Shopping Cart

Armin strom sets the tone in the realm of transparent mechanics with the Gravity Equal Force Ultimate Sapphire Purple

MAY 06 2024    |    Novelties

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen. 

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Let it reign: Gravity Equal Force Purple

At once regal and electric, the latest edition of the Gravity Equal Force features a colour Armin Strom has never used before. Its base plate boasts a guilloché engraved motif with a barley grain pattern, expertly handcrafted in the atelier of acclaimed independent watchmaker Kari Voutilainen using a traditional rose engine lathe. The striking purple colour is applied using a 3D PVD process, which reflects a wide spectrum of tones as it shifts with the light. Making this edition even more outstanding, the small off-centred dial is crafted from transparent sapphire crystal, which is reserved exclusively for the Gravity Equal Force’s Ultimate Sapphire Editions. The crowning glory is a light grey nubuck leather strap with purple stitching and keepers. The Gravity Equal Force Ultimate Sapphire Purple is limited to a run of 25 pieces per year.

 

Automatic: redefined

The Gravity Equal Force stands out as the first automatic watch endowed with an equal force transmission integrated directly in the mainspring barrel - a patented mechanism by Armin Strom. It provides consistent power transmission to the regulating organ, ensuring unwavering precision throughout the watch’s autonomy. The power reserve indicator forms part of the barrel, which is entirely visible from the dial side, opposite the micro-rotor with a unique click system featuring two springs for better winding efficiency.

Also this latest creation, part of Armin Strom’s perpetual quest for superior chronometric performance, was entirely developed, manufactured and decorated within the walls of the Bienne-based manufacturing site. Like all Armin Strom watches, the Gravity Equal Force Purple’s movement is assembled a first time to ensure it is in perfect working order and that it meets the brand’s exacting decorative standards, then taken apart and assembled a second time when it is ready to be cased in its final form. 

 

Putting the ‘haute’ in ‘horlogerie’

What separates a mere tool from a work of art is craftsmanship. Like a canvas for artistic expression, superlative hand-finishing applied by specialised watchmakers and seasoned artisans can be appreciated throughout the Gravity Equal Force and its many proudly exposed layers and components. Polished bevels (anglage) on the bridges, black polished screws, polished countersinks, perlage and various types of graining, be it straight or circular, as well as Geneva stripes on the three-quarter bridge visible through the case’s back.

One of the Gravity Equal Force’s most distinctive elements is the triplet of dark grey ruthenium-plated bridges that occupy the right-hand portion of the open display. Inspired by the finger-style bridges found in pocket watches, it takes up to an entire day for these bridges to be embellished by hand. First, the undersides are given a matt finish, after which the sides are given a straight-graining finish by carefully sliding them on an abrasive paper to produce continuous, shimmering fine lines. Then, the inner and outer chamfers of the bridges are bevelled with increasingly fine files and then finished with a flash polish using locally sourced gentian wood to remove even the finest lines. Finally, a straight-graining finish is applied to the top side for ultimate radiance.

Armin Strom : 15 years in the science of movement

In 2008, longtime friends and partners Serge Michel and Claude Greisler took the reins at Armin Strom and founded its very own manufacture in the watchmaking town of Biel in 2009. Just one year later, the duo presented their very first watch with a movement designed and manufactured in-house. Over the following years, Armin Strom would become a truly integrated and self-sufficient manufacture, creating 17 exclusive calibres and developing several world firsts in the domain of watchmaking. In 2016, it introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision with a captivating oscillation mechanism on the dial-side of the watch. In 2019, Armin Strom reinvented the automatic watch movement with the Gravity Equal Force, the first automatic watch to feature an equal force transmission mechanism within the barrel that had previously been found only in pocket watches. Today, Armin Strom stands out as a leading force of creative, independent watchmaking, with its own distinct design language and exceptional attention to detail highlighted by hand-finishing all its creations. 2024 promises to be a year full of surprises, and the best is yet to come…

 

Gravity Equal Force Ultimate Sapphire Purple

Technical specifications

                   

Indications     Hours, minutes, seconds, power reserve indicator
Movement     Armin Strom manufacture Caliber ASB19
      Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds
Main plate   purple PVD plate with guilloché pattern by Kari Voutilainen
Regulating system   Balance wheel with 4 regulating screws
Power reserve   Geneva stop-work limited to 72 hours
Dimensions   35.52 mm x 11.67 mm
Frequency   3,5 Hz (25,200 vph)
Finishing   Hand-finishing to the highest quality level
Jewels   28
Number of components   202
Case   stainless steel
    Sapphire crystal and case back with anti-reflective treatment
Diameter   41 mm
Height   12.65 mm
Water resistance   3ATM
Lug-to-Lug   48.09 mm
     

Dial

 

