The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

View Watch Gallery

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

View Watch Gallery

 

Armin Strom presents a refined and visually striking evolution of its celebrated Dual Time GMT Resonance collection with the debut of the Dual Time GMT Resonance Rose Gold. Rendered for the first time in a 39 mm 18K rose‑gold case, the timepiece introduces a warm and elegant reinterpretation of the brand’s technically driven design language. Limited to 50 pieces worldwide, this edition pairs the Maison’s signature resonance innovation with a rich new aesthetic personality, blending contemporary elegance with mechanical sophistication.

A New Expression of Design & Craftsmanship
The new Rose Gold edition distinguishes itself through its interplay of warm tones and finely executed textures. The 18K rose‑gold case forms a glowing frame around the black‑gold grenage dial, a surface enriched by depth, contrast, and granular refinement. The dial’s twin layouts—each dedicated to one time zone—are clearly defined by black azurage chapter rings, ensuring intuitive reading while maintaining the balanced symmetry that defines the Resonance line. The rose‑gold‑coloured, faceted and polished hands, together with matching applied indexes, elevate the aesthetic with a luxurious brightness. At six o’clock on each sub‑dial, polished and blackened steel sun-and-moon day/night discs add functional clarity and a poetic visual touch. Completing the ensemble is a matte anthracite alligator strap accented with grey stitching and secured with a matching 18K rose‑gold pin buckle, creating a cohesive, modern, and refined profile.

The Science of Movement: Calibre ARF22
At the heart of the watch lies Armin Strom’s hand‑wound, in‑house Calibre ARF22, a movement defined by the brand’s patented resonance clutch system. This mechanism couples two independent balance wheels and allows them to synchronise through resonance, a natural physical phenomenon that enhances chronometric stability. What might otherwise remain a theoretical curiosity is transformed into a practical complication: each regulating organ governs its own time display, enabling two entirely independent time zones. Each dial also features a corresponding day/night indicator, making the watch particularly intuitive for world travellers. Operating at 3.5 Hz (25,200 vph) and offering a 42‑hour power reserve, the ARF22 movement brings a dynamic, kinetic quality to the dial, where the twin oscillators interact in real time. The aesthetic presentation of the movement reflects haute horlogerie values, with meticulous hand‑polished bevels, black‑polished steel components, circular graining, perlage, and Côtes de Genève on full display through sapphire crystals on both sides. In keeping with Armin Strom tradition, each watch is assembled twice, ensuring uncompromising mechanical integrity and flawless finishing.

The new Dual Time GMT Resonance Rose Gold is offered in a strictly limited edition of 50 pieces
 

View Watch Gallery