The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.
 

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Armin Strom presents a new interpretation of its Dual Time GMT Resonance, distinguished by a dial crafted from aventurine—a material that captures the richness and mystery of a star-filled sky. Formed through a meticulous process that blends centuries-old glassmaking with modern precision, aventurine reveals a surface alive with light. The result is a dial that evokes a night sky in motion, creating a refined contrast with the architectural symmetry of the resonance movement. This celestial texture is enhanced by the warm tones of the movement: the rose gold-coloured mainplate adds depth beneath the dial-side display, while rose gold-coloured hands and applied indexes introduce clarity and visual identity. Together, these elements create a balanced interplay between cool luminosity and warm mechanical presence. Housed in a 39 mm stainless steel case and paired with a dark grey alligator strap, the Aventurine edition offers a contemporary and restrained frame, allowing the dial's dimension and the movement's symmetry to take centre stage.

Resonance Across Time Zones
Powering the watch is the manual-winding manufacture calibre ARF22, entirely designed, developed and produced in-house. Its patented resonance clutch—a signature Armin Strom innovation—synchronises two independent regulating systems, allowing both balance wheels to oscillate in perfect harmony. This constant interaction elevates chronometric stability, transforming a rare physical phenomenon into a practical advantage. Each time zone features its own hours, minutes and day/night indicator, offering intuitive functionality for travellers. Operating at 3.5 Hz (25,200 vph) with a 42-hour power reserve, the ARF22 unites scientific ingenuity with everyday usability.

Finishing in Depth
Visible through sapphire crystals on both sides, the movement reveals Armin Strom's signature open-worked architecture and hand-finishing. The rose gold-coloured mainplate establishes a warm, luminous foundation on the dial side, while matching gear-train bridges on the reverse side echo this tone, creating a cohesive visual language. This harmony of colour and structure accentuates depth and contrast, reinforcing the three-dimensional expression of the calibre and the brand's commitment to the Science of Movement. On the dial side, the mirror-polished balance bridge, finished with hand-bevelled edges, stands out as a focal point, its steel surface catching the light in striking counterpoint to the warm rose gold-coloured mainplate beneath. Rhodium-coated and steel components introduce a refined metallic grey tone, balancing the overall composition. Additional hand-polished bevels, black-polished elements, circular graining and perlage enrich the composition, while the reverse side features Côtes de Genève, further emphasising the movement's refinement. As with all Armin Strom timepieces, each watch is assembled twice to ensure both mechanical precision and finishing excellence.

The new Dual Time GMT Resonance Aventurine is offered in a strictly limited edition of 15 pieces.
 

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The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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