Grey toned off-center sapphire dial with subdial

Hands  

Faceted polished hands and Super-LumiNova® filling

Strap   Delivered with a grey nubuck leather strap with purple stitching and keepers
Width lugs/buckle   20/18 mm
Buckle   Pin buckle or folding clasp available in stainless
Reference   ST24-GEF.SA.AC.M.A7.FC
Limited production   25 pieces per year

 

 

                                           

                                            

 


Related Articles

FEBRUARY 24 2026    |    Novelties

Chronoswiss Unveils the SPACE TIMER GRAVITY — A New Exploration of Mechanical Cosmos

Chronoswiss expands its avant‑garde Space Timer collection with the new SPACE TIMER GRAVITY, a 44mm mechanical creation inspired by the invisible yet powerful force of gravity. Limited to 50 pieces, the watch transforms cosmic phenomena into a visually architectural dial experience.

A Dial Where Light, Matter, and Mechanics Interact
The dial features a partly hand‑guilloché surface finished with a colour‑shifting CVD coating that transitions between deep green and oceanic blue depending on light — evoking the sensation of viewing a planet from orbit. A striking moon at 9 o’clock is produced through sophisticated laser work based on an original NASA photograph, revealing cratered textures with exceptional depth.

Floating above the landscape are transparent ITR2 hour and date rings that appear suspended in orbit. Beneath them, the exposed gear train is framed by a baby‑blue bridge, echoing the hue of the seconds hand and adding contemporary contrast to the cosmic scene.

A Case Built for Orbit
The 44mm matte‑grey stainless‑steel case delivers a modern, technical presence while allowing the dial’s dynamic surfaces to take centre stage. It pairs with a light grey nubuck leather strap for a refined, futuristic aesthetic.

The Engine Behind the Cosmos
Inside beats the Chronoswiss Caliber C.308, an automatic movement operating at 4 Hz with a 42‑hour power reserve. Mechanics remain proudly visible, emphasising the interplay between the unseen forces of gravity and the precise regulation of time.

A Limited Universe
Limited to 50 pieces worldwide, each SPACE TIMER GRAVITY captures the dance of light across its shifting dial, making every piece uniquely personal.

View Watch Gallery  
Image 1  Image 2  Image 3  Image 4
View More
JUNE 23 2026    |    Novelties

Arnold & Son Unveils the Perpetual Moon 41.5 Steel "Colours of the Moon"

Arnold & Son has unveiled its new "Perpetual Moon 41.5 Steel Colours of the Moon" collection, a series of highly exclusive, limited-edition timepieces inspired by the changing celestial hues of Earth's natural satellite. Detailed in the official release document, "ENG_A&S PM 41.5 Steel Colours of the Moon.doc", the collection features three distinct versions—the Blue Moon, Golden Moon, and Red Moon—each celebrating a unique atmospheric or seasonal phenomenon that alters the Moon's appearance and has fascinated civilisations throughout history.

Reinterpreting the iconic Perpetual Moon collection, these new models introduce a 41.5 mm stainless-steel case that balances horological exclusivity with everyday versatility. In a watchmaking first, Arnold & Son has applied a pioneering Physical Vapour Deposition (PVD) treatment directly onto precious mother-of-pearl. This innovative process creates deep, shifting reflections across the dials and moon-phase skies, showcasing the natural organic layers of the material with patterns that recall the flowing grain of Damascus steel.

The astronomical precision of the moon phase is enhanced by Super-LumiNova hidden beneath the colored mother-of-pearl moon disc, accompanied by hand-painted luminescent constellations of Cassiopeia and Ursa Major—a poetic tribute to historical mariners who relied on them for navigation. Bringing this celestial mechanics to life is the in-house A&S1512 manual-winding calibre. This movement provides a generous 90-hour power reserve and displays meticulous luxury finishes, including radiating Côtes de Genève and a secondary moon-phase indicator, all visible through the sapphire crystal case back.

Each of the three references is paired with a matching hand-stitched alligator leather strap and secured with a stainless-steel pin buckle. To maintain their extreme exclusivity, production is strictly limited to just 18 pieces per version.

 

View Watch Gallery
Angelus Instrument de Mesures

Angelus Instrument de Mesures

Angelus Instrument de Mesures

Angelus Instrument de Mesures
View More
AUGUST 11 2026    |    Novelties

Moritz Grossmann Announces the TEFNUT 36 Silver-Plated by Friction Turquoise Blue

oritz Grossmann celebrates the 200th birthday of its founder with the launch of the TEFNUT 36 Silver-Plated by Friction Turquoise Blue, a timepiece limited to just 12 pieces worldwide. This special anniversary edition combines traditional 19th-century craftsmanship with a modern aesthetic, paying homage to the visionary watchmaker, scientist, and founder of the German Watchmaking School. The manufactory in Glashütte continues to honor this rich heritage by blending historical techniques with contemporary design.

