Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.

Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.

Matt and refined with vintage style: Instrument de Vitesse presents the purest expression of a chronograph, with no sub-counters. The collection sets the tone with its Indianapolis blue and Silverstone grey dials. Its finely printed tachymeter scale is dedicated to speed and is as functional as a dashboard instrument.

Things are not always what they seem. At first glance, Instrument de Vitesse could be a highly refined three-hand watch. Only its discreet tachymeter scale, printed on the edge of the dial, and its name point us in the right direction: this is a chronograph designed for short bursts, an instrument for measuring average speed over a maximum period of 60 seconds. The purpose of the button on the crown thus becomes clear: a single push-piece that triggers the slender direct-drive central seconds hand.

According to the traditional Chinese calendar, 2025 is the Year of the Wooden Snake and will be ruled by the words perspicacity, intelligence and prudence. In its honour, Arnold & Son is creating Perpetual Moon 41.5 “Year of the Snake”: a series of eight timepieces in red gold. Combining a manufacture calibre with a large astronomical moon – one of its specialities – with an aventurine glass dial base – one of its signatures – and a wealth of delicately worked artistic crafts – one of its recurring themes – Arnold & Son presents a masterful interpretation of the Year of the Snake.

The Year of the Wooden Snake starts on 29 January 2025. Under this element, the reptile foretells transformation and a need for self-improvement, combined with energy and introspection. It is a year of negotiations, shrouded in mystery and secrecy. Arnold & Son is celebrating the Chinese zodiac calendar with Perpetual Moon 41.5 “Year of the Snake”.

Biel/Bienne, Switzerland, 26 June 2024: Following the inaugural redesigned One Week First Edition that made its debut in 2023, Armin Strom unveils a new version of the successor to its first-ever manufacture movement with the One Week Manufacture Edition. The highly architectural openworked movement, housed in a sleek and sporty steel case with an integrated bracelet, is now presented in a range of grey and anthracite hues. Limited to 100 pieces, the One Week Manufacture Edition foregoes colour to bring out the beauty of its uniquely constructed manual calibre.

15 years ago, independent watchmaking brand Armin Strom took a major leap that would forever change its trajectory. Realising that the path to true independence lies in mastering every step of the process, it established its very own manufacture in Biel. A year later, the first timepiece produced by its vertically integrated manufacture was unveiled: the One Week. Entirely developed and manufactured in-house and designed with symmetrical harmony in mind, it stood out thanks to its unique movement architecture featuring two barrels that together provide a seven-day power reserve. This milestone marked the beginning of many new calibres and innovations by the Armin Strom manufacture, showcasing their dedication to the science of movement and garnering the admiration and respect of even the most discerning and seasoned collectors.

The new One Week Manufacture Edition completely reimagines this milestone calibre in line with the brand’s recent bolder, more three-dimensional approach to calibre design, all in a sleek and serene execution that further highlights its ingenuity and uniqueness. The mainplate, bridges and parts, visible on the dial thanks to the openworked movement design, are anthracite PVD coated for a striking look.

As Armin Strom founder Serge Michel notes: “Collectors who missed the opportunity to get a first edition of the redesigned One Week will now have another chance. The Manufacture Edition of the new One Week will be limited to 100 pieces.”

Sporty yet classy, this model exudes calmness and serenity with its anthracite tones and the symmetrical harmony of its in-house movement.

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.