Shopping Cart

Armin strom sets the tone in the realm of transparent mechanics with the Gravity Equal Force Ultimate Sapphire Purple

MAY 06 2024    |    Novelties

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen. 

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Let it reign: Gravity Equal Force Purple

At once regal and electric, the latest edition of the Gravity Equal Force features a colour Armin Strom has never used before. Its base plate boasts a guilloché engraved motif with a barley grain pattern, expertly handcrafted in the atelier of acclaimed independent watchmaker Kari Voutilainen using a traditional rose engine lathe. The striking purple colour is applied using a 3D PVD process, which reflects a wide spectrum of tones as it shifts with the light. Making this edition even more outstanding, the small off-centred dial is crafted from transparent sapphire crystal, which is reserved exclusively for the Gravity Equal Force’s Ultimate Sapphire Editions. The crowning glory is a light grey nubuck leather strap with purple stitching and keepers. The Gravity Equal Force Ultimate Sapphire Purple is limited to a run of 25 pieces per year.

 

Automatic: redefined

The Gravity Equal Force stands out as the first automatic watch endowed with an equal force transmission integrated directly in the mainspring barrel - a patented mechanism by Armin Strom. It provides consistent power transmission to the regulating organ, ensuring unwavering precision throughout the watch’s autonomy. The power reserve indicator forms part of the barrel, which is entirely visible from the dial side, opposite the micro-rotor with a unique click system featuring two springs for better winding efficiency.

Also this latest creation, part of Armin Strom’s perpetual quest for superior chronometric performance, was entirely developed, manufactured and decorated within the walls of the Bienne-based manufacturing site. Like all Armin Strom watches, the Gravity Equal Force Purple’s movement is assembled a first time to ensure it is in perfect working order and that it meets the brand’s exacting decorative standards, then taken apart and assembled a second time when it is ready to be cased in its final form. 

 

Putting the ‘haute’ in ‘horlogerie’

What separates a mere tool from a work of art is craftsmanship. Like a canvas for artistic expression, superlative hand-finishing applied by specialised watchmakers and seasoned artisans can be appreciated throughout the Gravity Equal Force and its many proudly exposed layers and components. Polished bevels (anglage) on the bridges, black polished screws, polished countersinks, perlage and various types of graining, be it straight or circular, as well as Geneva stripes on the three-quarter bridge visible through the case’s back.

One of the Gravity Equal Force’s most distinctive elements is the triplet of dark grey ruthenium-plated bridges that occupy the right-hand portion of the open display. Inspired by the finger-style bridges found in pocket watches, it takes up to an entire day for these bridges to be embellished by hand. First, the undersides are given a matt finish, after which the sides are given a straight-graining finish by carefully sliding them on an abrasive paper to produce continuous, shimmering fine lines. Then, the inner and outer chamfers of the bridges are bevelled with increasingly fine files and then finished with a flash polish using locally sourced gentian wood to remove even the finest lines. Finally, a straight-graining finish is applied to the top side for ultimate radiance.

Armin Strom : 15 years in the science of movement

In 2008, longtime friends and partners Serge Michel and Claude Greisler took the reins at Armin Strom and founded its very own manufacture in the watchmaking town of Biel in 2009. Just one year later, the duo presented their very first watch with a movement designed and manufactured in-house. Over the following years, Armin Strom would become a truly integrated and self-sufficient manufacture, creating 17 exclusive calibres and developing several world firsts in the domain of watchmaking. In 2016, it introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision with a captivating oscillation mechanism on the dial-side of the watch. In 2019, Armin Strom reinvented the automatic watch movement with the Gravity Equal Force, the first automatic watch to feature an equal force transmission mechanism within the barrel that had previously been found only in pocket watches. Today, Armin Strom stands out as a leading force of creative, independent watchmaking, with its own distinct design language and exceptional attention to detail highlighted by hand-finishing all its creations. 2024 promises to be a year full of surprises, and the best is yet to come…

 

Gravity Equal Force Ultimate Sapphire Purple

Technical specifications

                   

Indications     Hours, minutes, seconds, power reserve indicator
Movement     Armin Strom manufacture Caliber ASB19
      Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds
Main plate   purple PVD plate with guilloché pattern by Kari Voutilainen
Regulating system   Balance wheel with 4 regulating screws
Power reserve   Geneva stop-work limited to 72 hours
Dimensions   35.52 mm x 11.67 mm
Frequency   3,5 Hz (25,200 vph)
Finishing   Hand-finishing to the highest quality level
Jewels   28
Number of components   202
Case   stainless steel
    Sapphire crystal and case back with anti-reflective treatment
Diameter   41 mm
Height   12.65 mm
Water resistance   3ATM
Lug-to-Lug   48.09 mm
     

