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Armin Strom Unveils the Gravity Equal Force Ultimate Sapphire Rose Gold — A Masterpiece of Mechanics and Elegance

JUNE 18 2025    |    Novelties

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator
Movement Calibre: ASB19, automatic with micro rotor
Jewels: 28
Components: 202
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Decoration:
- Bridges: bevelled and straight-grained by hand
- Mainplate: brown PVD with “grain d’orge” guilloché by Kari Voutilainen
- Screws: black-polished
- Additional: perlage, Geneva stripes, circular brushing
Dial Brown-toned off-centre sapphire dial with subdial
Case Material: 18K Rose Gold
Diameter: 41 mm
Height: 12.65 mm
Lug-to-Lug: 48.09 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 3 ATM
Strap Material: Brown nubuck leather
Stitching: Beige
Buckle: 18K Rose Gold pin buckle
Reference RG24-GEF.SA
Limited Edition 25 pieces per year

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JUNE 16 2025    |    Novelties

Traditional craftsmanship with modern appeal - Moritz Grossmann TREMBLAGE Green

Moritz Grossmann proudly unveils the TREMBLAGE Green, a limited edition timepiece that redefines elegance through heritage craftsmanship and a bold new aesthetic. Available in rose gold and white gold, with only 8 pieces of each, this extraordinary watch is a tribute to the art of traditional engraving and the timeless beauty of horological design.

At the heart of the TREMBLAGE Green lies a dial crafted from German silver, meticulously hand-engraved using the rare tremblage technique. This centuries-old method creates a fine, matte texture that diffuses light with a soft, meditative glow. The dial is finished in a deep, complex green—symbolizing renewal, harmony, and depth—making it a standout piece that remains understated and refined.

Encased in a 41 mm case of 750/000 rose or white gold, the watch is powered by the in-house calibre 100.1, a hand-wound movement visible through a sapphire crystal case back. Every component is hand-finished, from the Glashütte ribbing and polished bevels to the engraved balance cock. The watch features hours, minutes, and a small seconds display with a stop-second function, all operated via a gold crown and lateral pusher.

Completing the look is a hand-stitched dark brown alligator leather strap, offering both comfort and sophistication. The TREMBLAGE Green is not just a timepiece—it is a celebration of “Schönstes deutsches Handwerk” (the finest German craftsmanship), brought to life with modern sensibility and timeless appeal.

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SEPTEMBER 19 2025    |    Novelties

Armin Strom Unveils the Tribute 1 Green: A Celebration of Nature’s Elegance

Armin Strom introduces the Tribute 1 Green, a refined dress watch that pays homage to the timeless beauty of nature. Limited to just 50 pieces, this new release brings forest-inspired tones to the brand’s most elegant collection, combining artisanal craftsmanship with modern mechanical innovation.

A Forest-Inspired Masterpiece

The Tribute 1 Green features a striking off-centre dial in forest green, adorned with a hand-engraved grain d’orge guilloché pattern and crisp white Roman numerals. A frosted subdial adds depth and texture, while the green Alcantara leather strap with off-white stitching completes the composition with understated sophistication. The openworked motor barrel, secured by a polished finger bridge in stainless steel, echoes the case design and showcases Armin Strom’s signature fusion of symmetry and mechanical artistry. The 38 mm stainless steel case, with anti-reflective sapphire crystals front and back, ensures optimal clarity and elegance.

Exceptional Performance

At the heart of the Tribute 1 Green is the manual-winding Manufacture Caliber AMW21, offering an impressive 100-hour power reserve. This is made possible by the brand’s patented equal force barrel, designed for efficiency and compactness. Operating at 25,200 vibrations per hour (3.5 Hz), the movement reflects Armin Strom’s technical mastery, with 97% of components produced in-house.

Haute Horlogerie, Hand-Finished

Every Tribute 1 Green is a testament to traditional watchmaking. The case features brushed and polished surfaces, finished entirely by hand. Inside, the movement is decorated with Geneva stripes, circular graining, and a mirror-polished finger bridge, all executed by Armin Strom’s skilled artisans.

True to the brand’s commitment to excellence, each watch is assembled twice—once for mechanical precision and again after decoration—to ensure the highest standards of performance and aesthetics.  

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JULY 18 2025    |    Novelties

Chromatic Precision: Armin Strom Orbit in Lime & Ice

Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

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JULY 02 2025    |    Novelties

Greubel Forsey Unveils the Final Balancier Contemporain in Stainless Steel - A Defining Final Edition

Greubel Forsey presents the final edition of the Balancier Contemporain, marking the definitive conclusion of this iconic calibre. This timepiece is housed in a 39.6mm stainless steel case – a material that has only been used twice before in the history of the Atelier. Limited to just 33 timepieces, this edition will be built and delivered exclusively in 2025. Once complete, the Balancier Contemporain calibre will be permanently retired and will never be made again.

More than a final edition, this stainless steel interpretation is a statement of purpose – it is the rarest and most exclusive case material in the Atelier’s repertoire. Its presence here is deliberate: to honour the legacy of the Balancier Contemporain with purity, restraint, and resolve.

Compact, Yet Monumental

When it was introduced, the Balancier Contemporain redefined expectations – delivering the full Greubel Forsey experience in just 39.6mm. This final edition preserves that feat of engineering and design. Under its high-domed sapphire crystal, the gold dial reveals a rich interplay of levels, textures, and finishes. A sunburst blue hour-ring frames the composition, while a deep blue minute-circle and sectorial indications for the small seconds and power reserve create both contrast and clarity. A large visual opening draws the eye to the in-house 12.6mm balance wheel, suspended above a flat, black-polished gold plate that provides visual depth and dramatic reflection.

The movement is composed of 256 parts, each hand-finished to the highest standard. The bridges are in nickel silver, frosted and spotted by hand, with perfectly polished bevels and countersinks, straight-grained flanks, and a subtle blue treatment unique to this edition. The balance wheel bridge is flat black polished steel – one of the most demanding finishes in haute horlogerie – with hand-polished bevels that reflect light beautifully. The balance wheel itself is mounted above a flat black-polished gold plate, a surface so refined it becomes both technical and architectural.

On the movement side, a black-polished gold plate is engraved in relief with the fundamental values of Greubel Forsey – invisible to the wearer, yet finished with the same uncompromising care. Olive-domed jewels are set in gold chatons, with hand-polished countersinks that catch the light at just the right angle. Every component, visible or not, is treated with the same reverence – as if each part could stand on its own as a miniature work of art.

A Closing Statement – and a New Beginning

This is the last timepiece to carry the Balancier Contemporain calibre – but it is also the first to signal a new direction. With this final edition, Greubel Forsey opens a new chapter focused on small-diameter timepieces. Over the coming years, this creative momentum will continue to build, exploring new dimensions of mechanical expression, proportion, and elegance – all without compromise.

The Balancier Contemporain in stainless steel is a definitive conclusion – and a confident beginning.
 

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