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Greubel Forsey Announces Leadership Transition

APRIL 29 2024    |    Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.


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MARCH 25 2026    |    Novelties

SÄNTIS BY STREHLER - The world on your wrist

Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

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JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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SEPTEMBER 19 2025    |    Novelties

Armin Strom Unveils the Tribute 1 Green: A Celebration of Nature’s Elegance

Armin Strom introduces the Tribute 1 Green, a refined dress watch that pays homage to the timeless beauty of nature. Limited to just 50 pieces, this new release brings forest-inspired tones to the brand’s most elegant collection, combining artisanal craftsmanship with modern mechanical innovation.

A Forest-Inspired Masterpiece

The Tribute 1 Green features a striking off-centre dial in forest green, adorned with a hand-engraved grain d’orge guilloché pattern and crisp white Roman numerals. A frosted subdial adds depth and texture, while the green Alcantara leather strap with off-white stitching completes the composition with understated sophistication. The openworked motor barrel, secured by a polished finger bridge in stainless steel, echoes the case design and showcases Armin Strom’s signature fusion of symmetry and mechanical artistry. The 38 mm stainless steel case, with anti-reflective sapphire crystals front and back, ensures optimal clarity and elegance.

Exceptional Performance

At the heart of the Tribute 1 Green is the manual-winding Manufacture Caliber AMW21, offering an impressive 100-hour power reserve. This is made possible by the brand’s patented equal force barrel, designed for efficiency and compactness. Operating at 25,200 vibrations per hour (3.5 Hz), the movement reflects Armin Strom’s technical mastery, with 97% of components produced in-house.

Haute Horlogerie, Hand-Finished

Every Tribute 1 Green is a testament to traditional watchmaking. The case features brushed and polished surfaces, finished entirely by hand. Inside, the movement is decorated with Geneva stripes, circular graining, and a mirror-polished finger bridge, all executed by Armin Strom’s skilled artisans.

True to the brand’s commitment to excellence, each watch is assembled twice—once for mechanical precision and again after decoration—to ensure the highest standards of performance and aesthetics.  

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APRIL 09 2025    |    Novelties

Moritz Grossmann Unveils Exclusive ART EDITION Max Frintrop Collection

Moritz Grossmann, renowned for its exquisite craftsmanship and precision in watchmaking, proudly announces the launch of the ART EDITION Max Frintrop. This exclusive collection features sixteen unique timepieces, each showcasing a dial crafted from the top layers of renowned German painter Max Frintrop’s studio floor.

A Fusion of Art and Horology
The ART EDITION Max Frintrop marks the first collaboration between Moritz Grossmann and a contemporary artist. Each dial in this collection captures years of artistic expression, resulting in a mesmerizing display of abstract beauty. The intricate layers of paint, preserved from Frintrop’s studio floor, create a unique and captivating design for each watch.

Craftsmanship and Innovation
At the heart of each timepiece is the calibre 100.1 movement, a testament to Moritz Grossmann’s commitment to quality and precision. Components made from untreated German silver, a hand-engraved 2/3 plate, and the distinctive Grossmann balance are just a few of the features that highlight the exceptional craftsmanship of these watches.

Exclusive Design and Limited Availability
Each watch is engraved with “Unique Piece” on the case back and is available in rose gold or stainless-steel cases. Complemented by different-colored Kudu leather straps, these timepieces are as stylish as they are unique. Max Frintrop’s signature is discreetly engraved on the glass back, adding a personal touch to each piece.

A Philosophical Exploration of Time
This collaboration explores the concept of time through both art and watchmaking. Christine Hutter, CEO of Moritz Grossmann, explains, “The heart of a watch is the balance. It can be seen as philosophical proof that a watch is not just a timepiece, but also a constant reminder that our understanding of time is both fleeting and infinite.”

