Shopping Cart

Greubel Forsey Announces Leadership Transition

APRIL 29 2024    |    Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.


Related Articles

AUGUST 13 2025    |    Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

View Watch Gallery

 

Image 1

 

Image 2  
View More
MARCH 25 2026    |    Novelties

SÄNTIS BY STREHLER - The world on your wrist

Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

View Watch Gallery  
  Image 1 Image 3  Image 4  Image 5    
View More
OCTOBER 07 2025    |    Novelties

A Week in Blue: The One Week Manufacture Edition Blue

Armin Strom unveils the One Week Manufacture Edition Blue, a bold evolution of its foundational calibre, now reimagined in a striking deep blue. Limited to just 100 pieces, this timepiece reflects the brand’s dedication to mechanical artistry and uncompromising craftsmanship.

A Sculptural Expression of Precision
Encased in a 41 mm stainless steel case and paired with an integrated steel bracelet, the watch features a fully openworked architecture. The traditional dial is replaced by a blue PVD-coated mainplate, creating a vivid stage for the movement’s choreography. Every component is arranged in perfect symmetry, emphasizing depth, contrast, and clarity.

Engineered for Endurance
At its core is the manual-winding Calibre ARM21, developed and assembled entirely in-house. With dual barrels in series, it delivers a full seven-day power reserve and operates at 3.5 Hz for enhanced stability. A standout feature is the three-dimensional power reserve indicator, driven by a conical gear and polished cone — a nod to traditional pocket watches.

Each movement is hand-finished to haute horlogerie standards, with Geneva stripes, polished bevels, and chamfered edges. Every piece is assembled twice, ensuring flawless performance and visual harmony.

View Watch Gallery
Image 1 Image 2  
View More
JULY 04 2025    |    Novelties

Moritz Grossmann GMT Guilloche Limited Edition Dual Time Zone Watch with Hand-Guilloché Dial

The Moritz Grossmann GMT Guilloche is a celebration of global exploration and fine German watchmaking. Inspired by the colors of nature and the rhythm of travel, this dual time zone watch is available in two striking dial variants: matte green, evoking serene meadows and hidden coves, and vibrant orange, reminiscent of the glow of a setting sun.

Dual Time Functionality

Designed for the modern traveler, the GMT Guilloche features a 24-hour time zone ring encircling the dial. A distinctive arrow-shaped hand tracks a second time zone, offering intuitive day-night orientation. Local time is displayed via central hour and minute hands, with a small seconds subdial at 6 o’clock. A dedicated crown at 10 o’clock allows seamless adjustment of the second time zone without affecting the main time.

Masterful Craftsmanship

Each dial is hand-engraved using the traditional guilloché technique, creating intricate geometric patterns that shimmer with light. The green dial is paired with blued steel hands, while the orange dial features polished steel hands—both handcrafted in Glashütte.

Engineered for Precision

Inside the watch beats the calibre 100.8, a manually wound movement crafted in-house and regulated in five positions. It features 253 components, 26 jewels, and signature Grossmann innovations including the 2/3 plate with raised gold chatons, cantilevered balance cock with micrometer screw, and a separately removable winding mechanism. The second time zone mechanism is seamlessly integrated on the dial side, ensuring precision and harmony.

Limited Edition

Encased in stainless steel and fitted with a hand-stitched black alligator leather strap, each GMT Guilloche model is strictly limited to 8 pieces worldwide, making it a rare collector’s item.

Discover the Art of Glashütte

Moritz Grossmann continues to honor its founder’s legacy by blending traditional craftsmanship with modern innovation. The GMT Guilloche is a wearable work of art—an invitation to wear the world on your wrist.

 

View Watch Gallery
Image 1 Image 2Image 3 Image 4
View More
JUNE 25 2025    |    Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

View Watch Gallery
Image 1 Image 2  
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.