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Armin Strom Unveils the Gravity Equal Force Ultimate Sapphire Rose Gold — A Masterpiece of Mechanics and Elegance

JUNE 18 2025    |    Novelties

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator
Movement Calibre: ASB19, automatic with micro rotor
Jewels: 28
Components: 202
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Decoration:
- Bridges: bevelled and straight-grained by hand
- Mainplate: brown PVD with “grain d’orge” guilloché by Kari Voutilainen
- Screws: black-polished
- Additional: perlage, Geneva stripes, circular brushing
Dial Brown-toned off-centre sapphire dial with subdial
Case Material: 18K Rose Gold
Diameter: 41 mm
Height: 12.65 mm
Lug-to-Lug: 48.09 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 3 ATM
Strap Material: Brown nubuck leather
Stitching: Beige
Buckle: 18K Rose Gold pin buckle
Reference RG24-GEF.SA
Limited Edition 25 pieces per year

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JUNE 16 2025    |    Novelties

Traditional craftsmanship with modern appeal - Moritz Grossmann TREMBLAGE Green

Moritz Grossmann proudly unveils the TREMBLAGE Green, a limited edition timepiece that redefines elegance through heritage craftsmanship and a bold new aesthetic. Available in rose gold and white gold, with only 8 pieces of each, this extraordinary watch is a tribute to the art of traditional engraving and the timeless beauty of horological design.

At the heart of the TREMBLAGE Green lies a dial crafted from German silver, meticulously hand-engraved using the rare tremblage technique. This centuries-old method creates a fine, matte texture that diffuses light with a soft, meditative glow. The dial is finished in a deep, complex green—symbolizing renewal, harmony, and depth—making it a standout piece that remains understated and refined.

Encased in a 41 mm case of 750/000 rose or white gold, the watch is powered by the in-house calibre 100.1, a hand-wound movement visible through a sapphire crystal case back. Every component is hand-finished, from the Glashütte ribbing and polished bevels to the engraved balance cock. The watch features hours, minutes, and a small seconds display with a stop-second function, all operated via a gold crown and lateral pusher.

Completing the look is a hand-stitched dark brown alligator leather strap, offering both comfort and sophistication. The TREMBLAGE Green is not just a timepiece—it is a celebration of “Schönstes deutsches Handwerk” (the finest German craftsmanship), brought to life with modern sensibility and timeless appeal.

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AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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OCTOBER 17 2025    |    Novelties

Armin Strom Unveils Mirrored Force Resonance Zeitgeist 1665 – A Tribute to Horological History

Armin Strom unveils the Mirrored Force Resonance Zeitgeist 1665, a creative interpretation of what a Resonance wristwatch might have looked like centuries ago. This timepiece combines historical horology with modern innovation, celebrating the brand’s milestone achievement of stable and resilient Resonance.

The Zeitgeist features a stainless steel case measuring 43 mm in diameter, paired with an 18K white gold dial in an off-center design. Inside beats the Armin Strom Manufacture Caliber ARF21_ZG, a manual-winding movement with twin-seconds and flyback functionality, offering an impressive 80-hour power reserve. Limited to just 25 pieces worldwide, this exceptional creation pays tribute to the centuries-long pursuit of chronometric consistency, a challenge first explored by Christiaan Huygens in 1665. Armin Strom solved the Resonance Fragility Problem in 2016, making this phenomenon practical for wristwatches.

 

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JANUARY 19 2026    |    Novelties

DANIEL ROTH Unveils the Extra Plat Rose Gold Skeleton

A contemporary expression of classical proportion, revealing the architecture of high watchmaking

DANIEL ROTH presents the Extra Plat Rose Gold Skeleton, a new interpretation of one of the Maison’s most emblematic creations. Remaining faithful to the proportions and restrained elegance of the Extra Plat, this latest iteration introduces skeletonisation for the first time in the brand’s modern revival, allowing the inner architecture of the watch to take centre stage.

