The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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Chronoswiss is proud to announce the launch of the Neo Digiteur Chronos, an extraordinary evolution of one of the brand’s most unconventional creations. Inspired by the original handless Digiteur introduced in the early 2000s by founder Gerd-Rüdiger Lang, this edition transforms a radical mechanical rebellion into a sculpted gold masterpiece. Housed in a tailored 48mm x 30mm rectangular case made from solid 5N gold (65g) and completely hand-engraved at the Atelier Lucerne, the watch depicts Chronos—the ancient Greek god of time—holding a mythological hourglass.

Rather than utilizing a traditional dial, the watch seamlessly integrates three precise apertures into the sculpted gold scene. The passage of time is visually poetized: the jumping hour appears in Chronos’ scythe at 12 o'clock, the sweeping minute disc flows through the upper chamber of the hourglass, and the continuous seconds rotate below in the lower chamber. Encircling the entire case and printed inside the black nubuck strap is a classic Greek meander pattern, an ancient symbol representing eternity and the infinite flow of time

At the heart of this handless digital regulator is the hand-wound Chronoswiss Caliber C.85757, equipped with an in-house developed jumping hour module. Visible through the rectangular sapphire crystal caseback, the movement operates at 3 Hz with a 48-hour power reserve and features exquisite rhodium plating, radial Côte de Genève, and hand-guilloché wheel bridges executed in Lucerne. Completed with a 5N gold pin buckle (4g), every technical detail underscores the brand's commitment to expressive high horology.

Strictly limited to only 33 pieces worldwide, each Neo Digiteur Chronos requires weeks of painstaking hand engraving, ensuring no two pieces are ever completely identical. As a rare fusion of ancient mythology, traditional hand craftsmanship, and avant-garde watchmaking, this collector’s creation represents a mechanical myth carved in gold. The Neo Digiteur Chronos is now available for inquiry through authorized Chronoswiss retailers and official channels.

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