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Armin strom sets the tone in the realm of transparent mechanics with the Gravity Equal Force Ultimate Sapphire Purple

MAY 06 2024    |    Novelties

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen. 

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Let it reign: Gravity Equal Force Purple

At once regal and electric, the latest edition of the Gravity Equal Force features a colour Armin Strom has never used before. Its base plate boasts a guilloché engraved motif with a barley grain pattern, expertly handcrafted in the atelier of acclaimed independent watchmaker Kari Voutilainen using a traditional rose engine lathe. The striking purple colour is applied using a 3D PVD process, which reflects a wide spectrum of tones as it shifts with the light. Making this edition even more outstanding, the small off-centred dial is crafted from transparent sapphire crystal, which is reserved exclusively for the Gravity Equal Force’s Ultimate Sapphire Editions. The crowning glory is a light grey nubuck leather strap with purple stitching and keepers. The Gravity Equal Force Ultimate Sapphire Purple is limited to a run of 25 pieces per year.

 

Automatic: redefined

The Gravity Equal Force stands out as the first automatic watch endowed with an equal force transmission integrated directly in the mainspring barrel - a patented mechanism by Armin Strom. It provides consistent power transmission to the regulating organ, ensuring unwavering precision throughout the watch’s autonomy. The power reserve indicator forms part of the barrel, which is entirely visible from the dial side, opposite the micro-rotor with a unique click system featuring two springs for better winding efficiency.

Also this latest creation, part of Armin Strom’s perpetual quest for superior chronometric performance, was entirely developed, manufactured and decorated within the walls of the Bienne-based manufacturing site. Like all Armin Strom watches, the Gravity Equal Force Purple’s movement is assembled a first time to ensure it is in perfect working order and that it meets the brand’s exacting decorative standards, then taken apart and assembled a second time when it is ready to be cased in its final form. 

 

Putting the ‘haute’ in ‘horlogerie’

What separates a mere tool from a work of art is craftsmanship. Like a canvas for artistic expression, superlative hand-finishing applied by specialised watchmakers and seasoned artisans can be appreciated throughout the Gravity Equal Force and its many proudly exposed layers and components. Polished bevels (anglage) on the bridges, black polished screws, polished countersinks, perlage and various types of graining, be it straight or circular, as well as Geneva stripes on the three-quarter bridge visible through the case’s back.

One of the Gravity Equal Force’s most distinctive elements is the triplet of dark grey ruthenium-plated bridges that occupy the right-hand portion of the open display. Inspired by the finger-style bridges found in pocket watches, it takes up to an entire day for these bridges to be embellished by hand. First, the undersides are given a matt finish, after which the sides are given a straight-graining finish by carefully sliding them on an abrasive paper to produce continuous, shimmering fine lines. Then, the inner and outer chamfers of the bridges are bevelled with increasingly fine files and then finished with a flash polish using locally sourced gentian wood to remove even the finest lines. Finally, a straight-graining finish is applied to the top side for ultimate radiance.

Armin Strom : 15 years in the science of movement

In 2008, longtime friends and partners Serge Michel and Claude Greisler took the reins at Armin Strom and founded its very own manufacture in the watchmaking town of Biel in 2009. Just one year later, the duo presented their very first watch with a movement designed and manufactured in-house. Over the following years, Armin Strom would become a truly integrated and self-sufficient manufacture, creating 17 exclusive calibres and developing several world firsts in the domain of watchmaking. In 2016, it introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision with a captivating oscillation mechanism on the dial-side of the watch. In 2019, Armin Strom reinvented the automatic watch movement with the Gravity Equal Force, the first automatic watch to feature an equal force transmission mechanism within the barrel that had previously been found only in pocket watches. Today, Armin Strom stands out as a leading force of creative, independent watchmaking, with its own distinct design language and exceptional attention to detail highlighted by hand-finishing all its creations. 2024 promises to be a year full of surprises, and the best is yet to come…

 

Gravity Equal Force Ultimate Sapphire Purple

Technical specifications

                   

Indications     Hours, minutes, seconds, power reserve indicator
Movement     Armin Strom manufacture Caliber ASB19
      Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds
Main plate   purple PVD plate with guilloché pattern by Kari Voutilainen
Regulating system   Balance wheel with 4 regulating screws
Power reserve   Geneva stop-work limited to 72 hours
Dimensions   35.52 mm x 11.67 mm
Frequency   3,5 Hz (25,200 vph)
Finishing   Hand-finishing to the highest quality level
Jewels   28
Number of components   202
Case   stainless steel
    Sapphire crystal and case back with anti-reflective treatment
Diameter   41 mm
Height   12.65 mm
Water resistance   3ATM
Lug-to-Lug   48.09 mm
     

