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Greubel Forsey Announces Leadership Transition

APRIL 29 2024    |    Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.


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MARCH 02 2026    |    Novelties

Introducing the Armin Strom Mirrored Force Resonance Ruby

ARMIN STROM introduces a compelling new interpretation of its most emblematic complication with the debut of the Mirrored Force Resonance Ruby. This creation stands out through its extraordinary natural ruby dial, sourced and crafted by a local Swiss stone artisan. The brand selected only genuine ruby exhibiting depth of colour, fine inclusions, and naturally occurring variations—features that are not flaws but signatures of authenticity, shaped by geological processes over millions of years. As light moves across the dial, subtle tonal shifts appear, infusing the watch with a vibrant mineral presence that contrasts strikingly with the symmetry and modernity of the exposed mechanics.

Beyond its visual impact, this edition embodies ARMIN STROM’s belief that materials must carry meaning. While natural ruby asserts its aesthetic and symbolic presence on the dial, synthetic ruby jewels within the movement fulfil their longstanding horological role of reducing friction and ensuring long-term precision. It is a thoughtful dialogue between nature and engineering, where raw mineral beauty coexists with technical necessity.

At the core of the watch lies the hand-finished Calibre ARF21, a manufacture movement entirely designed and produced in-house. Its defining feature is the brand’s patented Resonance Clutch Spring, which connects two independent regulating systems, enabling the balance wheels to oscillate in harmonic resonance. This phenomenon enhances chronometric stability and is visually showcased by a pusher at 2 o’clock that resets both seconds hands simultaneously—a dramatic demonstration of mechanical synchronicity in action. Operating at 3.5 Hz (25,200 vph) and offering a 48-hour power reserve, the movement transforms a centuries-old scientific principle into contemporary watchmaking mastery.

Craftsmanship remains central to ARMIN STROM’s ethos. The bridges feature hand-polished bevels, black-polished screws, perlage, and circular graining, with Geneva stripes enriching the reverse side. As with every ARMIN STROM timepiece, each watch is assembled twice, ensuring absolute performance and finishing quality. This meticulous approach, combined with the vibrant ruby dial, creates a visually dynamic composition—a living interplay between stone, metal, and motion.

Encased in a 43 mm stainless steel case and fitted with a grey Alcantara strap featuring white stitching, the Mirrored Force Resonance Ruby delivers both presence and refinement. It is not merely a new dial variation, but an artistic expression grounded in horological integrity—an encounter between natural geology and mechanical resonance, distilled into a timepiece of exceptional character.

 

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APRIL 01 2026    |    Watches and Wonders 2026

The Architecture of Two Worlds: Chronoswiss Unveils the PULSE GMT Collection

Chronoswiss marks a definitive leap into the future of independent watchmaking with the introduction of the PULSE GMT, a collection that represents one of the most progressive chapters in the brand's history. Inspired by the mechanical spirit of the 1999 Tora icon, this new series redefines traditional design codes through a radically modern lens while maintaining the brand's independent spirit. The collection is built specifically for global travelers and collectors who move between continents and time zones, requiring a sophisticated mechanical companion.

The PULSE GMT features a bold, sculptural case construction that seamlessly integrates the first full metal bracelet in Chronoswiss history. This architectural approach ensures a unified presence on the wrist, blending the iconic onion crown and coin-edge bezel with contemporary lines. Whether crafted from high-strength Grade 5 Titanium for daily wear or solid 18-carat 5N Gold, the 41mm case offers a powerful physical and visual statement.

At the heart of the collection beats the Manufacture Caliber C.6002, an automatic movement developed exclusively with La Joux-Perret. This dedicated mechanical construction provides a true dual-time display, featuring a 24-hour second time zone on the left and a 12-hour home time on the right, all unified by central minutes and seconds. With a 55-hour power reserve and water resistance up to 10 bar, the movement is designed for movement and mechanical clarity.

The collection showcases the height of Lucerne craftsmanship through two distinct dial interpretations. The Silver Guilloche edition celebrates pure mechanical texture with hand-guilloché patterns cut on century-old machines, while the Enamel Sky Gold features the rare art of paillonné enamel. This demanding craft embeds gold stars within layers of translucent fire enamel over a guilloché base, creating a celestial display designed to last for centuries.

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AUGUST 19 2025    |    Novelties

Chronoswiss Celebrates 30 Years of Horological Innovation with the Opus Purple Rain Limited Edition

Chronoswiss celebrates three decades of horological mastery with the launch of the Opus Purple Rain, a bold and limited edition chronograph that reimagines the brand’s iconic skeletonized timepiece. Limited to just 30 pieces worldwide, this anniversary edition marks a milestone in modern independent watchmaking, honoring the legacy of the original Opus while pushing the boundaries of design and mechanical transparency.

First introduced in 1995 by Chronoswiss founder Gerd-Rüdiger Lang, the Opus revolutionized the chronograph landscape by exposing its intricate movement architecture on the dial side—a radical departure from the traditionally closed and utilitarian chronographs of the time. The Opus became a symbol of mechanical artistry and a signature of the brand’s avant-garde spirit.

The Opus Purple Rain carries this legacy into the future with unapologetic flair. Encased in Grade 5 titanium and finished with a radiant purple CVD coating, the watch is both lightweight and visually arresting. Its skeletonized dial, also rendered in ultraviolet hues, reveals the ruthenium-coated Chronoswiss C.741S automatic chronograph caliber, offering a 46-hour power reserve and a full suite of chronograph functions including central seconds, 30-minute and 12-hour counters, small seconds, and date.

