Armin Strom Unveils the Gravity Equal Force Ultimate Sapphire Rose Gold — A Masterpiece of Mechanics and Elegance

JUNE 18 2025 | Novelties

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

View Watch Gallery

Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Technical Specifications

Functions	Hours, minutes, seconds, power reserve indicator
Movement	Calibre: ASB19, automatic with micro rotor Jewels: 28 Components: 202 Power reserve: 72 hours (Geneva stop-work) Frequency: 3.5 Hz / 25,200 vph Decoration: - Bridges: bevelled and straight-grained by hand - Mainplate: brown PVD with “grain d’orge” guilloché by Kari Voutilainen - Screws: black-polished - Additional: perlage, Geneva stripes, circular brushing
Dial	Brown-toned off-centre sapphire dial with subdial
Case	Material: 18K Rose Gold Diameter: 41 mm Height: 12.65 mm Lug-to-Lug: 48.09 mm Crystal: Sapphire crystal and case back with anti-reflective treatment Water-resistance: 3 ATM
Strap	Material: Brown nubuck leather Stitching: Beige Buckle: 18K Rose Gold pin buckle
Reference	RG24-GEF.SA
Limited Edition	25 pieces per year

SEPTEMBER 19 2025 | Novelties

Armin Strom Unveils the Tribute 1 Green: A Celebration of Nature’s Elegance

Armin Strom introduces the Tribute 1 Green, a refined dress watch that pays homage to the timeless beauty of nature. Limited to just 50 pieces, this new release brings forest-inspired tones to the brand’s most elegant collection, combining artisanal craftsmanship with modern mechanical innovation.

A Forest-Inspired Masterpiece

The Tribute 1 Green features a striking off-centre dial in forest green, adorned with a hand-engraved grain d’orge guilloché pattern and crisp white Roman numerals. A frosted subdial adds depth and texture, while the green Alcantara leather strap with off-white stitching completes the composition with understated sophistication. The openworked motor barrel, secured by a polished finger bridge in stainless steel, echoes the case design and showcases Armin Strom’s signature fusion of symmetry and mechanical artistry. The 38 mm stainless steel case, with anti-reflective sapphire crystals front and back, ensures optimal clarity and elegance.

Exceptional Performance

At the heart of the Tribute 1 Green is the manual-winding Manufacture Caliber AMW21, offering an impressive 100-hour power reserve. This is made possible by the brand’s patented equal force barrel, designed for efficiency and compactness. Operating at 25,200 vibrations per hour (3.5 Hz), the movement reflects Armin Strom’s technical mastery, with 97% of components produced in-house.

Haute Horlogerie, Hand-Finished

Every Tribute 1 Green is a testament to traditional watchmaking. The case features brushed and polished surfaces, finished entirely by hand. Inside, the movement is decorated with Geneva stripes, circular graining, and a mirror-polished finger bridge, all executed by Armin Strom’s skilled artisans.

True to the brand’s commitment to excellence, each watch is assembled twice—once for mechanical precision and again after decoration—to ensure the highest standards of performance and aesthetics.

View Watch Gallery

View More

NOVEMBER 19 2025 | Novelties

gérald genta Introduces Gentissima Oursin 41 with Meteorite Dials

gérald genta continues its legacy of audacious elegance with the launch of two new references in the Gentissima Oursin collection: Blue Meteorite and Green Meteorite. These timepieces mark a bold evolution of the iconic design first imagined by Mr. Gérald Genta in 1994, inspired by the delicate yet resilient form of the sea urchin.

A Design Born from Nature and the Cosmos
The Gentissima Oursin 41 features a 41mm sandblasted Grade 5 titanium case, meticulously set with 234 white gold beads, echoing the organic geometry of the sea urchin. At its heart lies a dial carved from a fragment of meteorite—a material born from the stars—making each watch a unique, one-of-one creation. The natural crystalline structure of meteorite ensures that no two dials are alike, offering collectors a truly rare expression of artistry.

Sporty-Chic Meets Haute Horlogerie
Combining rubber straps and titanium architecture with luxurious gold accents, the Gentissima Oursin 41 is designed for everyday wearability without compromising sophistication. A curved sapphire crystal, faceted with a subtle octagonal profile, protects the dial and enhances its dynamic character. Gold hands filled with Super-LumiNova featuring a pink hue—a tribute to Mr. Genta’s favorite color—ensure legibility and elegance.

