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Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


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JULY 04 2025    |    Novelties

Moritz Grossmann GMT Guilloche Limited Edition Dual Time Zone Watch with Hand-Guilloché Dial

The Moritz Grossmann GMT Guilloche is a celebration of global exploration and fine German watchmaking. Inspired by the colors of nature and the rhythm of travel, this dual time zone watch is available in two striking dial variants: matte green, evoking serene meadows and hidden coves, and vibrant orange, reminiscent of the glow of a setting sun.

Dual Time Functionality

Designed for the modern traveler, the GMT Guilloche features a 24-hour time zone ring encircling the dial. A distinctive arrow-shaped hand tracks a second time zone, offering intuitive day-night orientation. Local time is displayed via central hour and minute hands, with a small seconds subdial at 6 o’clock. A dedicated crown at 10 o’clock allows seamless adjustment of the second time zone without affecting the main time.

Masterful Craftsmanship

Each dial is hand-engraved using the traditional guilloché technique, creating intricate geometric patterns that shimmer with light. The green dial is paired with blued steel hands, while the orange dial features polished steel hands—both handcrafted in Glashütte.

Engineered for Precision

Inside the watch beats the calibre 100.8, a manually wound movement crafted in-house and regulated in five positions. It features 253 components, 26 jewels, and signature Grossmann innovations including the 2/3 plate with raised gold chatons, cantilevered balance cock with micrometer screw, and a separately removable winding mechanism. The second time zone mechanism is seamlessly integrated on the dial side, ensuring precision and harmony.

Limited Edition

Encased in stainless steel and fitted with a hand-stitched black alligator leather strap, each GMT Guilloche model is strictly limited to 8 pieces worldwide, making it a rare collector’s item.

Discover the Art of Glashütte

Moritz Grossmann continues to honor its founder’s legacy by blending traditional craftsmanship with modern innovation. The GMT Guilloche is a wearable work of art—an invitation to wear the world on your wrist.

 

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JUNE 25 2025    |    Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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OCTOBER 17 2025    |    Novelties

Armin Strom Unveils Mirrored Force Resonance Zeitgeist 1665 – A Tribute to Horological History

Armin Strom unveils the Mirrored Force Resonance Zeitgeist 1665, a creative interpretation of what a Resonance wristwatch might have looked like centuries ago. This timepiece combines historical horology with modern innovation, celebrating the brand’s milestone achievement of stable and resilient Resonance.

The Zeitgeist features a stainless steel case measuring 43 mm in diameter, paired with an 18K white gold dial in an off-center design. Inside beats the Armin Strom Manufacture Caliber ARF21_ZG, a manual-winding movement with twin-seconds and flyback functionality, offering an impressive 80-hour power reserve. Limited to just 25 pieces worldwide, this exceptional creation pays tribute to the centuries-long pursuit of chronometric consistency, a challenge first explored by Christiaan Huygens in 1665. Armin Strom solved the Resonance Fragility Problem in 2016, making this phenomenon practical for wristwatches.

 

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OCTOBER 02 2025    |    Novelties

Moritz Grossmann Presents the New BENU Power Reserve: Tradition Refined

Moritz Grossmann, the independent Saxon manufacture celebrated for its uncompromising craftsmanship and technical ingenuity, introduces the latest evolution of its iconic BENU Power Reserve. This new interpretation embodies the brand’s guiding principle: progress in harmony with tradition.

A Dial That Captures Light and Time
The dial is the face of a watch — a canvas where heritage meets artistry. For the first time, the BENU Power Reserve combines its signature linear power reserve indicator with Azurage decoration. This intricate guilloché pattern of ultra-fine concentric grooves animates the outer chapter ring, creating a captivating interplay of light. The softly textured matte center in shimmering argenté silver contrasts with applied blue numerals and indices, while the brand logo and minute track appear in understated grey.

Completing this refined composition are newly designed hands, handcrafted from steel in the Glashütte atelier. Each hand is meticulously beveled, polished, and then heat-blued using traditional thermal treatment. Their elegant curvature and needle-fine tips exemplify the precision and artistry that define Moritz Grossmann.