Adding to its rebellious character is a white UV-reactive leather strap that transforms into glowing purple when exposed to sunlight—an unexpected and surreal tribute to the energy behind this creation. Signature Chronoswiss elements such as the onion crown, coin-edged bezel, and patented Autobloc screw-in lugs remain intact, anchoring the watch in its heritage while embracing a futuristic aesthetic.

“The Opus Purple Rain is not just a commemorative piece—it’s a statement,” said Chronoswiss CEO Oliver Ebstein. “It embodies the spirit of mechanical transparency and innovation that has defined Chronoswiss for 30 years. This is a watch for those who dare to see how far precision and design can be pushed.”

With only 30 pieces produced, the Opus Purple Rain is destined to become a collector’s treasure—a celebration of the past, a vision of the future, and a mechanical theatre on the wrist. 

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SEPTEMBER 19 2025    |    Novelties

Armin Strom Unveils the Tribute 1 Green: A Celebration of Nature’s Elegance

Armin Strom introduces the Tribute 1 Green, a refined dress watch that pays homage to the timeless beauty of nature. Limited to just 50 pieces, this new release brings forest-inspired tones to the brand’s most elegant collection, combining artisanal craftsmanship with modern mechanical innovation.

A Forest-Inspired Masterpiece

The Tribute 1 Green features a striking off-centre dial in forest green, adorned with a hand-engraved grain d’orge guilloché pattern and crisp white Roman numerals. A frosted subdial adds depth and texture, while the green Alcantara leather strap with off-white stitching completes the composition with understated sophistication. The openworked motor barrel, secured by a polished finger bridge in stainless steel, echoes the case design and showcases Armin Strom’s signature fusion of symmetry and mechanical artistry. The 38 mm stainless steel case, with anti-reflective sapphire crystals front and back, ensures optimal clarity and elegance.

Exceptional Performance

At the heart of the Tribute 1 Green is the manual-winding Manufacture Caliber AMW21, offering an impressive 100-hour power reserve. This is made possible by the brand’s patented equal force barrel, designed for efficiency and compactness. Operating at 25,200 vibrations per hour (3.5 Hz), the movement reflects Armin Strom’s technical mastery, with 97% of components produced in-house.

Haute Horlogerie, Hand-Finished

Every Tribute 1 Green is a testament to traditional watchmaking. The case features brushed and polished surfaces, finished entirely by hand. Inside, the movement is decorated with Geneva stripes, circular graining, and a mirror-polished finger bridge, all executed by Armin Strom’s skilled artisans.

True to the brand’s commitment to excellence, each watch is assembled twice—once for mechanical precision and again after decoration—to ensure the highest standards of performance and aesthetics.  

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OCTOBER 07 2025    |    Novelties

A Week in Blue: The One Week Manufacture Edition Blue

Armin Strom unveils the One Week Manufacture Edition Blue, a bold evolution of its foundational calibre, now reimagined in a striking deep blue. Limited to just 100 pieces, this timepiece reflects the brand’s dedication to mechanical artistry and uncompromising craftsmanship.

A Sculptural Expression of Precision
Encased in a 41 mm stainless steel case and paired with an integrated steel bracelet, the watch features a fully openworked architecture. The traditional dial is replaced by a blue PVD-coated mainplate, creating a vivid stage for the movement’s choreography. Every component is arranged in perfect symmetry, emphasizing depth, contrast, and clarity.

Engineered for Endurance
At its core is the manual-winding Calibre ARM21, developed and assembled entirely in-house. With dual barrels in series, it delivers a full seven-day power reserve and operates at 3.5 Hz for enhanced stability. A standout feature is the three-dimensional power reserve indicator, driven by a conical gear and polished cone — a nod to traditional pocket watches.

Each movement is hand-finished to haute horlogerie standards, with Geneva stripes, polished bevels, and chamfered edges. Every piece is assembled twice, ensuring flawless performance and visual harmony.

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APRIL 01 2025    |    Watches and Wonders 2025

Armin Strom Introduces The One Week Skeleton

The Armin Strom One Week Titanium Skeleton, an openworked masterpiece now fully skeletonized to reveal the intricate heart of its mechanics, combines striking design with precision engineering. Encased in lightweight titanium grade 5, it balances strength with comfort, providing a feeling of lightness that makes it easy to wear all week long.

The Armin Strom One Week Titanium Skeleton is a showcase of skeletonization, a technique that is rooted in Mr. Armin Strom’s philosophy and heritage. He sought to enhance depth and three-dimensionality while avoiding see-through to maintain elegance.

The 2023 One Week was already openworked by nature, but this version goes even further, removing more material to highlight the movement’s complexity. Few watches combine openworking and skeletonization at this level. The small seconds dial is skeletonized, revealing the power reserve level and the escapement wheel for a 3D mechanical animation. The mainplate and the barrels are also skeletonized enhancing aesthetics. Thanks to this skeletonization, the power reserve indicator is highlighted as well as the cone mechanism, reminiscent of ancient pocket watches. A major highlight is the case back, offering a mesmerizing view of the entire mechanism.

With a 7-day power reserve, this watch keeps time accurate for an entire week without needing winding. The hand-finished details reflect the level of craftsmanship behind its design. Limited to 100 pieces, the One Week Titanium Skeleton offers a refined, functional timepiece that blends robustness and comfort in a minimalist package.
 

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AUGUST 13 2025    |    Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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