Dial

 

Grey toned off-center sapphire dial with subdial

Hands  

Faceted polished hands and Super-LumiNova® filling

Strap   Delivered with a grey nubuck leather strap with purple stitching and keepers
Width lugs/buckle   20/18 mm
Buckle   Pin buckle or folding clasp available in stainless
Reference   ST24-GEF.SA.AC.M.A7.FC
Limited production   25 pieces per year

 

 

                                           

                                            

 


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JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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MAY 20 2026    |    Novelties

Celestial Contrast: Armin Strom Dual Time GMT Resonance Aventurine

Armin Strom presents a new interpretation of its Dual Time GMT Resonance, distinguished by a dial crafted from aventurine—a material that captures the richness and mystery of a star-filled sky. Formed through a meticulous process that blends centuries-old glassmaking with modern precision, aventurine reveals a surface alive with light. The result is a dial that evokes a night sky in motion, creating a refined contrast with the architectural symmetry of the resonance movement. This celestial texture is enhanced by the warm tones of the movement: the rose gold-coloured mainplate adds depth beneath the dial-side display, while rose gold-coloured hands and applied indexes introduce clarity and visual identity. Together, these elements create a balanced interplay between cool luminosity and warm mechanical presence. Housed in a 39 mm stainless steel case and paired with a dark grey alligator strap, the Aventurine edition offers a contemporary and restrained frame, allowing the dial's dimension and the movement's symmetry to take centre stage.

Resonance Across Time Zones
Powering the watch is the manual-winding manufacture calibre ARF22, entirely designed, developed and produced in-house. Its patented resonance clutch—a signature Armin Strom innovation—synchronises two independent regulating systems, allowing both balance wheels to oscillate in perfect harmony. This constant interaction elevates chronometric stability, transforming a rare physical phenomenon into a practical advantage. Each time zone features its own hours, minutes and day/night indicator, offering intuitive functionality for travellers. Operating at 3.5 Hz (25,200 vph) with a 42-hour power reserve, the ARF22 unites scientific ingenuity with everyday usability.

Finishing in Depth
Visible through sapphire crystals on both sides, the movement reveals Armin Strom's signature open-worked architecture and hand-finishing. The rose gold-coloured mainplate establishes a warm, luminous foundation on the dial side, while matching gear-train bridges on the reverse side echo this tone, creating a cohesive visual language. This harmony of colour and structure accentuates depth and contrast, reinforcing the three-dimensional expression of the calibre and the brand's commitment to the Science of Movement. On the dial side, the mirror-polished balance bridge, finished with hand-bevelled edges, stands out as a focal point, its steel surface catching the light in striking counterpoint to the warm rose gold-coloured mainplate beneath. Rhodium-coated and steel components introduce a refined metallic grey tone, balancing the overall composition. Additional hand-polished bevels, black-polished elements, circular graining and perlage enrich the composition, while the reverse side features Côtes de Genève, further emphasising the movement's refinement. As with all Armin Strom timepieces, each watch is assembled twice to ensure both mechanical precision and finishing excellence.

The new Dual Time GMT Resonance Aventurine is offered in a strictly limited edition of 15 pieces.

 

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JULY 18 2025    |    Novelties

Chromatic Precision: Armin Strom Orbit in Lime & Ice

Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

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APRIL 01 2025    |    Novelties

A Star Fragment, Guardian of Time: The Grand Planetarium Eccentric Meteorite

Time and space converge in the latest masterpiece of haute horlogerie: the Grand Planetarium Eccentric Meteorite. This extraordinary timepiece is crafted from a genuine meteorite fragment—once part of an asteroid’s core, drifting through space for billions of years before falling to Earth 50,000 years ago. Now, this celestial relic has been transformed into an exceptional watch, uniting cosmic heritage with unparalleled horological innovation.

At the heart of this timepiece lies a groundbreaking complication: the Eccentric Planetarium, the only mechanical Grand Planetary Complication in the world that accurately displays all eight planets—Mercury, Venus, Earth and her Moon, Mars, Jupiter, Saturn, Uranus, and Neptune—moving in real time around the Sun. This breathtaking mechanism captures the celestial dance of our Solar System with unmatched precision, making it a true marvel of both astronomy and watchmaking.

A Celestial Fusion of Science and Art
Master watchmaker Pim Koeslag has meticulously sculpted this timepiece, ensuring that its construction reflects the grandeur of its cosmic origins. The meteorite case, weighing 47 grams, is carefully crafted out of a 1.09 kg space stone. This extraordinary material shaped by the universe itself, features a unique Widmanstätten pattern, formed over millions of years of slow cooling in space, making each case truly one of a kind.