Conceived in the spirit of La Montre Objet d’Art, the Extra Plat Rose Gold Skeleton preserves the calm geometry of the double‑ellipse case while offering a transparent view into the movement, transforming technical construction into a visual and artistic experience.


The Extra Plat: A signature revisited
Simplicity, when executed with absolute precision, has long been central to the identity of DANIEL ROTH. During the early years of his independent career, Mr. Roth considered the Extra Plat a complication in its own right, favouring it for the technical discipline required to achieve true thinness and perfect proportion.

Defined by its double‑ellipse case and balanced architecture, the Extra Plat became a cornerstone of the Maison’s aesthetic vocabulary in the early 1990s. While Daniel Roth produced skeletonised versions of select complications during that period, the Extra Plat itself was never skeletonised. This new creation therefore marks a respectful yet meaningful evolution, expanding the expressive range of the Extra Plat while remaining faithful to its original spirit.


The DR002SR calibre: a skeletonised rose gold heart
At the centre of the Extra Plat Rose Gold Skeleton is the new manually wound calibre DR002SR, developed and manufactured entirely at La Fabrique du Temps Louis Vuitton under the supervision of master watchmakers Michel Navas and Enrico Barbasini.

Based on the DR002, the DR002SR has been re‑engineered from the ground up specifically for skeletonisation. The bridges and plates have been reshaped to maximise openness and visual clarity, while preserving structural rigidity and chronometric performance. Crafted in solid 18k 5N rose gold, the movement mirrors the warmth of the case and provides an ideal canvas for traditional hand finishing.


Transparency in motion
Skeletonisation is an exercise in reduction and balance. With the DR002SR, DANIEL ROTH brings this principle to its highest expression. The calibre reveals a wealth of hand‑executed details, including numerous hand‑polished internal angles, black‑polished steel components, and meticulously bevelled bridges—finishes that can only be achieved by skilled artisans and never by machine.

Despite its openworked construction, the DR002SR retains a power reserve of 65 hours and a frequency of 4 Hz, underscoring the Maison’s commitment to both technical integrity and timeless aesthetics.


Slim proportions, uncompromised structure
Housed in a 38.6 × 35.5 mm double‑ellipse case crafted in 18k rose gold, the Extra Plat Rose Gold Skeleton measures just 6.9 mm in thickness. This exceptional slenderness ensures that the watch remains true to the Extra Plat philosophy of discreet elegance and effortless wearability.

Produced in extremely limited numbers each year, the Extra Plat Rose Gold Skeleton is intended for collectors who value traditional high watchmaking expressed with clarity, restraint, and depth.

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OCTOBER 07 2025    |    Novelties

A Week in Blue: The One Week Manufacture Edition Blue

Armin Strom unveils the One Week Manufacture Edition Blue, a bold evolution of its foundational calibre, now reimagined in a striking deep blue. Limited to just 100 pieces, this timepiece reflects the brand’s dedication to mechanical artistry and uncompromising craftsmanship.

A Sculptural Expression of Precision
Encased in a 41 mm stainless steel case and paired with an integrated steel bracelet, the watch features a fully openworked architecture. The traditional dial is replaced by a blue PVD-coated mainplate, creating a vivid stage for the movement’s choreography. Every component is arranged in perfect symmetry, emphasizing depth, contrast, and clarity.

Engineered for Endurance
At its core is the manual-winding Calibre ARM21, developed and assembled entirely in-house. With dual barrels in series, it delivers a full seven-day power reserve and operates at 3.5 Hz for enhanced stability. A standout feature is the three-dimensional power reserve indicator, driven by a conical gear and polished cone — a nod to traditional pocket watches.

Each movement is hand-finished to haute horlogerie standards, with Geneva stripes, polished bevels, and chamfered edges. Every piece is assembled twice, ensuring flawless performance and visual harmony.

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