Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.

Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.

Moritz Grossmann, renowned for its exquisite craftsmanship and precision in watchmaking, proudly announces the launch of the ART EDITION Max Frintrop. This exclusive collection features sixteen unique timepieces, each showcasing a dial crafted from the top layers of renowned German painter Max Frintrop’s studio floor.

A Fusion of Art and Horology
The ART EDITION Max Frintrop marks the first collaboration between Moritz Grossmann and a contemporary artist. Each dial in this collection captures years of artistic expression, resulting in a mesmerizing display of abstract beauty. The intricate layers of paint, preserved from Frintrop’s studio floor, create a unique and captivating design for each watch.

Craftsmanship and Innovation
At the heart of each timepiece is the calibre 100.1 movement, a testament to Moritz Grossmann’s commitment to quality and precision. Components made from untreated German silver, a hand-engraved 2/3 plate, and the distinctive Grossmann balance are just a few of the features that highlight the exceptional craftsmanship of these watches.

Exclusive Design and Limited Availability
Each watch is engraved with “Unique Piece” on the case back and is available in rose gold or stainless-steel cases. Complemented by different-colored Kudu leather straps, these timepieces are as stylish as they are unique. Max Frintrop’s signature is discreetly engraved on the glass back, adding a personal touch to each piece.

A Philosophical Exploration of Time
This collaboration explores the concept of time through both art and watchmaking. Christine Hutter, CEO of Moritz Grossmann, explains, “The heart of a watch is the balance. It can be seen as philosophical proof that a watch is not just a timepiece, but also a constant reminder that our understanding of time is both fleeting and infinite.”
 

Featuring a platinum case and bracelet with an 18k white gold movement and dial, C by Romain Gauthier Platinum Edition Bracelet resonates with the most discerning collectors in the watchmaking world. Romain brings a touch of refinement to this timepiece with a sporty profile and assertive character, a combination of noble materials that reveals a traditional side to this very modern timepiece.

The C by Romain Gauthier Platinum Edition Bracelet stands out for its elegance and ultimate level of refinement, beyond the precious character that platinum brings, the bracelet design highlights the textures and finishing techniques that make this timepiece more luminous and prestigious.

In keeping with Romain's vision - The Evolution of Tradition - the bracelet requires a high level of craftsmanship and hand finishing. Each link is composed of high polished and satin brushed surfaces by hand, highlighting the interplay of light and reflecting the artistry and technical nature of the bracelet and the piece in general.

Conceived as an integral element of the whole timepiece, the bracelet was designed to be one with the case - “The bracelet is the case, and the case is the bracelet” says Romain. This desire is reflected in the fusion of these two elements that cannot be dissociated. Inspired by the finger bridges style, the design of the movement follows the watchmaking history of the Swiss Vallée de Joux, with a modern approach, reflecting Romain's vision of the evolution of tradition.

As a non-limited edition, the Platinum Edition Bracelet can be personalized and customized to reflect each collector’s personality and taste.

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.