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Greubel Forsey Announces Leadership Transition

APRIL 29 2024    |    Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.


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JULY 18 2025    |    Novelties

Chromatic Precision: Armin Strom Orbit in Lime & Ice

Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

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APRIL 14 2026    |    Watches and Wonders 2026

Symphony of Resonance and Sound: Armin Strom Introduces the Minute Repeater Resonance 12:59 First Edition

Armin Strom has masterfully fused its revolutionary resonance technology with a bold, contemporary aesthetic in the new Mirrored Force Resonance Red. Limited to just 15 pieces worldwide, this rare masterpiece introduces a striking off-centre guilloché dial in vibrant red. By pairing traditional hand-crafted artistry with the brand’s signature open-worked design, this timepiece breathes dynamic new energy into Armin Strom's celebrated dual-balance mechanism, creating a captivating dialogue between classic hand-finishing and cutting-edge mechanical architecture.

The brilliant red dial is hand-crafted on a traditional, manually operated rose engine lathe, engraving a radiating pattern that catches and plays with light in captivating reflections. Encircled by black azuré chapter rings and topped with faceted, floating index markers, the dial's layout creates a stark, three-dimensional contrast that maximizes both visual depth and legibility. Housed in a polished 43 mm stainless steel case, the movement's technical architecture is framed by anthracite-coated bridges and paired with a dark grey Alcantara strap—ensuring that the vibrant red dial and the synchronized dance of the resonance mechanism remain the undisputed center of attention.

At the heart of this technical marvel lies the in-house Calibre ARF21, a hand-wound movement that integrates two completely independent movements within a single calibre. Connected via Armin Strom's patented Resonance Clutch, the two opposing balance wheels transfer vibrations to enter and maintain a perfect state of harmonic resonance. This physical synchronization significantly improves chronometric stability and rate consistency over time. To let wearers witness this horological phenomenon in action, a pusher at 2 o'clock activates a flyback mechanism, resetting both independent seconds hands to zero simultaneously so their perfect synchrony can be monitored in real-time.

Every millimeter of the Mirrored Force Resonance Red showcases Armin Strom's uncompromising dedication to haute horology standards, featuring meticulous hand-polished bevels, perlage, circular graining, and mirror-black polished screws. On the reverse side, the main plate features technical inscriptions rendered in three-dimensional relief, rising directly from the metal's surface. As is tradition for the Swiss manufacture, each watch is assembled twice to guarantee absolute precision. For collectors seeking the pinnacle of independent Swiss watchmaking, this 15-piece limited edition represents a perfect harmony of mechanical science and artistic expression.

 

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FEBRUARY 24 2026    |    Novelties

Chronoswiss Reimagines a Modern Classic with the New Lunar Chronograph Aurora

Chronoswiss introduces the Lunar Chronograph Aurora, a contemporary evolution of one of the brand’s most enduring icons. Since its debut in 1999, the Lunar Chronograph has symbolized Chronoswiss’s ability to blend classical Swiss watchmaking with an independent, expressive spirit. The new Aurora edition carries this legacy forward through a captivating reinterpretation rooted in light, color, and mechanical harmony.

At the heart of the transformation is its fully CVD‑coated dial, which shifts fluidly from deep green to vivid blue as light moves across its surface. Inspired by the ethereal glow of the aurora borealis, this chromatic effect gives the watch a quietly dramatic presence, making every glance feel like a changing atmospheric phenomenon. Balanced chronograph counters, a central analog date, and a poetic moon phase at 3 o’clock come together to form a composition that remains faithful to the model’s architectural heritage while embracing a distinctly modern personality.

The polished stainless‑steel case retains iconic design elements that have defined Chronoswiss for decades, including the onion crown and screwed lugs—details that reinforce the watch’s lineage and mechanical authenticity. Paired with a contemporary grey nubuck leather strap, the Lunar Chronograph Aurora combines classical provenance with renewed visual energy, offering collectors a sophisticated yet forward‑looking chronograph that bridges past and present with effortless elegance.

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AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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