Shopping Cart

Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


Related Articles

AUGUST 19 2025    |    Novelties

Greubel Forsey Launches the Nano Foudroyante: A New Chapter in Watchmaking Innovation

Greubel Forsey has officially released the Nano Foudroyante, a groundbreaking timepiece that blends cutting-edge nanomechanics with refined craftsmanship. Limited to just 22 pieces, this watch marks a major milestone for the brand, evolving from its earlier Experimental Watch Technology (EWT) concept into a fully developed and independent creation.

The Nano Foudroyante is crafted entirely in white gold and features a rhodium-finished dial with a blue minute track, blued steel hands, and a white foudroyante dial for enhanced legibility. A blue textured rubber strap completes the look, giving the watch a modern and sporty edge.

What sets this timepiece apart is its use of nanomechanics—a revolutionary approach that allows the foudroyante complication to operate using just 16 nanojoules of energy per jump. That’s 1,800 times less than traditional designs. The complication divides each second into six parts, with a red-treated hand rotating once per second, driven directly by the balance wheel. There’s no traditional gear train, just a series of ultra-efficient, low-inertia wheels.

The Nano Foudroyante also features Greubel Forsey’s first flying tourbillon, with the foudroyante dial always facing twelve o’clock for easy reading. Despite its complexity—428 components in total—the movement fits into a compact 37.90mm case, making it the smallest Greubel Forsey watch ever made.

This release is a bold statement of innovation and intent, offering collectors a rare opportunity to own one of the most advanced mechanical watches ever created..
 

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4  
View More
NOVEMBER 05 2024    |    Novelties

A platinum bracelet for the most refined sporty timepiece

Featuring a platinum case and bracelet with an 18k white gold movement and dial, C by Romain Gauthier Platinum Edition Bracelet resonates with the most discerning collectors in the watchmaking world. Romain brings a touch of refinement to this timepiece with a sporty profile and assertive character, a combination of noble materials that reveals a traditional side to this very modern timepiece.

The C by Romain Gauthier Platinum Edition Bracelet stands out for its elegance and ultimate level of refinement, beyond the precious character that platinum brings, the bracelet design highlights the textures and finishing techniques that make this timepiece more luminous and prestigious.

In keeping with Romain's vision - The Evolution of Tradition - the bracelet requires a high level of craftsmanship and hand finishing. Each link is composed of high polished and satin brushed surfaces by hand, highlighting the interplay of light and reflecting the artistry and technical nature of the bracelet and the piece in general.

Conceived as an integral element of the whole timepiece, the bracelet was designed to be one with the case - “The bracelet is the case, and the case is the bracelet” says Romain. This desire is reflected in the fusion of these two elements that cannot be dissociated. Inspired by the finger bridges style, the design of the movement follows the watchmaking history of the Swiss Vallée de Joux, with a modern approach, reflecting Romain's vision of the evolution of tradition.

As a non-limited edition, the Platinum Edition Bracelet can be personalized and customized to reflect each collector’s personality and taste.

View More
MARCH 17 2026    |    Novelties

Greubel Forsey Unveils Final Editions of the Balancier Convexe S² in White and Black Ceramic

Greubel Forsey introduces the final and most exclusive editions of the Balancier Convexe S²: one in black ceramic with 5N red gold, and one in white ceramic, each strictly limited to 11 pieces.
These editions conclude a calibre developed through five years of mechanical and architectural exploration, with production set to cease permanently in 2026.

The Convexe case (41.5 mm) and movement were conceived as a single architectural whole, integrating Greubel Forsey’s signature 30° inclined balance wheel system as the visual and chronometric centre. The openworked movement features 301 components, including a 68‑part escapement platform, and is 
powered by two rapid-rotation coaxial barrels delivering a 72‑hour chronometric reserve.

Finishing remains uncompromising: frosted titanium bridges, polished bevels, hand‑finished countersinks, and meticulous transitions — even on invisible components.

Two Final Interpretations
Black Ceramic & 5N Red Gold
A dramatic contrast of dark architecture framed by ceramic, with red gold adding warmth and sculptural depth.The interplay of matte and polished surfaces enhances the piece’s three‑dimensional form

White Ceramic
A purist, graphic expression that highlights the structural geometry of the movement through light and shadow.The monochromatic case offers clarity, openness and a distinctly technical aesthetic.

Both editions preserve the characteristic S² display: suspended hours/minutes bridge, small seconds, and sector power‑reserve indication beneath a curved sapphire crystal.

This launch marks the concluding chapter of the Balancier Convexe S²’s five‑year evolution — not an iteration, but a final statement. As of 2026, Greubel Forsey will begin a gradual shift toward an almost entirely new collection, retiring earlier calibres with intention and ceremony rather than quiet discontinuation.

 

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4  Image 5  Image 6 Image 7  Image 8  
View More
JULY 18 2025    |    Novelties

Chromatic Precision: Armin Strom Orbit in Lime & Ice

Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

View Watch Gallery
Image 1 Image 2  
View More
MARCH 31 2025    |    Watches and Wonders 2025

Chronoswiss Unleashes the Q-Repeater – A Chiming Masterpiece combining Legacy and Future

Time is not just seen—it is heard.

Chronoswiss presents the Q-Repeater Scream and Q-Repeater Blue Note, two extraordinary Quarter Repeater timepieces that merge the sonic beauty of timekeeping with cutting-edge mechanical architecture. The watchmakers from Lucerne have created a bold reinvention of sound, design, and independent watchmaking deeply rooted in Chronoswiss history. Housed in a Grade 5 titanium case, these 42mm skeletonized masterpieces reveal the intricate mechanisms behind their chiming complication. Every press of the 10 o’clock pusher activates the mesmerizing quarter repeater function, where hammers strike to audibly indicate the hours and quarter-hours, making time a true sensory experience. At its core lies a legacy movement, rooted in the vision of Chronoswiss founder Gerd-Rüdiger Lang. First introduced in the 1990s and exclusively produced for Chronoswiss, this legacy caliber has been taken from our archives, meticulously restored, refined, and reborn in the Atelier Lucerne, making these two timepieces an extraordinary link between the past and the future.

