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Chronoswiss Announces Strategic Partnership with ERT Formula E Team, Pioneering Luxury in Electric Motorsports.

MARCH 30 2024    |    Brand News

Chronoswiss is proud to announce a groundbreaking partnership with the ERT Formula E Team, marking a union that champions innovation, sustainability, and the avant-garde spirit of electric motorsports. As a brand synonymous with "Modern Mechanical" timepieces, Chronoswiss sees this collaboration as a natural synergy between two pioneers in their respective fields.
Oliver Ebstein, CEO and Owner of Chronoswiss, expressed excitement about the collaboration. "Joining forces with the ERT Formula E Team is a thrilling new chapter for us. It reinforces our dedication to forward-thinking luxury and aligns with our commitment to sustainable progress. ERT’s trailblazing efforts in Formula E resonate with our own quest for excellence and innovation in watchmaking."
The partnership will integrate Chronoswiss branding into the adrenaline filled world of ERT. From the race cars' sleek mirrors and nose cone to the driver’s gloves, our emblem will feature prominently, ensuring visibility that befits the stature of our craftsmanship.

 

To celebrate the partnership Chronoswiss has launched an exclusive Limited Edition of 50 timepieces: The ReSec Hurricane Volt. A super-charged, yet fully mechanical watch that reflects the ethos of high end watchmaking and high speed racing.

"We are honored to be a major partner with ERT, a team that stands at the vanguard of technological advancement and environmental responsibility," added Oliver Ebstein. "This is an affirmation of Formula E's growing eminence in the sporting world and its compatibility with the luxury sector. The collaboration promises to elevate both our brands in celebrating the art of precision and the spirit of the future."


 

About ERT Formula E Team
The ERT Formula E Team has participated in the ABB FIA Formula E World Championship since its inception and won the inaugural Drivers' Championship title as Team China Racing in 2015. Based at the home of British Motorsport at Silverstone Circuit, the ambitious team is committed to challenging the status quo of Formula E and is fast establishing itself as a respected challenger team among the giants of the industry.


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Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

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Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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The HM Pietersite: A Tribute to the Spirit of Exploration and the Art of the Ultra-Thin

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