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Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


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FEBRUARY 24 2026    |    Novelties

Chronoswiss Reimagines a Modern Classic with the New Lunar Chronograph Aurora

Chronoswiss introduces the Lunar Chronograph Aurora, a contemporary evolution of one of the brand’s most enduring icons. Since its debut in 1999, the Lunar Chronograph has symbolized Chronoswiss’s ability to blend classical Swiss watchmaking with an independent, expressive spirit. The new Aurora edition carries this legacy forward through a captivating reinterpretation rooted in light, color, and mechanical harmony.

At the heart of the transformation is its fully CVD‑coated dial, which shifts fluidly from deep green to vivid blue as light moves across its surface. Inspired by the ethereal glow of the aurora borealis, this chromatic effect gives the watch a quietly dramatic presence, making every glance feel like a changing atmospheric phenomenon. Balanced chronograph counters, a central analog date, and a poetic moon phase at 3 o’clock come together to form a composition that remains faithful to the model’s architectural heritage while embracing a distinctly modern personality.

The polished stainless‑steel case retains iconic design elements that have defined Chronoswiss for decades, including the onion crown and screwed lugs—details that reinforce the watch’s lineage and mechanical authenticity. Paired with a contemporary grey nubuck leather strap, the Lunar Chronograph Aurora combines classical provenance with renewed visual energy, offering collectors a sophisticated yet forward‑looking chronograph that bridges past and present with effortless elegance.

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AUGUST 13 2025    |    Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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APRIL 01 2026    |    Novelties

Greubel Forsey Evolves Mechanical Architecture with the New Balancier 3 in Titanium

Following its global debut last night, Greubel Forsey is proud to unveil a new expression of the Balancier 3. Limited to just 22 timepieces, this latest edition continues the evolution of the movement first introduced in 2023, pushing the boundaries of hand-finishing by introducing a treatment never before executed at the Atelier: a frosted titanium bridge, hand-finished with a steel brush across its entire curved surface.

Housed in the signature 41.50mm Convexe titanium case, the Balancier 3 combines this innovative finishing with vibrant blue tones to create a three-dimensional landscape where high-performance chronometry meets unparalleled ergonomic design. The variable geometry of the case is engineered to follow the natural curvature of the wrist, while the multi-level openworked bridges provide a sense of visual lightness despite the movement's technical density.

Performance without compromise defines the heart of the Balancier 3, where technical density meets a striking sense of visual openness. This hand-wound movement is composed of 282 individual parts, featuring two series-coupled fast-rotating barrels that deliver a 72-hour chronometric power reserve. At its core, the in-house variable-inertia balance wheel measures 12.60mm in diameter and is meticulously fitted with six gold mean-time screws to ensure absolute precision.

The functional layout remains faithful to its original architectural concept, displaying hours and minutes on a suspended central bridge alongside a rotating small seconds disc. While the dial side offers a three-dimensional view of the mechanics, the movement side reveals a power-reserve indication integrated into the frosted titanium bridges. Every element, from the involute circle profile gearing to the olived-domed jewels, represents a singular vision of horological excellence and the "Art of Invention."

 

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DECEMBER 18 2024    |    Novelties

Introduction of assertive new black dials for the C by Romain Gauthier Titanium Edition Bracelet

Released initially with a grey dial and then with a Lever de Soleil color dial, the C by Romain Gauthier Titanium Edition Bracelet is now featured with two new dials: a three-dimensional straight grained structured dial in Grade 5 black titanium with white details and a black sapphire openwork dial with blue and white accents.

The three-dimensional straight grained black titanium dial provides an even more assertive character with its textured surfaces. The sharp contrast between the white details and the dark background enhances the time indications. This dial embodies a distinctly modern design while maintaining excellent readability, even in low-light conditions, thanks to the use of Super- LumiNova on the indexes, numerals, and hands.

As for the sapphire openwork dial, it reveals the intricate components of the movement, showcasing the brand's sophisticated watchmaking engineering and artisanal craftsmanship. This openwork design creates a captivating interplay between transparency and structure, transforming the watch into a true technical and aesthetic masterpiece. When Romain launched the first edition of C by Romain Gauthier in 2021, it was clearly stated that this new caliber would lead the brand to new horizons. One year later, a new door has been opened with the arrival of the brand's first metal bracelet.

Sober and contemporary, propitious to variations and adaptations, C by Romain Gauthier was an obvious choice for the creation of a metal bracelet. The desire of modernity, comfort and ergonomic already initiated during the conception of the first edition, reinforced the development of this integral timepiece on a titanium bracelet - light, resistant, modern and sophisticated. Aesthetically, it was important to Romain that the bracelet and the watch become one. As he said: "The bracelet is the case, and the case is the bracelet". This desire is reflected in the fusion of these two elements, a timepiece as a whole that cannot be dissociated.

In keeping with Romain's vision - The Evolution of Tradition - this new technical and contemporary element requires a high level of craftsmanship and hand finishing. Each link is composed of hand-polished and satin-finished surfaces that play with the light and reflect the technical nature of the bracelet and the piece in general.

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