Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

From the heart of Lucerne, the esteemed watchmakers at Chronoswiss are thrilled to announce the launch of three extraordinary timepieces that are set to revolutionize the luxury watchmaking landscape: The ReSec Helium Manufacture, ReSec Vertical Red Manufacture, and ReSec Obsidian Manufacture. These aren't just watches; they are marvels of engineering and design, crafted to push the very limits of horological artistry – all powered by the new Chronoswiss Manufacture Movement C.6005.

Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.

Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen. 

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.

Chronoswiss is proud to announce a groundbreaking partnership with the ERT Formula E Team, marking a union that champions innovation, sustainability, and the avant-garde spirit of electric motorsports. As a brand synonymous with "Modern Mechanical" timepieces, Chronoswiss sees this collaboration as a natural synergy between two pioneers in their respective fields.
Oliver Ebstein, CEO and Owner of Chronoswiss, expressed excitement about the collaboration. "Joining forces with the ERT Formula E Team is a thrilling new chapter for us. It reinforces our dedication to forward-thinking luxury and aligns with our commitment to sustainable progress. ERT’s trailblazing efforts in Formula E resonate with our own quest for excellence and innovation in watchmaking."
The partnership will integrate Chronoswiss branding into the adrenaline filled world of ERT. From the race cars' sleek mirrors and nose cone to the driver’s gloves, our emblem will feature prominently, ensuring visibility that befits the stature of our craftsmanship.