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Chromatic Precision: Armin Strom Orbit in Lime & Ice

JULY 18 2025    |    Novelties

Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

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Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Orbit Lime Green & Ice Blue

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator, Column-wheel date on demand, patented equal force barrel
Movement Calibre: ASS20, automatic with micro rotor
Jewels: 30
Components: 273
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Dial Off-center, indexes with Super-LumiNova® filling
Lime green fumé/Ice blue fumé
Hands Rhodium, facetted and polished with Super-LumiNova® filling
Case Material: stainless steel, fixed ceramic bezel
Diameter: 43.4 mm
Height: 12.6 mm
Lug-to-Lug: 44.35 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 5 ATM
Bracelet Stainless steel with double-folding clasp
Reference Lime Green: ST25-OR.05
Ice Blue: ST25-OR.21
Limited Edition 20 pieces each

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AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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MARCH 02 2026    |    Novelties

Introducing the Armin Strom Mirrored Force Resonance Ruby

ARMIN STROM introduces a compelling new interpretation of its most emblematic complication with the debut of the Mirrored Force Resonance Ruby. This creation stands out through its extraordinary natural ruby dial, sourced and crafted by a local Swiss stone artisan. The brand selected only genuine ruby exhibiting depth of colour, fine inclusions, and naturally occurring variations—features that are not flaws but signatures of authenticity, shaped by geological processes over millions of years. As light moves across the dial, subtle tonal shifts appear, infusing the watch with a vibrant mineral presence that contrasts strikingly with the symmetry and modernity of the exposed mechanics.

Beyond its visual impact, this edition embodies ARMIN STROM’s belief that materials must carry meaning. While natural ruby asserts its aesthetic and symbolic presence on the dial, synthetic ruby jewels within the movement fulfil their longstanding horological role of reducing friction and ensuring long-term precision. It is a thoughtful dialogue between nature and engineering, where raw mineral beauty coexists with technical necessity.

At the core of the watch lies the hand-finished Calibre ARF21, a manufacture movement entirely designed and produced in-house. Its defining feature is the brand’s patented Resonance Clutch Spring, which connects two independent regulating systems, enabling the balance wheels to oscillate in harmonic resonance. This phenomenon enhances chronometric stability and is visually showcased by a pusher at 2 o’clock that resets both seconds hands simultaneously—a dramatic demonstration of mechanical synchronicity in action. Operating at 3.5 Hz (25,200 vph) and offering a 48-hour power reserve, the movement transforms a centuries-old scientific principle into contemporary watchmaking mastery.

Craftsmanship remains central to ARMIN STROM’s ethos. The bridges feature hand-polished bevels, black-polished screws, perlage, and circular graining, with Geneva stripes enriching the reverse side. As with every ARMIN STROM timepiece, each watch is assembled twice, ensuring absolute performance and finishing quality. This meticulous approach, combined with the vibrant ruby dial, creates a visually dynamic composition—a living interplay between stone, metal, and motion.

Encased in a 43 mm stainless steel case and fitted with a grey Alcantara strap featuring white stitching, the Mirrored Force Resonance Ruby delivers both presence and refinement. It is not merely a new dial variation, but an artistic expression grounded in horological integrity—an encounter between natural geology and mechanical resonance, distilled into a timepiece of exceptional character.

 

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MARCH 25 2026    |    Novelties

SÄNTIS BY STREHLER - The world on your wrist

Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

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