Armin Strom Gravity Equal Force Ultimate Sapphire Blue

Matt and refined with vintage style: Instrument de Vitesse presents the purest expression of a chronograph, with no sub-counters. The collection sets the tone with its Indianapolis blue and Silverstone grey dials. Its finely printed tachymeter scale is dedicated to speed and is as functional as a dashboard instrument.

Things are not always what they seem. At first glance, Instrument de Vitesse could be a highly refined three-hand watch. Only its discreet tachymeter scale, printed on the edge of the dial, and its name point us in the right direction: this is a chronograph designed for short bursts, an instrument for measuring average speed over a maximum period of 60 seconds. The purpose of the button on the crown thus becomes clear: a single push-piece that triggers the slender direct-drive central seconds hand.

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.

Black is the absence of light. This is the physical definition of a colour that is synonymous with classicism and elegance. At Moritz Grossmann, black is used to form stylish contrasts and also serves as a testament to the highest standards of craftsmanship. The limited-edition ENAMEL ROMAN Vintage, for example, has an enamel dial whose manufacture presents multiple challenges. With this, Moritz Grossmann has chosen the occasion of its 16th birthday to once again shine the spotlight on the expertise of the ateliers and workshops in Glashütte.

Tradition requires renewal, otherwise it remains stagnant in the past and cannot survive. This is an approach that Moritz Grossmann has embodied since 2008: the manufactory opened 16 years ago as a tribute to one of the most exceptional personalities in the history of watchmaking in Glashütte. Moritz Grossmann was an innovative watchmaker and, with the founding of the German Watchmaking School in Glashütte, influenced a generation of artisans.

His values and vision now live on in the Moritz Grossmann manufactory, which crafts a small but exquisite collection of sophisticated watches that always remain true to the standards of the man who gave the manufactory its name. Characteristics of these timepieces include exclusive manufactory movements with innovative details that are designed, made and finely decorated in-house in the company’s own workshops. The highest of standards also come into play when finishing the watches, as impressively demonstrated by the special model marking the 16th anniversary of the manufactory.
 

Renowned for bold, boundary-pushing designs, the watchmakers from Lucerne proudly unveil the latest creation: The ReSec Beast Manufacture. This audacious statement of color, form, and fearless design dares to transcend the confines of traditional watchmaking, challenging conventions with every tick.

Chronoswiss Ignites Passion with the Revolutionary Delphis Firestarter, marking the introduction of a never seen before case.

Chronoswiss, the trailblazing watchmaker from Lucerne, proudly unveils the revolutionary Delphis Firestarter, a timepiece that sets a new benchmark for horological innovation and artistry. Limited to just 50 pieces, this extraordinary creation is housed in a world novelty: A Titanium Core Nano Shell case. What you see is not a coating, it is the perfect symbiosis of a high-performance composite with a Grade 5 titanium core on a molecular level. Through an advanced bonding process, the titanium core permanently merges with a 0.4mm ultra- lightweight yet resilient composite shell in firey red. Within this complicated process, the case is carved out of a solid block of the high-end composite. The world’s first Titanium Core Nano Shell case creates an eye-catching aesthetic, setting a new standard in modern watch case engineering.

A timepiece focused on the essential—yet anything but ordinary.

Chronoswiss proudly introduces the Small Second, the beginning of a new family in the Modern Mechanical collection. The vision? To create a bold mechanical timepiece, stripped of excess yet rich in craftsmanship and detail.

With its 40mm stainless steel case and slim 11.5mm profile, the Small Second is the sleekest Chronoswiss in the current collection. Designed with refinement and precision, the case features polished sides, sandblasted & sculpted lugs, as well as the most streamlined crown the watchmakers of Lucerne have ever created. Every detail serves a purpose, ensuring a fascinating mechanical experience.

Yet, focusing on the true essence does not mean compromise. The curved dial construction, intricate 3D layering, and handcrafted dials transform the Small Second into a study of watchmaking complexity.

At its heart beats the Chronoswiss Manufacture Caliber C.6000—ensuring precision, reliability, and the unmistakable rhythm of a true mechanical timepiece.

Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.

Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.