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Chronoswiss Announces Strategic Partnership with ERT Formula E Team, Pioneering Luxury in Electric Motorsports.

MARCH 30 2024    |    Brand News

Chronoswiss is proud to announce a groundbreaking partnership with the ERT Formula E Team, marking a union that champions innovation, sustainability, and the avant-garde spirit of electric motorsports. As a brand synonymous with "Modern Mechanical" timepieces, Chronoswiss sees this collaboration as a natural synergy between two pioneers in their respective fields.
Oliver Ebstein, CEO and Owner of Chronoswiss, expressed excitement about the collaboration. "Joining forces with the ERT Formula E Team is a thrilling new chapter for us. It reinforces our dedication to forward-thinking luxury and aligns with our commitment to sustainable progress. ERT’s trailblazing efforts in Formula E resonate with our own quest for excellence and innovation in watchmaking."
The partnership will integrate Chronoswiss branding into the adrenaline filled world of ERT. From the race cars' sleek mirrors and nose cone to the driver’s gloves, our emblem will feature prominently, ensuring visibility that befits the stature of our craftsmanship.

 

To celebrate the partnership Chronoswiss has launched an exclusive Limited Edition of 50 timepieces: The ReSec Hurricane Volt. A super-charged, yet fully mechanical watch that reflects the ethos of high end watchmaking and high speed racing.

"We are honored to be a major partner with ERT, a team that stands at the vanguard of technological advancement and environmental responsibility," added Oliver Ebstein. "This is an affirmation of Formula E's growing eminence in the sporting world and its compatibility with the luxury sector. The collaboration promises to elevate both our brands in celebrating the art of precision and the spirit of the future."


 

About ERT Formula E Team
The ERT Formula E Team has participated in the ABB FIA Formula E World Championship since its inception and won the inaugural Drivers' Championship title as Team China Racing in 2015. Based at the home of British Motorsport at Silverstone Circuit, the ambitious team is committed to challenging the status quo of Formula E and is fast establishing itself as a respected challenger team among the giants of the industry.


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Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

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Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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OCTOBER 17 2025    |    Novelties

Armin Strom Unveils Mirrored Force Resonance Zeitgeist 1665 – A Tribute to Horological History

Armin Strom unveils the Mirrored Force Resonance Zeitgeist 1665, a creative interpretation of what a Resonance wristwatch might have looked like centuries ago. This timepiece combines historical horology with modern innovation, celebrating the brand’s milestone achievement of stable and resilient Resonance.

The Zeitgeist features a stainless steel case measuring 43 mm in diameter, paired with an 18K white gold dial in an off-center design. Inside beats the Armin Strom Manufacture Caliber ARF21_ZG, a manual-winding movement with twin-seconds and flyback functionality, offering an impressive 80-hour power reserve. Limited to just 25 pieces worldwide, this exceptional creation pays tribute to the centuries-long pursuit of chronometric consistency, a challenge first explored by Christiaan Huygens in 1665. Armin Strom solved the Resonance Fragility Problem in 2016, making this phenomenon practical for wristwatches.

 

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Armin Strom Unveils the Dual Time GMT Resonance Rose Gold

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A New Expression of Design & Craftsmanship
The new Rose Gold edition distinguishes itself through its interplay of warm tones and finely executed textures. The 18K rose‑gold case forms a glowing frame around the black‑gold grenage dial, a surface enriched by depth, contrast, and granular refinement. The dial’s twin layouts—each dedicated to one time zone—are clearly defined by black azurage chapter rings, ensuring intuitive reading while maintaining the balanced symmetry that defines the Resonance line. The rose‑gold‑coloured, faceted and polished hands, together with matching applied indexes, elevate the aesthetic with a luxurious brightness. At six o’clock on each sub‑dial, polished and blackened steel sun-and-moon day/night discs add functional clarity and a poetic visual touch. Completing the ensemble is a matte anthracite alligator strap accented with grey stitching and secured with a matching 18K rose‑gold pin buckle, creating a cohesive, modern, and refined profile.

The Science of Movement: Calibre ARF22
At the heart of the watch lies Armin Strom’s hand‑wound, in‑house Calibre ARF22, a movement defined by the brand’s patented resonance clutch system. This mechanism couples two independent balance wheels and allows them to synchronise through resonance, a natural physical phenomenon that enhances chronometric stability. What might otherwise remain a theoretical curiosity is transformed into a practical complication: each regulating organ governs its own time display, enabling two entirely independent time zones. Each dial also features a corresponding day/night indicator, making the watch particularly intuitive for world travellers. Operating at 3.5 Hz (25,200 vph) and offering a 42‑hour power reserve, the ARF22 movement brings a dynamic, kinetic quality to the dial, where the twin oscillators interact in real time. The aesthetic presentation of the movement reflects haute horlogerie values, with meticulous hand‑polished bevels, black‑polished steel components, circular graining, perlage, and Côtes de Genève on full display through sapphire crystals on both sides. In keeping with Armin Strom tradition, each watch is assembled twice, ensuring uncompromising mechanical integrity and flawless finishing.

The new Dual Time GMT Resonance Rose Gold is offered in a strictly limited edition of 50 pieces

 

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NOVEMBER 19 2025    |    Novelties

gérald genta Introduces Gentissima Oursin 41 with Meteorite Dials

gérald genta continues its legacy of audacious elegance with the launch of two new references in the Gentissima Oursin collection: Blue Meteorite and Green Meteorite. These timepieces mark a bold evolution of the iconic design first imagined by Mr. Gérald Genta in 1994, inspired by the delicate yet resilient form of the sea urchin.

A Design Born from Nature and the Cosmos
The Gentissima Oursin 41 features a 41mm sandblasted Grade 5 titanium case, meticulously set with 234 white gold beads, echoing the organic geometry of the sea urchin. At its heart lies a dial carved from a fragment of meteorite—a material born from the stars—making each watch a unique, one-of-one creation. The natural crystalline structure of meteorite ensures that no two dials are alike, offering collectors a truly rare expression of artistry.

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Combining rubber straps and titanium architecture with luxurious gold accents, the Gentissima Oursin 41 is designed for everyday wearability without compromising sophistication. A curved sapphire crystal, faceted with a subtle octagonal profile, protects the dial and enhances its dynamic character. Gold hands filled with Super-LumiNova featuring a pink hue—a tribute to Mr. Genta’s favorite color—ensure legibility and elegance.

Mechanical Excellence
Inside beats the Zenith Elite GG-005 automatic movement, boasting a 50-hour power reserve, 4 Hz frequency, and an 18K yellow gold oscillating mass, visible through a sapphire caseback. With 50m water resistance and a comfortable rubber strap, this timepiece is as practical as it is artistic.

 

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The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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