Shopping Cart

Armin strom sets the tone in the realm of transparent mechanics with the Gravity Equal Force Ultimate Sapphire Purple

MAY 06 2024    |    Novelties

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen. 

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Let it reign: Gravity Equal Force Purple

At once regal and electric, the latest edition of the Gravity Equal Force features a colour Armin Strom has never used before. Its base plate boasts a guilloché engraved motif with a barley grain pattern, expertly handcrafted in the atelier of acclaimed independent watchmaker Kari Voutilainen using a traditional rose engine lathe. The striking purple colour is applied using a 3D PVD process, which reflects a wide spectrum of tones as it shifts with the light. Making this edition even more outstanding, the small off-centred dial is crafted from transparent sapphire crystal, which is reserved exclusively for the Gravity Equal Force’s Ultimate Sapphire Editions. The crowning glory is a light grey nubuck leather strap with purple stitching and keepers. The Gravity Equal Force Ultimate Sapphire Purple is limited to a run of 25 pieces per year.

 

Automatic: redefined

The Gravity Equal Force stands out as the first automatic watch endowed with an equal force transmission integrated directly in the mainspring barrel - a patented mechanism by Armin Strom. It provides consistent power transmission to the regulating organ, ensuring unwavering precision throughout the watch’s autonomy. The power reserve indicator forms part of the barrel, which is entirely visible from the dial side, opposite the micro-rotor with a unique click system featuring two springs for better winding efficiency.

Also this latest creation, part of Armin Strom’s perpetual quest for superior chronometric performance, was entirely developed, manufactured and decorated within the walls of the Bienne-based manufacturing site. Like all Armin Strom watches, the Gravity Equal Force Purple’s movement is assembled a first time to ensure it is in perfect working order and that it meets the brand’s exacting decorative standards, then taken apart and assembled a second time when it is ready to be cased in its final form. 

 

Putting the ‘haute’ in ‘horlogerie’

What separates a mere tool from a work of art is craftsmanship. Like a canvas for artistic expression, superlative hand-finishing applied by specialised watchmakers and seasoned artisans can be appreciated throughout the Gravity Equal Force and its many proudly exposed layers and components. Polished bevels (anglage) on the bridges, black polished screws, polished countersinks, perlage and various types of graining, be it straight or circular, as well as Geneva stripes on the three-quarter bridge visible through the case’s back.

One of the Gravity Equal Force’s most distinctive elements is the triplet of dark grey ruthenium-plated bridges that occupy the right-hand portion of the open display. Inspired by the finger-style bridges found in pocket watches, it takes up to an entire day for these bridges to be embellished by hand. First, the undersides are given a matt finish, after which the sides are given a straight-graining finish by carefully sliding them on an abrasive paper to produce continuous, shimmering fine lines. Then, the inner and outer chamfers of the bridges are bevelled with increasingly fine files and then finished with a flash polish using locally sourced gentian wood to remove even the finest lines. Finally, a straight-graining finish is applied to the top side for ultimate radiance.

Armin Strom : 15 years in the science of movement

In 2008, longtime friends and partners Serge Michel and Claude Greisler took the reins at Armin Strom and founded its very own manufacture in the watchmaking town of Biel in 2009. Just one year later, the duo presented their very first watch with a movement designed and manufactured in-house. Over the following years, Armin Strom would become a truly integrated and self-sufficient manufacture, creating 17 exclusive calibres and developing several world firsts in the domain of watchmaking. In 2016, it introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision with a captivating oscillation mechanism on the dial-side of the watch. In 2019, Armin Strom reinvented the automatic watch movement with the Gravity Equal Force, the first automatic watch to feature an equal force transmission mechanism within the barrel that had previously been found only in pocket watches. Today, Armin Strom stands out as a leading force of creative, independent watchmaking, with its own distinct design language and exceptional attention to detail highlighted by hand-finishing all its creations. 2024 promises to be a year full of surprises, and the best is yet to come…

 

Gravity Equal Force Ultimate Sapphire Purple

Technical specifications

                   

Indications     Hours, minutes, seconds, power reserve indicator
Movement     Armin Strom manufacture Caliber ASB19
      Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds
Main plate   purple PVD plate with guilloché pattern by Kari Voutilainen
Regulating system   Balance wheel with 4 regulating screws
Power reserve   Geneva stop-work limited to 72 hours
Dimensions   35.52 mm x 11.67 mm
Frequency   3,5 Hz (25,200 vph)
Finishing   Hand-finishing to the highest quality level
Jewels   28
Number of components   202
Case   stainless steel
    Sapphire crystal and case back with anti-reflective treatment
Diameter   41 mm
Height   12.65 mm
Water resistance   3ATM
Lug-to-Lug   48.09 mm
     