The dial of the watch is crafted using a meticulous silver-plating by friction technique, also known as silver-plating by grit, which is executed entirely by hand through multiple complex steps involving silver powder, salt, tartar, and water. This traditional process imparts a velvety, matte structure with remarkable optical depth, further enhanced by a unique green-tinged blue hue that shifts dynamically depending on the angle and lighting. Contrasting the textured surface are engraved Roman numerals lacquered in blue, alongside the historic 1875 'M. Grossmann' logo, scale markers, and manually crafted steel hands annealed to a vibrant blue hue.

Housed in a slender and expressive 36-millimeter stainless steel case with a flat profile, the watch is designed to offer exceptional comfort and elegance on any wrist. It is complemented by a hand-stitched grey kudu leather strap featuring a pin buckle in stainless steel. Inside ticks the manufacture calibre 102.1, a hand-wound mechanical movement measuring just 3.45 millimeters in thickness, featuring a pillar movement architecture, a three-fifths plate, a stepped balance cock with a Grossmann micrometer screw, and a special '1826' anniversary engraving.

 

View Watch Gallery
Image 1










  

 

View More
JULY 04 2025    |    Novelties

Moritz Grossmann GMT Guilloche Limited Edition Dual Time Zone Watch with Hand-Guilloché Dial

The Moritz Grossmann GMT Guilloche is a celebration of global exploration and fine German watchmaking. Inspired by the colors of nature and the rhythm of travel, this dual time zone watch is available in two striking dial variants: matte green, evoking serene meadows and hidden coves, and vibrant orange, reminiscent of the glow of a setting sun.

Dual Time Functionality

Designed for the modern traveler, the GMT Guilloche features a 24-hour time zone ring encircling the dial. A distinctive arrow-shaped hand tracks a second time zone, offering intuitive day-night orientation. Local time is displayed via central hour and minute hands, with a small seconds subdial at 6 o’clock. A dedicated crown at 10 o’clock allows seamless adjustment of the second time zone without affecting the main time.

Masterful Craftsmanship

Each dial is hand-engraved using the traditional guilloché technique, creating intricate geometric patterns that shimmer with light. The green dial is paired with blued steel hands, while the orange dial features polished steel hands—both handcrafted in Glashütte.

Engineered for Precision

Inside the watch beats the calibre 100.8, a manually wound movement crafted in-house and regulated in five positions. It features 253 components, 26 jewels, and signature Grossmann innovations including the 2/3 plate with raised gold chatons, cantilevered balance cock with micrometer screw, and a separately removable winding mechanism. The second time zone mechanism is seamlessly integrated on the dial side, ensuring precision and harmony.

Limited Edition

Encased in stainless steel and fitted with a hand-stitched black alligator leather strap, each GMT Guilloche model is strictly limited to 8 pieces worldwide, making it a rare collector’s item.

Discover the Art of Glashütte

Moritz Grossmann continues to honor its founder’s legacy by blending traditional craftsmanship with modern innovation. The GMT Guilloche is a wearable work of art—an invitation to wear the world on your wrist.

 

View Watch Gallery
Image 1 Image 2Image 3 Image 4
View More
FEBRUARY 24 2026    |    Novelties

Chronoswiss Reimagines a Modern Classic with the New Lunar Chronograph Aurora

Chronoswiss introduces the Lunar Chronograph Aurora, a contemporary evolution of one of the brand’s most enduring icons. Since its debut in 1999, the Lunar Chronograph has symbolized Chronoswiss’s ability to blend classical Swiss watchmaking with an independent, expressive spirit. The new Aurora edition carries this legacy forward through a captivating reinterpretation rooted in light, color, and mechanical harmony.

At the heart of the transformation is its fully CVD‑coated dial, which shifts fluidly from deep green to vivid blue as light moves across its surface. Inspired by the ethereal glow of the aurora borealis, this chromatic effect gives the watch a quietly dramatic presence, making every glance feel like a changing atmospheric phenomenon. Balanced chronograph counters, a central analog date, and a poetic moon phase at 3 o’clock come together to form a composition that remains faithful to the model’s architectural heritage while embracing a distinctly modern personality.

The polished stainless‑steel case retains iconic design elements that have defined Chronoswiss for decades, including the onion crown and screwed lugs—details that reinforce the watch’s lineage and mechanical authenticity. Paired with a contemporary grey nubuck leather strap, the Lunar Chronograph Aurora combines classical provenance with renewed visual energy, offering collectors a sophisticated yet forward‑looking chronograph that bridges past and present with effortless elegance.

View Watch Gallery  
Image 1  Image 2  Image 3  Image 4
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.