Dial

 

Grey toned off-center sapphire dial with subdial

Hands  

Faceted polished hands and Super-LumiNova® filling

Strap   Delivered with a grey nubuck leather strap with purple stitching and keepers
Width lugs/buckle   20/18 mm
Buckle   Pin buckle or folding clasp available in stainless
Reference   ST24-GEF.SA.AC.M.A7.FC
Limited production   25 pieces per year

 

 

                                           

                                            

 


Related Articles

MARCH 24 2025    |    Watches and Wonders 2025

Constant Force Tourbillon 11, yellow gold edition - A celebration of watchmaking ingenuity

The 41.5 mm diameter Constant Force Tourbillon 11 watch in 18-carat yellow gold, released by Arnold & Son as a limited edition of 11, is driven by a hand-wound mechanical movement. Equipped with two barrels to give a 100-hour power reserve, this timepiece was entirely developed and built at the manufacture in La Chaux-de-Fonds. It is fitted with a constant force mechanism visible on the enamel dial and is regulated by a tourbillon that can be seen on the back. The architecture of this calibre is inspired by that of the timekeeping instrument driven by the first tourbillon created by Abraham-Louis Breguet in 1808, based on a chronometer movement designed by John Arnold. This first tourbillon regulator, now in the British Museum, was given to John Roger Arnold by the Paris-based watchmaker in honour of his scientific collaboration and friendship with his father. The Constant Force Tourbillon 11 timepiece, designed to mark the end of the 260th anniversary celebrations of John Arnold’s legacy, pays tribute to the watchmaker’s ingenuity and his close association with Abraham-Louis Breguet.

The greatest watchmakers of the Age of Enlightenment often knew each other. Some of them exchanged views and appreciated each other despite language barriers and political obstacles. And this was the case with John Arnold and Abraham-Louis Breguet. These two watchmakers, undoubtedly the most productive of the second half of the 18th century, forged a friendship that nothing could shake, not even the throes of war between the two countries or the French Revolution. Aware of their respective talents, during Abraham-Louis Breguet’s frequent trips to London between 1789 and 1791, they shared their views and knowledge of the principles of timekeeping, furthering the science of timekeeping, which in their eyes definitely knew no frontiers.

View More
JANUARY 12 2026    |    Novelties

Arnold & Son Unveils Perpetual Moon 41.5 Red Gold “Year of the Horse” – A Tribute to the Fire Horse

Mystical, untamed and dazzling, the Perpetual Moon 41.5 Red Gold “Year of the Horse” follows in the footsteps of Arnold & Son’s Chinese zodiac collections. In the year spanning 2026 and 2027, the Fire Horse will set the astrological tone for connoisseurs of watchmaking and métiers d’art. To celebrate this flamboyant sign, Arnold & Son presents a limited edition of eight pieces, housed in 41.5-mm red gold cases. And while the noble animal is ever alert, it is at night that the full extent of its fiery, mysterious and incandescent nature is revealed.

A horse rears on a hill top – a commanding silhouette carved out against a star-studded sky, surrounded by the sparks of a metaphorical fire. This is Arnold & Son’s interpretation of the Fire Horse, the sign that will succeed the Wood Snake on 17 February 2026. For the sixth consecutive year, Arnold & Son is back in the saddle, drawing on the full breadth of its artistic savoir-faire. Miniature painting, three-dimensional engraving, fine stonework and the refined finishing of an astronomical moon-phase calibre: the Perpetual Moon 41.5 Red Gold “Year of the Horse” tells a tale of excellence, symbolism and vital energy.

An ardent design
Behind the expressive power of the scene, lies all of Arnold & Son’s creativity and mastery. The horse, in 18-carat red gold appliqué, is hand engraved. From hooves to mane, every muscle seems to ripple with energy. The black aventurine sky shimmers like a vast, celestial expanse, where distant stars mingle with mountainous reliefs and shadowy woodland undergrowth.

In the horse’s wake, hand-painted golden dust evokes a trail of sparks that ignite one after the other as the animal passes. These glowing flashes reflect its inner fire and untamed spirit. Touches of red and yellow Super-LumiNova, diffusing the same nocturnal shades, transform the scene as the light dims. Under the radiant mother-of-pearl moon, the horse’s majestic silhouette stands out, while the embers smoulder with new intensity. Not far away, the constellations of Cassiopeia and Ursa Major take shape on the lunar disc, completing this dual-faced, dual-display dial.