The Poetry of Mechanics: Power Reserve Indicator
Mechanical timepieces invite interaction, and the power reserve display is a charming expression of this dialogue. Positioned beneath 12 o’clock, the linear indicator reveals a two-tone bar driven by a differential gear train. When fully wound, the bar appears white; as energy diminishes, a blue segment gradually advances — a subtle yet constant reminder of the living mechanism on the wrist.

Inside the Case: Calibre 100.2
At the heart of the BENU Power Reserve beats the Calibre 100.2, an evolution of the manufacture’s foundational movement. This hand-wound calibre incorporates a differential mechanism for the power reserve display and features the brand’s signature innovations: manual winding with a pusher, a cantilevered balance cock with micrometer screw adjustment, and a separately removable winding module. Through the sapphire crystal back, the movement reveals its artistry — broad Glashütte ribbing, hand-engraved cocks, and raised gold chatons secured by blued screws.

Classic Elegance in Every Detail
The BENU Power Reserve is offered in rose gold and white gold, each with a 41 mm case that reflects the brand’s commitment to timeless proportions. The case surfaces are finely brushed to a soft matte sheen, complemented by a cross-grooved crown and slender lugs. A grey hand-stitched leather strap with blue stitching echoes the dial’s accents, completing a harmonious design that speaks to connoisseurs of understated luxury.

A Legacy Reimagined
Founded in 1854 by visionary watchmaker Moritz Grossmann, the Glashütte tradition was revived in 2008 by master watchmaker Christine Hutter. Today, the manufactory continues to honor its heritage through innovation, artisanal excellence, and a dedication to the finest German craftsmanship.

 

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MARCH 02 2026    |    Novelties

Introducing the Armin Strom Mirrored Force Resonance Ruby

ARMIN STROM introduces a compelling new interpretation of its most emblematic complication with the debut of the Mirrored Force Resonance Ruby. This creation stands out through its extraordinary natural ruby dial, sourced and crafted by a local Swiss stone artisan. The brand selected only genuine ruby exhibiting depth of colour, fine inclusions, and naturally occurring variations—features that are not flaws but signatures of authenticity, shaped by geological processes over millions of years. As light moves across the dial, subtle tonal shifts appear, infusing the watch with a vibrant mineral presence that contrasts strikingly with the symmetry and modernity of the exposed mechanics.

Beyond its visual impact, this edition embodies ARMIN STROM’s belief that materials must carry meaning. While natural ruby asserts its aesthetic and symbolic presence on the dial, synthetic ruby jewels within the movement fulfil their longstanding horological role of reducing friction and ensuring long-term precision. It is a thoughtful dialogue between nature and engineering, where raw mineral beauty coexists with technical necessity.

At the core of the watch lies the hand-finished Calibre ARF21, a manufacture movement entirely designed and produced in-house. Its defining feature is the brand’s patented Resonance Clutch Spring, which connects two independent regulating systems, enabling the balance wheels to oscillate in harmonic resonance. This phenomenon enhances chronometric stability and is visually showcased by a pusher at 2 o’clock that resets both seconds hands simultaneously—a dramatic demonstration of mechanical synchronicity in action. Operating at 3.5 Hz (25,200 vph) and offering a 48-hour power reserve, the movement transforms a centuries-old scientific principle into contemporary watchmaking mastery.

Craftsmanship remains central to ARMIN STROM’s ethos. The bridges feature hand-polished bevels, black-polished screws, perlage, and circular graining, with Geneva stripes enriching the reverse side. As with every ARMIN STROM timepiece, each watch is assembled twice, ensuring absolute performance and finishing quality. This meticulous approach, combined with the vibrant ruby dial, creates a visually dynamic composition—a living interplay between stone, metal, and motion.

Encased in a 43 mm stainless steel case and fitted with a grey Alcantara strap featuring white stitching, the Mirrored Force Resonance Ruby delivers both presence and refinement. It is not merely a new dial variation, but an artistic expression grounded in horological integrity—an encounter between natural geology and mechanical resonance, distilled into a timepiece of exceptional character.

 

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