The dial is a celestial spectacle in itself: crafted from aventurine glass (goldfluss), it mimics the night sky, complete with zodiac constellations. The Eccentric Planetarium features hand-painted planetary orbits, while the meteorite dial ring, set between Mars and Jupiter, signifies the asteroid belt and contains real fragments of a martian nakhlite meteorite —a piece of another world encased within this exceptional timepiece.


A Timepiece Beyond Time
Encased in domed sapphire crystal, the 44mm meteorite case showcases the celestial ballet within. The sapphire crystal case-back reveals the movement’s intricate craftsmanship, while the dark blue hand-stitched leather strap and platinum folding clasp complete this cosmic masterpiece.

“The Grand Planetarium Eccentric Meteorite is more than a watch. It is a link between humanity and the cosmos, a way to wear the universe on your wrist,” says Pim Koeslag.

This timepiece is a tribute to time itself. From a star’s death to an asteroid’s journey, from its fall to Earth to its transformation into an exceptional watch—each second it measures is an echo of the vast cosmic history it carries.

An Exclusive, Limited Edition for Collectors
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A New Expression of Design & Craftsmanship
The new Rose Gold edition distinguishes itself through its interplay of warm tones and finely executed textures. The 18K rose‑gold case forms a glowing frame around the black‑gold grenage dial, a surface enriched by depth, contrast, and granular refinement. The dial’s twin layouts—each dedicated to one time zone—are clearly defined by black azurage chapter rings, ensuring intuitive reading while maintaining the balanced symmetry that defines the Resonance line. The rose‑gold‑coloured, faceted and polished hands, together with matching applied indexes, elevate the aesthetic with a luxurious brightness. At six o’clock on each sub‑dial, polished and blackened steel sun-and-moon day/night discs add functional clarity and a poetic visual touch. Completing the ensemble is a matte anthracite alligator strap accented with grey stitching and secured with a matching 18K rose‑gold pin buckle, creating a cohesive, modern, and refined profile.

The Science of Movement: Calibre ARF22
At the heart of the watch lies Armin Strom’s hand‑wound, in‑house Calibre ARF22, a movement defined by the brand’s patented resonance clutch system. This mechanism couples two independent balance wheels and allows them to synchronise through resonance, a natural physical phenomenon that enhances chronometric stability. What might otherwise remain a theoretical curiosity is transformed into a practical complication: each regulating organ governs its own time display, enabling two entirely independent time zones. Each dial also features a corresponding day/night indicator, making the watch particularly intuitive for world travellers. Operating at 3.5 Hz (25,200 vph) and offering a 42‑hour power reserve, the ARF22 movement brings a dynamic, kinetic quality to the dial, where the twin oscillators interact in real time. The aesthetic presentation of the movement reflects haute horlogerie values, with meticulous hand‑polished bevels, black‑polished steel components, circular graining, perlage, and Côtes de Genève on full display through sapphire crystals on both sides. In keeping with Armin Strom tradition, each watch is assembled twice, ensuring uncompromising mechanical integrity and flawless finishing.

The new Dual Time GMT Resonance Rose Gold is offered in a strictly limited edition of 50 pieces

 

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NOVEMBER 13 2024    |    Novelties

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Tradition requires renewal, otherwise it remains stagnant in the past and cannot survive. This is an approach that Moritz Grossmann has embodied since 2008: the manufactory opened 16 years ago as a tribute to one of the most exceptional personalities in the history of watchmaking in Glashütte. Moritz Grossmann was an innovative watchmaker and, with the founding of the German Watchmaking School in Glashütte, influenced a generation of artisans.

His values and vision now live on in the Moritz Grossmann manufactory, which crafts a small but exquisite collection of sophisticated watches that always remain true to the standards of the man who gave the manufactory its name. Characteristics of these timepieces include exclusive manufactory movements with innovative details that are designed, made and finely decorated in-house in the company’s own workshops. The highest of standards also come into play when finishing the watches, as impressively demonstrated by the special model marking the 16th anniversary of the manufactory.
 

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The design is architectural and tailored, with a rectangular case measuring 48 by 30 millimeters. Its sculptural lines are accentuated by sandblasted and polished finishes, while a reimagined onion-style crown ensures both elegance and ergonomics. At its heart lies a rare complication: a jumping hour regulator without hands. Time is displayed through three apertures—the jumping hour at twelve o’clock, digital minutes at center, and running seconds at six o’clock—creating a mechanical digital regulator that feels futuristic yet deeply analog.

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