The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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Chronoswiss proudly unveils the Neo Digiteur, a bold reinvention of an icon that first challenged convention two decades ago. Originally introduced in 2005 by founder Gerd-Rüdiger Lang, the Digiteur was a mechanical digital timepiece—a watch without hands—that defied expectations and celebrated horological artistry. Today, the Neo Digiteur returns sharper, stronger, and more modern than ever, crafted in stainless steel and infused with the pioneering spirit of its predecessor.

The design is architectural and tailored, with a rectangular case measuring 48 by 30 millimeters. Its sculptural lines are accentuated by sandblasted and polished finishes, while a reimagined onion-style crown ensures both elegance and ergonomics. At its heart lies a rare complication: a jumping hour regulator without hands. Time is displayed through three apertures—the jumping hour at twelve o’clock, digital minutes at center, and running seconds at six o’clock—creating a mechanical digital regulator that feels futuristic yet deeply analog.

Powering this display is the hand-wound Chronoswiss Caliber C.85757, beating at 3 Hz and offering a 48-hour power reserve. Developed entirely in-house, the movement features artisanal details such as hand-guilloché bridges and a sapphire crystal caseback that pays tribute to historic Fleurier calibers. Two limited editions express distinct personalities: Neo Digiteur Granit with an anthracite dial and Neo Digiteur Sand with a warm 4N sandblasted finish. Each version is limited to just 99 pieces, making the Neo Digiteur not a reproduction, but a true reinvention—a collector’s piece and a statement of mechanical artistry.

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Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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