What the watchmakers of Lucerne have achieved here is the ultimate evolution—the heart beats with the legacy of the past, carrying its passion and memories, while the body is Modern Mechanical, engineered for the next century and beyond.

Q-Repeater Scream – A Chiming Rebel
This is not your grandfather’s repeater. The Q-Repeater Scream is a wild, untamed spectacle—combining bold design and mechanical precision unlike anything in watchmaking. The multi-level dial is a skeletonized stage and at the same time part of the movement, where CVD-coated bridges in electric blue, orange, and purple hold the Paraiba green minute ring, the floating hour, as well as the small seconds rings. At 1 o’clock, the heart of this spectacle is fully visible: the striking hammers, set to release a mechanical rock concert at the press of a button.

As you can tell by the name already, it’s not just about what you see. It’s about what you hear. Every chime is a scream of innovation, breaking free from the traditions of classical repeater watches. Even the legacy movement itself becomes part of the gig, holding the Super-LumiNova blocks and hand-guilloché bridges—one of which moves when the mechanism is activated, adding to the dynamic energy of the dial. The watchmakers of Lucerne refer to the glowing ceramic blocks as “chicken heads”, a nod to the iconic amplifier knobs found on rock concert stages—designed to crank up the sound and electrify the crowd.

Caged in 42mm of titanium, the Q-Repeater Scream is limited to just 25 pieces. As only very few of the legacy movements exist this might be the final tour of the band. Each piece is a testament to mechanical defiance and unfiltered artistry. A Quarter Repeater like no other— built for collectors who dare to embrace the wild side of watchmaking.

Q-Repeater Blue Note – The Sound of Elegance
For those who seek a symphony rather than rock n roll, the Q-Repeater Blue Note takes a more refined yet equally innovative approach. Inspired by the expressive power of jazz and blues, the navy blue CVD-coated skeletonized dial and bridges which are part of the movement, play on contrasts with a silver hour ring and luminous white Super-LumiNova markers, creating a harmonious composition of mechanics and design.

In music, a blue note is an altered pitch—intentionally deviating from the standard, creating a sound that is richer, deeper, and full of soul. One could say – the Chronoswiss way of making watches – and music. The Q-Repeater Blue Note embodies this philosophy, blending traditional watchmaking with a contemporary edge, offering a timeless yet unconventional melody of time.

Like the Scream, the Blue Note features the multi-level regulator dial, a fully visible quarter repeater mechanism, and a restored historical movement, revised and refined by thewatchmakers in Lucerne. It is a timepiece that doesn’t just mark time—it composes it.

Time Reimagined, Sound Reinvented
The Q-Repeater Scream and Q-Repeater Blue Note stand as testaments to Chronoswiss’ relentless drive to push boundaries. With only 25 pieces per model, these Quarter Repeaters are more than just rare; they are audible declarations of mechanical mastery.

This is not just a watch. It is an experience. A fusion of sound and time, crafted for those who appreciate the extraordinary. Chronoswiss has never followed the expected path. The future of independent watchmaking starts here—with a chime.

View More
MAY 19 2026    |    Novelties

Mechanical Art Transversed: Moritz Grossmann Reveals the BACKPAGE Tremblage Anniversary Edition

The year 2026 marks a historic milestone for the Moritz Grossmann manufactory in Glashütte, celebrating the 200th birthday of its visionary founder and namesake, born on March 27, 1826. A genius watchmaker, scientist, author, and the initiator of the German Watchmaking School, Grossmann profoundly shaped the craft of horology and the fate of his hometown. Rather than merely duplicating historical concepts, the modern manufactory honors his legacy by blending his cutting-edge philosophy with modern engineering. This dedication to technological perfection and exceptional aesthetics cements its place among the world's elite elite watchmakers.

To commemorate this bicentennial occasion, the brand has unveiled its fourth anniversary special edition: the BACKPAGE Tremblage. Debuting on May 19, 2026, this launch presents an exclusive mechanical showcase for collectors—featuring a massive dial opening that reveals the magnificent inner workings of the movement from the front. Crafted with a luxurious three-part platinum case, the watch conceals a subtle celebratory nod on its reverse side: a balance cock delicately engraved with "1826", the birth year of Moritz Grossmann.

At the heart of this timepiece is the hand-wound manufactory calibre 107.0, a technical tour de force that essentially stands as a mirror image of the signature calibre 100.1. To allow components like the Grossmann balance, hand-engraved balance cock, and the triple-band snailing on the ratchet wheel to be admired on the dial side instead of being hidden on the back, the entire movement architecture had to be re-engineered. An additional wheel integrated between the crown wheel and the ratchet wheel reverses the rotation of the drive train, allowing the mirrored escapement and oscillation system to run perfectly in the correct direction.

The defining aesthetic highlight of this model is its German silver dial face, treated with the historic hand-worked tremblage engraving technique. By meticulously guiding a cutter back and forth in tiny trembling movements, master artisans create a vibrant, finely granulated, and uniform matt texture. The remaining dial elements define the watch's character, offered in either an expressive violet or a captivating "blue meteor" galvanized shade, framing the hour display from 11 to 5 o'clock. Strictly limited to 12 pieces per color variant worldwide, the models are completed with matching hand-annealed steel hands and hand-stitched alligator or kudu leather straps.

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4       
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.