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Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

JUNE 25 2025    |    Novelties

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Gravity Equal Force Ultimate Sapphire Blue

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator
Movement Calibre: ASB19, automatic with micro rotor
Jewels: 28
Components: 202
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Decoration:
- Bridges: bevelled and straight-grained by hand
- Mainplate: glacial blue PVD with “grain d’orge” guilloché by Kari Voutilainen
- Screws: black-polished
- Additional: perlage, Geneva stripes, circular brushing
Dial Grey-toned off-centre sapphire dial with subdial
Case Material: stainless steel
Diameter: 41 mm
Height: 12.65 mm
Lug-to-Lug: 48.09 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 3 ATM
Strap Material: blue nubuck leather
Stitching: ice blue
Buckle: stainless steel folding clasp
Reference ST24-GEF.BLU
Limited Edition 25 pieces per year

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JUNE 25 2024    |    Novelties

Back in sleek anthracite: Armin Strom unveils the One Week Manufacture Edition

Biel/Bienne, Switzerland, 26 June 2024: Following the inaugural redesigned One Week First Edition that made its debut in 2023, Armin Strom unveils a new version of the successor to its first-ever manufacture movement with the One Week Manufacture Edition. The highly architectural openworked movement, housed in a sleek and sporty steel case with an integrated bracelet, is now presented in a range of grey and anthracite hues. Limited to 100 pieces, the One Week Manufacture Edition foregoes colour to bring out the beauty of its uniquely constructed manual calibre.

15 years ago, independent watchmaking brand Armin Strom took a major leap that would forever change its trajectory. Realising that the path to true independence lies in mastering every step of the process, it established its very own manufacture in Biel. A year later, the first timepiece produced by its vertically integrated manufacture was unveiled: the One Week. Entirely developed and manufactured in-house and designed with symmetrical harmony in mind, it stood out thanks to its unique movement architecture featuring two barrels that together provide a seven-day power reserve. This milestone marked the beginning of many new calibres and innovations by the Armin Strom manufacture, showcasing their dedication to the science of movement and garnering the admiration and respect of even the most discerning and seasoned collectors.

The new One Week Manufacture Edition completely reimagines this milestone calibre in line with the brand’s recent bolder, more three-dimensional approach to calibre design, all in a sleek and serene execution that further highlights its ingenuity and uniqueness. The mainplate, bridges and parts, visible on the dial thanks to the openworked movement design, are anthracite PVD coated for a striking look.

As Armin Strom founder Serge Michel notes: “Collectors who missed the opportunity to get a first edition of the redesigned One Week will now have another chance. The Manufacture Edition of the new One Week will be limited to 100 pieces.”

Sporty yet classy, this model exudes calmness and serenity with its anthracite tones and the symmetrical harmony of its in-house movement.

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MARCH 25 2026    |    Novelties

SÄNTIS BY STREHLER - The world on your wrist

Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

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MAY 16 2025    |    Novelties

Chronoswiss presents the ReSec Snake: A Venomous Twist on Modern Mechanical

Known for bold evolutions of mechanical wristwatches and daring designs, Chronoswiss unveils its latest creature: the ReSec Snake. Slithering between heritage and rebellion, this timepiece is a hypnotic blend of color, contrast, and kinetic energy — proof that modern mechanical watchmaking still has a few fangs to bear.

The Snake’s Bite

The ReSec Snake coils into view within a 42mm titanium case, coated with a mesmerizing color-changing PVD-coating that shifts from emerald green to turquoise, depending on the light. It’s not just a case — it’s iridescent armor, capturing the reptilian allure of a serpent in motion. Paired with a contrasting white rubber strap, the Snake wraps around the wrist with smooth, tactile elegance.

But the true venom lies beneath the sapphire crystal. A green CVD-coated dial, hand-guillochéd in the Lucerne Atelier, pulses with depth and hypnotic texture. It’s a dial that doesn’t just tell time — it seduces it.

Take a closer look, and the architecture reveals itself: the iconic 3D regulator layout of the ReSec series slithers across the dial, framed by green hour and minute rings and a retrograde second display, like the flick of a serpent’s tongue. Underneath, the exposed gear train glimmers in contrasting tones — a mechanical exoskeleton that moves with silent precision.

Fangs Beneath the Surface

Powering this cold-blooded beauty is the Chronoswiss Manufacture Caliber C.6005, featuring a 55-hour power reserve, ruthenium-plated finishing, and a radial Côtes de Genève motif. It’s mechanical watchmaking at its sharpest: sleek, silent, and engineered to strike.

Limited. Lethal.

Only 100 pieces of the ReSec Snake will ever exist — a rare breed for collectors with a taste for the untamed. The ReSec Snake is a statement: of daring, of detail, and of defiance — proving once again that at Chronoswiss, we don’t follow rules. We shed them.
 

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JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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