We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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In the refined sphere of independent watchmaking, DANIEL ROTH has introduced a sophisticated new expression of its Extra Plat collection, elevating the rarity of the line while retaining an understated and disciplined elegance. Rooted in the firm belief of its legendary founder that a thin dress watch represents the ultimate epitome of functional elegance, this model is meticulously designed from the ground up to balance modern sophistication with time-honored craft. Cloaked in 950 platinum—a noble metal long synonymous with rarity and traditional savoir-faire—the watch establishes a quiet yet unmistakable presence on the wrist that will immediately resonate with serious connoisseurs.

The defining silhouette of this timepiece remains the signature double-ellipse case, an iconic geometry originally created by master watchmaker Daniel Roth to beautifully frame complex horological mechanisms. To complement this distinctive shape, downward-sloping lugs have been elegantly integrated to ensure optimal wrist comfort while providing a handsome architectural contrast against the light-tan calfskin leather strap. The dial base is forged from solid white gold, displaying a mesmerizing pinstripe guilloché texture executed entirely by hand using a traditional rose engine. Each line is individually carved with masterful control over depth and spacing, beautifully bordered by a gold minute disc finished with a classic filet sauté edge and sharp black typography.

Beneath this stunning facade lies the core of the timepiece: the ultra-thin, hand-wound manufacture Calibre DR002, fully developed and assembled at La Fabrique du Temps Louis Vuitton under the expert guidance of master watchmakers Michel Navas and Enrico Barbasini. Tasked with striking the perfect balance between chronometric precision and a generous power reserve within a slim 3.1 mm structure, the watchmakers increased the movement's frequency to 4 Hz. To sustain this high frequency without sacrificing energy efficiency or structural stability, the calibre incorporates a specially refined balance wheel featuring a variable-inertia geometry and adjustable counterweights.

An open sapphire caseback reveals the true artistic discipline of the manufacture, where technical engineering and aesthetic restraint seamlessly converge. The movement's bridges are decorated with demanding hand-finishing details, most notably the internal angles which are rendered in a rare, rounded bercé form. Requiring at least twice the execution time of a standard flat bevel, this traditional decoration involves polishing a precise curved radius along the edges to create a brilliant, uniform profile. Shaped and hand-polished in-house using a traditional cabron tool, these components reinforce the brand's unwavering commitment to its guiding philosophy: "La Montre Objet d'Art".
 

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Armin Strom proudly presents the Mirrored Force Resonance Ice Blue, a limited edition timepiece that exemplifies the brand’s dedication to horological innovation and artisanal excellence. With only 15 pieces available worldwide, this release marks a bold evolution in the art of synchronized timekeeping.

The watch features a striking ice blue sunray guilloché dial, crafted using a traditional hand-operated rose engine lathe. Its off-center layout and radiant finish create a captivating play of light beneath the sapphire crystal, while beveled and polished indexes and hands add depth and movement to the design.

At the core of this timepiece is the manually wound Caliber ARF21, a technical breakthrough in resonance watchmaking. Armin Strom’s patented clutch system connects two balance wheels, allowing them to oscillate in opposite directions and synchronize for enhanced precision and stability. Twin seconds counters provide a visual representation of this resonance effect, and a pusher at 2 o’clock resets the counters, offering a clear demonstration of the mechanism’s accuracy.

The movement is hand-finished to haute horology standards, with Geneva stripes, perlage, and black-polished screws visible through the transparent case back. Each watch is assembled twice to ensure both mechanical integrity and flawless finishing.

Encased in a 43 mm stainless steel case and paired with a dark blue Alcantara strap, the Mirrored Force Resonance Ice Blue is a celebration of independent Swiss watchmaking and the science of movement.
 

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The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.
 

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