Mechanical Excellence
Inside beats the Zenith Elite GG-005 automatic movement, boasting a 50-hour power reserve, 4 Hz frequency, and an 18K yellow gold oscillating mass, visible through a sapphire caseback. With 50m water resistance and a comfortable rubber strap, this timepiece is as practical as it is artistic.

View Watch Gallery

View More

JANUARY 21 2025 | Novelties

GREUBEL FORSEY UNVEILS HAND MADE 2: THE ULTIMATE EXPRESSION OF TRUE HAND WATCHMAKING

Hand Made 2 embodies the ultimate pursuit of hand watchmaking. Every component, whether visible or hidden, is created, finished, and assembled by hand with unprecedented rigor. Over 5,000 hours are required to complete the 270 components of this four handed 40.9mm timepiece, 96% of which are entirely handmade. Only two to three such timepieces can be crafted each year, our commitment to the highest level of craftsmanship.

View More

OCTOBER 17 2024 | Novelties

Nebula 40 Steel, Golden & Black Editions - A star with seven bridges

A harmoniously arranged skeletonised calibre with an evolved and subtle watchmaking style. Arnold & Son has reworked its Nebula collection, giving it a more striking case with a universal diameter of 40 mm while retaining its remarkably finished movement and unique abundance of watchmaking tradition. Two versions – one with a rhodium-plated and black calibre, the other with golden accents – ensure that the Nebula 40 Steel shines bright. The aesthetics of the Nebula collection are unlike any other skeleton: its structure conveys watchmaking spirit, its style expresses unique elegance, and the overall effect is one of outstanding finesse.

The case of the Nebula collection has been redesigned, modernised and refined. With streamlined lugs, a softly rounded bezel, a more vertical case middle and a diameter of 40 mm in harmony with its thickness of just 9.10 mm, this steel case opens a new chapter for the collection. Featuring the A&S5201 skeletonised calibre offering an ultra-graphic layout, Nebula retains its identity as a watch whose movement fascinates, captivates and draws the eye into its depths.

View More

NOVEMBER 19 2025 | Novelties

DANIEL ROTH Unveils Tourbillon Platinum: A Masterpiece of Horological Revival

DANIEL ROTH proudly presents the Tourbillon Platinum, a timepiece that pays homage to the brand’s rich heritage and its founder’s enduring passion for the tourbillon complication. This exceptional creation is inspired by the 1988 reference C187 and reinterprets it with modern refinement, artisanal craftsmanship, and a noble platinum case.

The signature double-ellipse case, now crafted in platinum, measures 38.6 x 35.5 mm and is just 9.2 mm thick. It houses a hand-guilloché dial made of solid white gold, finished in anthracite and accented with a sterling silver chapter ring. The dial’s linear guilloché pattern is executed by a single Maître Guillocheur over three days, reflecting the brand’s commitment to traditional métiers d’art.

Inside beats the DR001 calibre, a manually wound movement developed by Michel Navas and Enrico Barbasini at La Fabrique du Temps Louis Vuitton. Comprising 206 components, it offers an 80-hour power reserve and operates at 3Hz. The movement is entirely hand-finished, including hidden components, and features a triple-arm seconds hand—a nod to Daniel Roth’s original design language.

The Tourbillon Platinum is the third model in the brand’s rebirth, following the Tourbillon Souscription and the rose gold edition. It offers a more contemporary aesthetic while remaining faithful to the brand’s DNA of mechanical excellence and elegant restraint.

View Watch Gallery

View More

MAY 22 2024 | Novelties

Chronoswiss Unveils Three Spectacular Additions to the ReSec Manufacture Family

From the heart of Lucerne, the esteemed watchmakers at Chronoswiss are thrilled to announce the launch of three extraordinary timepieces that are set to revolutionize the luxury watchmaking landscape: The ReSec Helium Manufacture, ReSec Vertical Red Manufacture, and ReSec Obsidian Manufacture. These aren't just watches; they are marvels of engineering and design, crafted to push the very limits of horological artistry – all powered by the new Chronoswiss Manufacture Movement C.6005.

View More

JUNE 25 2025 | Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.