Shopping Cart

Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


Related Articles

JUNE 25 2025    |    Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

View Watch Gallery
Image 1 Image 2  
View More
MAY 07 2026    |    Novelties

Traditional Watchmaking Elevated: DANIEL ROTH Introduces the Extra Plat Platinum

In the refined sphere of independent watchmaking, DANIEL ROTH has introduced a sophisticated new expression of its Extra Plat collection, elevating the rarity of the line while retaining an understated and disciplined elegance. Rooted in the firm belief of its legendary founder that a thin dress watch represents the ultimate epitome of functional elegance, this model is meticulously designed from the ground up to balance modern sophistication with time-honored craft. Cloaked in 950 platinum—a noble metal long synonymous with rarity and traditional savoir-faire—the watch establishes a quiet yet unmistakable presence on the wrist that will immediately resonate with serious connoisseurs.

The defining silhouette of this timepiece remains the signature double-ellipse case, an iconic geometry originally created by master watchmaker Daniel Roth to beautifully frame complex horological mechanisms. To complement this distinctive shape, downward-sloping lugs have been elegantly integrated to ensure optimal wrist comfort while providing a handsome architectural contrast against the light-tan calfskin leather strap. The dial base is forged from solid white gold, displaying a mesmerizing pinstripe guilloché texture executed entirely by hand using a traditional rose engine. Each line is individually carved with masterful control over depth and spacing, beautifully bordered by a gold minute disc finished with a classic filet sauté edge and sharp black typography.

Beneath this stunning facade lies the core of the timepiece: the ultra-thin, hand-wound manufacture Calibre DR002, fully developed and assembled at La Fabrique du Temps Louis Vuitton under the expert guidance of master watchmakers Michel Navas and Enrico Barbasini. Tasked with striking the perfect balance between chronometric precision and a generous power reserve within a slim 3.1 mm structure, the watchmakers increased the movement's frequency to 4 Hz. To sustain this high frequency without sacrificing energy efficiency or structural stability, the calibre incorporates a specially refined balance wheel featuring a variable-inertia geometry and adjustable counterweights.

An open sapphire caseback reveals the true artistic discipline of the manufacture, where technical engineering and aesthetic restraint seamlessly converge. The movement's bridges are decorated with demanding hand-finishing details, most notably the internal angles which are rendered in a rare, rounded bercé form. Requiring at least twice the execution time of a standard flat bevel, this traditional decoration involves polishing a precise curved radius along the edges to create a brilliant, uniform profile. Shaped and hand-polished in-house using a traditional cabron tool, these components reinforce the brand's unwavering commitment to its guiding philosophy: "La Montre Objet d'Art".

 

View Watch Gallery
Image 1

Image 2
Image 2
Image 2
 
View More
JUNE 11 2026    |    Novelties

Angelus Instrument de Mesures: Triple Scale Monopusher Chronograph

Angelus unites the chronograph's key functional scales—telemeter, pulsometer, and tachymeter—in a single design. True to its heritage as a maker of functional timepieces, Angelus brings together the expertise developed through its previous instruments in the Instrument de Mesures. Produced in two limited editions of 25 pieces, this watch is a genuine instrument of measurement, designed to calculate elapsed time, the speed of sound, distance travelled and heart rate. Using a single chronograph hand, it integrates three functions, each with its own dedicated scale. Housed in a 39 mm steel case, its three-dimensional dial is both highly legible and meticulously graduated, giving the Instrument de Mesures the character of an authentic tool watch with a distinctive vintage charm and singular identity.

One Instrument, Multiple Measurements
Integrating these three scales alongside the essential minute track required a particularly sophisticated design approach. The amount of information to be displayed, combined with the need for legibility and clarity, led Angelus to adopt a distinct colour code for each function. This arrangement is reinforced by a three-dimensional dial construction, featuring a domed centre and outer edge connected by a sloping intermediate section. The telemetric scale is situated on the highest level at the periphery of the dial. The pulsometer extends across the angled intermediate section, and the tachymeter, in the form of a spiral, is located closest to the hands.

The In-House A5000 Chronograph Calibre
The Instrument de Mesures is powered by Angelus's in-house A5000 chronograph calibre. Its classical architecture showcases numerous intricately shaped components, providing an ideal canvas for high-end finishing. Faithful to the great traditions of chronograph watchmaking, the A5000 incorporates a column wheel and a horizontal clutch, both defining features of traditional chronographs.

 

View Watch Gallery
Angelus Instrument de Mesures

Angelus Instrument de Mesures

Angelus Instrument de Mesures

Angelus Instrument de Mesures
View More
APRIL 10 2026    |    Watches and Wonders 2026

Arnold & Son Unveils the Ultrathin Tourbillon Onyx Edition: When Darkest Black Becomes Colour

Arnold & Son continues its mastery of ornamental stones with the launch of the Ultrathin Tourbillon Onyx. Available in 18-carat 5N red gold or 950 platinum, this exquisite timepiece is limited to just eight pieces per version. The design features a broad dial crafted from polished natural onyx, offering an intense black backdrop that beautifully contrasts with a unique matt-finished sub-dial.

At the heart of this creation is the A&S8300 manufacture calibre, which stands as one of the slimmest flying tourbillon movements in the industry at only 2.97 mm thick. Technical refinements to the regulating organ and tourbillon cage have boosted the power reserve to an impressive 100 hours. The flying tourbillon at 6 o'clock remains a visual highlight, featuring a hand-engraved yellow gold bridge and a cage design inspired by John Arnold’s historic maritime chronometers. The watch is completed with a hand-stitched black alligator strap and a matching precious metal clasp.

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4       
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.