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Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.
Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.
Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen.
Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.
It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development.
Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals.
Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce.
As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.
As the horological world converges in Geneva for Watches & Wonders 2024, Chronoswiss is set to steal the spotlight with the launch of its ReSec Green Monster Manufacture and Vertical Blue Manufacture models. Crafted with the spirit of innovation that has long defined the storied Swiss watchmaker, these timepieces signal the advent of a thrilling new chapter for the brand and its ReSec series, which has captivated enthusiasts since its debut in 2020. Welcome to the Next Generation of watchmaking in Lucerne!
Chronoswiss is proud to announce a groundbreaking partnership with the ERT Formula E Team, marking a union that champions innovation, sustainability, and the avant-garde spirit of electric motorsports. As a brand synonymous with "Modern Mechanical" timepieces, Chronoswiss sees this collaboration as a natural synergy between two pioneers in their respective fields.
Oliver Ebstein, CEO and Owner of Chronoswiss, expressed excitement about the collaboration. "Joining forces with the ERT Formula E Team is a thrilling new chapter for us. It reinforces our dedication to forward-thinking luxury and aligns with our commitment to sustainable progress. ERT’s trailblazing efforts in Formula E resonate with our own quest for excellence and innovation in watchmaking."
The partnership will integrate Chronoswiss branding into the adrenaline filled world of ERT. From the race cars' sleek mirrors and nose cone to the driver’s gloves, our emblem will feature prominently, ensuring visibility that befits the stature of our craftsmanship.
Instrument de Vitesse, a new opus in the La Fabrique collection, revives the golden age of timed races. This single push-piece chronograph seems to have been plucked from the dashboard of a vintage GT car. It is equipped with a single timing hand – the centre seconds hand – and can time a maximum of one minute. With its sleek and refined retro sports look, Instrument de Vitesse is intended for enthusiasts of watchmaking history and culture. Housed in a 39-mm steel case, its 4.20 mm manually wound Manufacture calibre ensures that the finished timepiece is less than 10 mm thick. Instrument de Vitesse is available with an ivory-white or ebony-black dial in two limited series of 25 timepieces each.
Appearances can sometimes be deceptive. At first glance, Instrument de Vitesse does not appear to be a classic chronograph. With its three central hands, it looks like a watch... with three hands, but the tachymeter scale running around the outer edge of the dial reveals its chronometric function. For this is a chronograph presented in its purest expression, dedicated to timing short bursts – a measuring instrument designed to take average speed readings over a maximum of 60 seconds. This, in turn, casts new light on the crown, which also acts as the chronograph’s single push-piece to set the slender centre seconds hand in motion.
The development of their manufacture movement started in 2017 and is now revealed in 2024, celebrating their 50 years of Astronomical Complications anniversary.
Arnold & Son, a benchmark in classic fine watchmaking, is exploring uncharted territory on the map of horology. Longitude Titanium is a sports-chic COSC-certified chronometer with a 42.5 mm titanium case. The dial of Longitude Titanium is vertical satin-finished in a continuation of the bracelet’s finish, which is subtly intersected by the polished edges of its links. With a power-reserve display at 12 o’clock and an imposing seconds counter at 6 o’clock, Longitude Titanium pays tribute to John Arnold’s marine chronometers, his revolutionary vision and his decisive role in calculating longitude at sea.
The aesthetics and construction of John Arnold’s marine chronometers were necessarily classic and functional, and were adapted to the harsh conditions of the high seas. Longitude Titanium, a contemporary interpretation of the great English watchmaker’s work, coherently combines this naval heritage with a refined design and highly resistant materials. The movement’s ‘chronometer’ certification is an essential addition to this scene, with its historical ties to Arnold’s creations and his quest for accuracy.
Chronoswiss is excited to announce the release of the Strike Two Series with the cutting-edge “H2O” and “Golden Gear” models. This exclusive collection, each limited to just 100 pieces, represents a new chapter of innovation in the Chronoswiss watchmaking story, written in the heart of Lucerne.
Echoing the pioneering spirit of the '90s Chronoswiss Tora, the Strike Two series is an homage to the Chronoswiss heritage with the unique horizontal Regulator Setup. The Strike Two is a gateway to the future of timekeeping in Lucerne, embracing the past while forging ahead with groundbreaking design. The distinctive and name giving twin bridges and their exquisite finish showcase a relentless pursuit of perfection. The visible gearwork underneath the hour ring as well as the hand-guilloched small second dial reveal the precision of the artisan handcraft, while the revamped crown design adds a fresh twist to the iconic Chronoswiss style.