The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.
 

View Watch Gallery

 

Chronoswiss introduces the Lunar Chronograph Aurora, a contemporary evolution of one of the brand’s most enduring icons. Since its debut in 1999, the Lunar Chronograph has symbolized Chronoswiss’s ability to blend classical Swiss watchmaking with an independent, expressive spirit. The new Aurora edition carries this legacy forward through a captivating reinterpretation rooted in light, color, and mechanical harmony.

At the heart of the transformation is its fully CVD‑coated dial, which shifts fluidly from deep green to vivid blue as light moves across its surface. Inspired by the ethereal glow of the aurora borealis, this chromatic effect gives the watch a quietly dramatic presence, making every glance feel like a changing atmospheric phenomenon. Balanced chronograph counters, a central analog date, and a poetic moon phase at 3 o’clock come together to form a composition that remains faithful to the model’s architectural heritage while embracing a distinctly modern personality.

The polished stainless‑steel case retains iconic design elements that have defined Chronoswiss for decades, including the onion crown and screwed lugs—details that reinforce the watch’s lineage and mechanical authenticity. Paired with a contemporary grey nubuck leather strap, the Lunar Chronograph Aurora combines classical provenance with renewed visual energy, offering collectors a sophisticated yet forward‑looking chronograph that bridges past and present with effortless elegance.

View Watch Gallery

 

     

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

View Watch Gallery

The year 2026 marks a historic milestone for the Moritz Grossmann manufactory in Glashütte, as it celebrates the 200th birthday of its visionary founder and namesake, born on March 27, 1826. A genius watchmaker, scientist, author, and initiator of the German Watchmaking School, Grossmann profoundly shaped the craft of horology and the fate of his hometown. Rather than merely imitating historical concepts, the modern manufactory honors his legacy by blending his cutting-edge philosophy with modern engineering. This dedication to technological perfection and exceptional aesthetics cements its place among the world's elite elite watchmakers.

To commemorate this bicentennial occasion, the brand has unveiled its third anniversary special edition: the TEFNUT Silver-Plated by Friction. Debuting on April 29, 2026, this launch presents an exclusive premiere for collectors—the very first time that the sleek TEFNUT model is made available in a stunning 750/000 yellow gold case, alongside a 750/000 white gold version. Both variations pay homage to their heritage by incorporating an "1826" engraving on the balance cock and showcasing a vintage 1875 "M. GROSSMANN" logo on the dial.

At the heart of the timepiece lies the ultra-flat manufactory calibre 102.1, a hand-wound movement measuring just 4 mm in height and 26 mm in diameter. This compact footprint enables the watch to retain its remarkably elegant, low-profile silhouette. The calibre embodies classic Grossmann pillar movement architecture with a 3/5 plate, incorporating his signature raised gold chatons, an optimized mainspring barrel with bilateral jewel bearings, and a stepped balance cock with a micrometer screw. Each component is meticulously hand-finished to ensure absolute technical and visual distinctiveness.

The defining aesthetic feature of this model is its striking dial, which boasts a rare "silver-plated by friction" finish. Executed entirely by hand in the brand's ateliers, a master artisan brushes a specialized paste of silver powder, salt, cream of tartar, and water onto the brass surface to create a velvety, fine-grained texture that beautifully diffuses light. To provide a contemporary contrast, the numerals, minute scale, and historic logo are rendered in a vibrant green hue. Hovering above are extraordinarily fine, hand-crafted lance-shaped hands, polished in gold for the yellow gold model and annealed to a brown-violet tone for the white gold edition. Each variation is strictly limited to just 12 pieces worldwide.

View Watch Gallery

 

          

Greubel Forsey presents the final edition of the Balancier Contemporain, marking the definitive conclusion of this iconic calibre. This timepiece is housed in a 39.6mm stainless steel case – a material that has only been used twice before in the history of the Atelier. Limited to just 33 timepieces, this edition will be built and delivered exclusively in 2025. Once complete, the Balancier Contemporain calibre will be permanently retired and will never be made again.

More than a final edition, this stainless steel interpretation is a statement of purpose – it is the rarest and most exclusive case material in the Atelier’s repertoire. Its presence here is deliberate: to honour the legacy of the Balancier Contemporain with purity, restraint, and resolve.

Compact, Yet Monumental

When it was introduced, the Balancier Contemporain redefined expectations – delivering the full Greubel Forsey experience in just 39.6mm. This final edition preserves that feat of engineering and design. Under its high-domed sapphire crystal, the gold dial reveals a rich interplay of levels, textures, and finishes. A sunburst blue hour-ring frames the composition, while a deep blue minute-circle and sectorial indications for the small seconds and power reserve create both contrast and clarity. A large visual opening draws the eye to the in-house 12.6mm balance wheel, suspended above a flat, black-polished gold plate that provides visual depth and dramatic reflection.

The movement is composed of 256 parts, each hand-finished to the highest standard. The bridges are in nickel silver, frosted and spotted by hand, with perfectly polished bevels and countersinks, straight-grained flanks, and a subtle blue treatment unique to this edition. The balance wheel bridge is flat black polished steel – one of the most demanding finishes in haute horlogerie – with hand-polished bevels that reflect light beautifully. The balance wheel itself is mounted above a flat black-polished gold plate, a surface so refined it becomes both technical and architectural.

On the movement side, a black-polished gold plate is engraved in relief with the fundamental values of Greubel Forsey – invisible to the wearer, yet finished with the same uncompromising care. Olive-domed jewels are set in gold chatons, with hand-polished countersinks that catch the light at just the right angle. Every component, visible or not, is treated with the same reverence – as if each part could stand on its own as a miniature work of art.

A Closing Statement – and a New Beginning

This is the last timepiece to carry the Balancier Contemporain calibre – but it is also the first to signal a new direction. With this final edition, Greubel Forsey opens a new chapter focused on small-diameter timepieces. Over the coming years, this creative momentum will continue to build, exploring new dimensions of mechanical expression, proportion, and elegance – all without compromise.

The Balancier Contemporain in stainless steel is a definitive conclusion – and a confident beginning.
 

View Watch Gallery