A noble pedigree
On the case back, a secondary moon-phase display enables fast, accurate setting of the lunar age. The heart of the Perpetual Moon 41.5 Red Gold “Year of the Horse”, the manual winding A&S1512 calibre, follows the lunar cycle with exceptional precision. While a true lunation lasts 29 days, 12 hours, 44 minutes and 2.8 seconds, Arnold & Son have achieved such precision that it would take 122 years for the display to drift by a single day from the actual lunar cycle, provided the watch is kept fully wound.

As for all Arnold & Son movements, the A&S1512 calibre is developed, manufactured, decorated, assembled, adjusted and cased up at the Chaux-de-Fonds manufacture. Equipped with two barrels and beating at 3 Hz, it gives the Perpetual Moon 41.5 Red Gold “Year of the Horse” a generous power reserve of 90 hours.

View Watch Gallery
Image 1 Image 2
View More
JULY 01 2025    |    Novelties

Armin Strom Unveils the Mirrored Force Resonance Ice Blue – A Tribute to Precision and Craftsmanship

Armin Strom proudly presents the Mirrored Force Resonance Ice Blue, a limited edition timepiece that exemplifies the brand’s dedication to horological innovation and artisanal excellence. With only 15 pieces available worldwide, this release marks a bold evolution in the art of synchronized timekeeping.

The watch features a striking ice blue sunray guilloché dial, crafted using a traditional hand-operated rose engine lathe. Its off-center layout and radiant finish create a captivating play of light beneath the sapphire crystal, while beveled and polished indexes and hands add depth and movement to the design.

At the core of this timepiece is the manually wound Caliber ARF21, a technical breakthrough in resonance watchmaking. Armin Strom’s patented clutch system connects two balance wheels, allowing them to oscillate in opposite directions and synchronize for enhanced precision and stability. Twin seconds counters provide a visual representation of this resonance effect, and a pusher at 2 o’clock resets the counters, offering a clear demonstration of the mechanism’s accuracy.

The movement is hand-finished to haute horology standards, with Geneva stripes, perlage, and black-polished screws visible through the transparent case back. Each watch is assembled twice to ensure both mechanical integrity and flawless finishing.

Encased in a 43 mm stainless steel case and paired with a dark blue Alcantara strap, the Mirrored Force Resonance Ice Blue is a celebration of independent Swiss watchmaking and the science of movement.
 

View Watch Gallery
Image 1 Image 2  
View More
JANUARY 19 2026    |    Novelties

gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

View Watch Gallery
Image 1 Image 2Image 3 Image 4Image 4Image 4
View More
MAY 16 2025    |    Novelties

Chronoswiss presents the ReSec Snake: A Venomous Twist on Modern Mechanical

Known for bold evolutions of mechanical wristwatches and daring designs, Chronoswiss unveils its latest creature: the ReSec Snake. Slithering between heritage and rebellion, this timepiece is a hypnotic blend of color, contrast, and kinetic energy — proof that modern mechanical watchmaking still has a few fangs to bear.

The Snake’s Bite

The ReSec Snake coils into view within a 42mm titanium case, coated with a mesmerizing color-changing PVD-coating that shifts from emerald green to turquoise, depending on the light. It’s not just a case — it’s iridescent armor, capturing the reptilian allure of a serpent in motion. Paired with a contrasting white rubber strap, the Snake wraps around the wrist with smooth, tactile elegance.

But the true venom lies beneath the sapphire crystal. A green CVD-coated dial, hand-guillochéd in the Lucerne Atelier, pulses with depth and hypnotic texture. It’s a dial that doesn’t just tell time — it seduces it.

Take a closer look, and the architecture reveals itself: the iconic 3D regulator layout of the ReSec series slithers across the dial, framed by green hour and minute rings and a retrograde second display, like the flick of a serpent’s tongue. Underneath, the exposed gear train glimmers in contrasting tones — a mechanical exoskeleton that moves with silent precision.

Fangs Beneath the Surface

Powering this cold-blooded beauty is the Chronoswiss Manufacture Caliber C.6005, featuring a 55-hour power reserve, ruthenium-plated finishing, and a radial Côtes de Genève motif. It’s mechanical watchmaking at its sharpest: sleek, silent, and engineered to strike.

Limited. Lethal.

Only 100 pieces of the ReSec Snake will ever exist — a rare breed for collectors with a taste for the untamed. The ReSec Snake is a statement: of daring, of detail, and of defiance — proving once again that at Chronoswiss, we don’t follow rules. We shed them.
 

