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The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.
“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.
The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.
At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.
| Calibre: | Zenith Elite GG‑005P automatic |
|---|---|
| Components: | 158 |
| Oscillating mass | Redesigned with enhanced finishing |
| Frequency: | 4 Hz |
| Power Reserve: | 50 hours |
| Case: | Cushion with refined gadroon Rose gold 4N (Marrone) / White gold (Grafite) Polished and satin‑finished surfaces |
|---|---|
| Dimensions: | 38 mm diameter × 8.15 mm height |
| Dial: | Grained with smoked (fumé) gradient |
| Hands: | Solid gold, Polished, rounded profile with arrow tip |
| Crystal: | Flat sapphire crystal |
| Indexes: | Applied solid gold |
| Water Resistance: | 30m |
| Strap: | Calfskin leather in brown (Marrone) / grey (Grafite) lug width 20–18mm Gold pin buckle matching case material |