Dial

 

Grey toned off-center sapphire dial with subdial

Hands  

Faceted polished hands and Super-LumiNova® filling

Strap   Delivered with a grey nubuck leather strap with purple stitching and keepers
Width lugs/buckle   20/18 mm
Buckle   Pin buckle or folding clasp available in stainless
Reference   ST24-GEF.SA.AC.M.A7.FC
Limited production   25 pieces per year

 

 

                                           

                                            

 


Related Articles

NOVEMBER 11 2025    |    Novelties

Moritz Grossmann Presents the PERPETUAL CALENDAR

To celebrate 17 years since its rebirth in 2008, Moritz Grossmann unveils a horological milestone: the PERPETUAL CALENDAR. This grand complication embodies the brand's philosophy of timeless precision, combining traditional craftsmanship with modern innovation.

The PERPETUAL CALENDAR is engineered to automatically account for the varying lengths of months and leap years, requiring no manual correction until the year 2100. This makes it one of the most technically demanding and revered complications in fine watchmaking.

The dial is a study in symmetry and clarity. A full 1–31 date scale encircles the dial, with a cup-shaped indicator framing the current date. The month and weekday are displayed on subdials at 3 and 9 o'clock, decorated with Azurage finishing. Leap year and day/night indicators are integrated into the subdials. At 12 o'clock, a poetic moon phase display features a mother-of-pearl moon gliding across a goldstone sky.

At the heart of the watch is the newly developed Calibre 101.13, a hand-wound movement based on the 100.1 calibre with an added perpetual calendar module. It comprises 401 components — 211 for the calendar module and 190 for the base movement. The movement features optimised stopwork, an integrated manual winder, and an escape wheel bearing in the barrel bridge. The finishing adheres to traditional Glashütte standards, with untreated German silver plates, raised gold chatons, and hand-engraved details.

All calendar functions can be adjusted via recessed correctors on the case, operated with a dedicated tool. A sum corrector allows for quick synchronization of all indicators after periods of inactivity.

The PERPETUAL CALENDAR is available in three elegant variants: rose gold with argenté dial (Ref. MG-003906), rose gold with anthracite dial (Ref. MG-003907), and platinum with argenté/anthracite dial (Ref. MG-003904). Each model is paired with a hand-stitched dark brown alligator leather strap and a matching prong buckle.

Moritz Grossmann continues to honour its namesake's 19th-century legacy with a commitment to "Schönstes deutsches Handwerk" — the finest German craftsmanship. The PERPETUAL CALENDAR is a testament to this enduring vision, offering collectors a timepiece that is as poetic as it is precise.

 

View Watch Gallery
Image 1 Image 2Image 3 Image 4
View More
NOVEMBER 19 2025    |    Novelties

Timeless Precision: Honoring Horological Legacy and Legendary Friendship

Arnold & Son unveils the final chapter of its Constant Force 11 collection with the Constant Force Tourbillon 11 Platinum Edition, a limited series of just 11 pieces. This exceptional timepiece celebrates 260 years of horological heritage, paying homage to the legendary friendship between John Arnold and Abraham-Louis Breguet.

Crafted in platinum (Pt950), the 41.5 mm case houses a dial of hand-guilloché tremblé engraving in 18K yellow gold, inspired by the fern-covered moors of Tintagel, Cornwall—Arnold’s birthplace and the mythical land of King Arthur. The white opal subdial and visible constant force mechanism add depth and elegance.

Powered by the A&S5219 manual winding calibre, the watch features a constant force mechanism, one-minute tourbillon, and true-beat seconds. The engraved plate reads: "To the revered memory of John Arnold and Abraham-Louis Breguet. Friends in their time, legendary watchmakers always."