View Watch Gallery
Image 1 Image 2 Image 3 Image 4
View More
APRIL 14 2026    |    Watches and Wonders 2026

Symphony of Resonance and Sound: Armin Strom Introduces the Minute Repeater Resonance 12:59 First Edition

Armin Strom has masterfully fused its revolutionary resonance technology with a bold, contemporary aesthetic in the new Mirrored Force Resonance Red. Limited to just 15 pieces worldwide, this rare masterpiece introduces a striking off-centre guilloché dial in vibrant red. By pairing traditional hand-crafted artistry with the brand’s signature open-worked design, this timepiece breathes dynamic new energy into Armin Strom's celebrated dual-balance mechanism, creating a captivating dialogue between classic hand-finishing and cutting-edge mechanical architecture.

The brilliant red dial is hand-crafted on a traditional, manually operated rose engine lathe, engraving a radiating pattern that catches and plays with light in captivating reflections. Encircled by black azuré chapter rings and topped with faceted, floating index markers, the dial's layout creates a stark, three-dimensional contrast that maximizes both visual depth and legibility. Housed in a polished 43 mm stainless steel case, the movement's technical architecture is framed by anthracite-coated bridges and paired with a dark grey Alcantara strap—ensuring that the vibrant red dial and the synchronized dance of the resonance mechanism remain the undisputed center of attention.

At the heart of this technical marvel lies the in-house Calibre ARF21, a hand-wound movement that integrates two completely independent movements within a single calibre. Connected via Armin Strom's patented Resonance Clutch, the two opposing balance wheels transfer vibrations to enter and maintain a perfect state of harmonic resonance. This physical synchronization significantly improves chronometric stability and rate consistency over time. To let wearers witness this horological phenomenon in action, a pusher at 2 o'clock activates a flyback mechanism, resetting both independent seconds hands to zero simultaneously so their perfect synchrony can be monitored in real-time.

Every millimeter of the Mirrored Force Resonance Red showcases Armin Strom's uncompromising dedication to haute horology standards, featuring meticulous hand-polished bevels, perlage, circular graining, and mirror-black polished screws. On the reverse side, the main plate features technical inscriptions rendered in three-dimensional relief, rising directly from the metal's surface. As is tradition for the Swiss manufacture, each watch is assembled twice to guarantee absolute precision. For collectors seeking the pinnacle of independent Swiss watchmaking, this 15-piece limited edition represents a perfect harmony of mechanical science and artistic expression.

 

View Watch Gallery
Image 1

Image 1

Image 1

Image 1


  
View More
AUGUST 19 2025    |    Novelties

Chronoswiss Celebrates 30 Years of Horological Innovation with the Opus Purple Rain Limited Edition

Chronoswiss celebrates three decades of horological mastery with the launch of the Opus Purple Rain, a bold and limited edition chronograph that reimagines the brand’s iconic skeletonized timepiece. Limited to just 30 pieces worldwide, this anniversary edition marks a milestone in modern independent watchmaking, honoring the legacy of the original Opus while pushing the boundaries of design and mechanical transparency.

First introduced in 1995 by Chronoswiss founder Gerd-Rüdiger Lang, the Opus revolutionized the chronograph landscape by exposing its intricate movement architecture on the dial side—a radical departure from the traditionally closed and utilitarian chronographs of the time. The Opus became a symbol of mechanical artistry and a signature of the brand’s avant-garde spirit.

The Opus Purple Rain carries this legacy into the future with unapologetic flair. Encased in Grade 5 titanium and finished with a radiant purple CVD coating, the watch is both lightweight and visually arresting. Its skeletonized dial, also rendered in ultraviolet hues, reveals the ruthenium-coated Chronoswiss C.741S automatic chronograph caliber, offering a 46-hour power reserve and a full suite of chronograph functions including central seconds, 30-minute and 12-hour counters, small seconds, and date.

Adding to its rebellious character is a white UV-reactive leather strap that transforms into glowing purple when exposed to sunlight—an unexpected and surreal tribute to the energy behind this creation. Signature Chronoswiss elements such as the onion crown, coin-edged bezel, and patented Autobloc screw-in lugs remain intact, anchoring the watch in its heritage while embracing a futuristic aesthetic.

“The Opus Purple Rain is not just a commemorative piece—it’s a statement,” said Chronoswiss CEO Oliver Ebstein. “It embodies the spirit of mechanical transparency and innovation that has defined Chronoswiss for 30 years. This is a watch for those who dare to see how far precision and design can be pushed.”

With only 30 pieces produced, the Opus Purple Rain is destined to become a collector’s treasure—a celebration of the past, a vision of the future, and a mechanical theatre on the wrist. 

View Watch Gallery  
Image 1  Image 2  Image 3  Image 4
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.