold, sculptural case construction that seamlessly integrates the first full metal bracelet in Chronoswiss history. This architectural approach ensures a unified presence on the wrist, blending the iconic onion crown and coin-edge bezel with contemporary lines. Whether crafted from high-strength Grade 5 Titanium for daily wear or solid 18-carat 5N Gold, the 41mm case offers a powerful physical and visual statement.

At the heart of the collection beats the Manufacture Caliber C.6002, an automatic movement developed exclusively with La Joux-Perret. This dedicated mechanical construction provides a true dual-time display, featuring a 24-hour second time zone on the left and a 12-hour home time on the right, all unified by central minutes and seconds. With a 55-hour power reserve and water resistance up to 10 bar, the movement is designed for movement and mechanical clarity.

The collection showcases the height of Lucerne craftsmanship through two distinct dial interpretations. The Silver Guilloche edition celebrates pure mechanical texture with hand-guilloché patterns cut on century-old machines, while the Enamel Sky Gold features the rare art of paillonné enamel. This demanding craft embeds gold stars within layers of translucent fire enamel over a guilloché base, creating a celestial display designed to last for centuries.

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Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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