 
View Watch Gallery
Image 1 Image 2Image 2Image 2Image 2
View More
JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

View Watch Gallery
Image 1

Image 2
Image 2
Image 2
Image 2
Image 2
 
View More
JULY 03 2026    |    Novelties

PULSE GMT Frosted Guilloche Gold: A Masterclass in Modern Mechanical Craftsmanship

Chronoswiss has officially introduced the Pulse GMT Frosted Guilloche Gold, a striking new expression of modern travel time created in its Atelier Lucerne. Housed in a beautifully sculpted 41mm 18ct (5N) gold case, this timepiece seamlessly brings precious materials into the bold, architectural world of the Pulse design family. Redefining the brand’s classic codes with a sharper, sportier attitude, the watch features Chronoswiss’s iconic onion crown, a partially knurled coin-edge bezel, and an exclusive new integrated black rubber strap. This exclusive, modern masterpiece is strictly limited to just 50 pieces worldwide.

At the heart of this timepiece is an innovative, three-dimensional dial that showcases a revolutionary take on a traditional decorative art. For the first time, a hand-guilloché brass surface is refined using a highly precise sandblasting process that directs ultra-fine synthetic corundum particles onto the dial. The result is a shimmering, frosted finish that transforms the geometric guilloché pattern into a crystalline landscape of light and depth. This contemporary backdrop is beautifully contrasted by polished, blue PVD-coated appliques, blued steel screws, and polished, blued steel hands in the brand's signature "Pyramid" shape.

Powering the watch is the Chronoswiss Manufacture Caliber C.6002, an automatic movement developed in partnership with La Joux-Perret that offers a 55-hour power reserve. Designed specifically for global travelers, the movement features a dedicated dual-time-zone module; home time is tracked on a 12-hour disc at 3 o'clock, a second time zone is displayed via a 24-hour GMT disc at 9 o'clock, and central hands sweep the dial to indicate minutes and seconds. The exquisite inner workings of the caliber are visible through a sapphire crystal case back, revealing a skeletonized tungsten rotor, polished escape wheels, and a ruthenium-plated bridge finished with a classic Geneva cut.

The solid 26-piece gold case, weighing 48 grams, balances satin-finished and sandblasted textures with a partly polished bezel, offering 5 bar (50 meters) of water resistance. Secured to the wrist by a black integrated rubber strap and a matching black DLC-coated stainless steel and 5N gold buckle, the watch represents the ultimate expression of the brand’s "Modern Mechanical" philosophy. By contrasting traditional luxury with high-functioning, contemporary materials, the Pulse GMT Frosted Guilloche Gold is engineered as a sophisticated mechanical companion for an ever-moving world.

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4  Image 5     
View More
MARCH 25 2026    |    Novelties

SÄNTIS BY STREHLER - The world on your wrist

Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

View Watch Gallery  
  Image 1 Image 3  Image 4  Image 5    
View More
JULY 04 2025    |    Novelties

Moritz Grossmann GMT Guilloche Limited Edition Dual Time Zone Watch with Hand-Guilloché Dial

The Moritz Grossmann GMT Guilloche is a celebration of global exploration and fine German watchmaking. Inspired by the colors of nature and the rhythm of travel, this dual time zone watch is available in two striking dial variants: matte green, evoking serene meadows and hidden coves, and vibrant orange, reminiscent of the glow of a setting sun.

Dual Time Functionality

Designed for the modern traveler, the GMT Guilloche features a 24-hour time zone ring encircling the dial. A distinctive arrow-shaped hand tracks a second time zone, offering intuitive day-night orientation. Local time is displayed via central hour and minute hands, with a small seconds subdial at 6 o’clock. A dedicated crown at 10 o’clock allows seamless adjustment of the second time zone without affecting the main time.

Masterful Craftsmanship

Each dial is hand-engraved using the traditional guilloché technique, creating intricate geometric patterns that shimmer with light. The green dial is paired with blued steel hands, while the orange dial features polished steel hands—both handcrafted in Glashütte.

Engineered for Precision

Inside the watch beats the calibre 100.8, a manually wound movement crafted in-house and regulated in five positions. It features 253 components, 26 jewels, and signature Grossmann innovations including the 2/3 plate with raised gold chatons, cantilevered balance cock with micrometer screw, and a separately removable winding mechanism. The second time zone mechanism is seamlessly integrated on the dial side, ensuring precision and harmony.

Limited Edition

Encased in stainless steel and fitted with a hand-stitched black alligator leather strap, each GMT Guilloche model is strictly limited to 8 pieces worldwide, making it a rare collector’s item.

Discover the Art of Glashütte

Moritz Grossmann continues to honor its founder’s legacy by blending traditional craftsmanship with modern innovation. The GMT Guilloche is a wearable work of art—an invitation to wear the world on your wrist.

 

View Watch Gallery
Image 1 Image 2Image 3 Image 4
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.