 

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MARCH 17 2026    |    Novelties

Greubel Forsey Unveils Final Editions of the Balancier Convexe S² in White and Black Ceramic

Greubel Forsey introduces the final and most exclusive editions of the Balancier Convexe S²: one in black ceramic with 5N red gold, and one in white ceramic, each strictly limited to 11 pieces.
These editions conclude a calibre developed through five years of mechanical and architectural exploration, with production set to cease permanently in 2026.

The Convexe case (41.5 mm) and movement were conceived as a single architectural whole, integrating Greubel Forsey’s signature 30° inclined balance wheel system as the visual and chronometric centre. The openworked movement features 301 components, including a 68‑part escapement platform, and is 
powered by two rapid-rotation coaxial barrels delivering a 72‑hour chronometric reserve.

Finishing remains uncompromising: frosted titanium bridges, polished bevels, hand‑finished countersinks, and meticulous transitions — even on invisible components.

Two Final Interpretations
Black Ceramic & 5N Red Gold
A dramatic contrast of dark architecture framed by ceramic, with red gold adding warmth and sculptural depth.The interplay of matte and polished surfaces enhances the piece’s three‑dimensional form

White Ceramic
A purist, graphic expression that highlights the structural geometry of the movement through light and shadow.The monochromatic case offers clarity, openness and a distinctly technical aesthetic.

Both editions preserve the characteristic S² display: suspended hours/minutes bridge, small seconds, and sector power‑reserve indication beneath a curved sapphire crystal.

This launch marks the concluding chapter of the Balancier Convexe S²’s five‑year evolution — not an iteration, but a final statement. As of 2026, Greubel Forsey will begin a gradual shift toward an almost entirely new collection, retiring earlier calibres with intention and ceremony rather than quiet discontinuation.

 

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JUNE 05 2025    |    Novelties

Greubel Forsey Redefines Haute Horlogerie with the New GMT Balancier Convexe

Greubel Forsey unveils its new GMT Balancier Convexe. As the Earth takes centre stage within a newly reimagined amphitheatre, the hours, minutes, seconds, second time zone, and universal time indications become both companions and spectators to its quiet revolution.

The new GMT Balancier Convexe replaces its predecessor entirely – not as a variation, but as a complete reinterpretation. With a redesigned case, an integrated power reserve, and enhanced ergonomics, it becomes the purest expression of our GMT complication to date – and the only GMT model in our current collection.

A refined evolution
– Titanium Convexe case now more compact at 42.90 mm for improved wearability.
– New 72-hour power reserve indicator seamlessly integrated into the dial.

Technical enhancements
– 496 components, 73 more than its predecessor.
– Inclined escapement suspended beneath polished steel bridge.
– Real-time rotating globe in layered amphitheatre.
– Sapphire disc on caseback with 24 cities, La Chaux-de-Fonds replaces Paris.

Exclusivity
– Limited to 22 pieces worldwide.

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JULY 16 2025    |    Novelties

Longitude Titanium 5°W: Precision and Elegance Inspired by the Seas

Arnold & Son proudly presents the Longitude Titanium 5°W Edition, a timepiece inspired by the marine chronometers crafted by John Arnold in the late 18th century. These instruments revolutionized navigation and played a pivotal role in the British Navy’s mastery of the seas.

This limited edition of 38 pieces combines grade 5 titanium with an 18K red gold bezel ring, echoing the elegance of historical chronometers. The Lizard Point Grey dial, with its vertical satin finish, evokes the stormy hues of the North Atlantic near Lizard Point—the southernmost tip of mainland Great Britain at 5° west longitude.

Inside beats the A&S6302 calibre, an in-house automatic movement certified by the COSC as a chronometer. It offers a 60-hour power reserve, a power-reserve indicator at 12 o’clock, and a small seconds subdial opposite. Through the sapphire case back, the palladium-plated bridges and skeletonized 22K red gold oscillating weight—engraved with a ship and sextant motif—reveal the artistry of Arnold & Son.

Water-resistant to 100 meters, the Longitude Titanium 5°W features an interchangeable strap system, allowing effortless transition between an anthracite grey alligator leather strap and a titanium bracelet.

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