Armin Strom Gravity Equal Force Ultimate Sapphire Purple

Armin strom sets the tone in the realm of transparent mechanics with the Gravity Equal Force Ultimate Sapphire Purple

MAY 06 2024 | Novelties

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen.

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Let it reign: Gravity Equal Force Purple

At once regal and electric, the latest edition of the Gravity Equal Force features a colour Armin Strom has never used before. Its base plate boasts a guilloché engraved motif with a barley grain pattern, expertly handcrafted in the atelier of acclaimed independent watchmaker Kari Voutilainen using a traditional rose engine lathe. The striking purple colour is applied using a 3D PVD process, which reflects a wide spectrum of tones as it shifts with the light. Making this edition even more outstanding, the small off-centred dial is crafted from transparent sapphire crystal, which is reserved exclusively for the Gravity Equal Force’s Ultimate Sapphire Editions. The crowning glory is a light grey nubuck leather strap with purple stitching and keepers. The Gravity Equal Force Ultimate Sapphire Purple is limited to a run of 25 pieces per year.

Automatic: redefined

The Gravity Equal Force stands out as the first automatic watch endowed with an equal force transmission integrated directly in the mainspring barrel - a patented mechanism by Armin Strom. It provides consistent power transmission to the regulating organ, ensuring unwavering precision throughout the watch’s autonomy. The power reserve indicator forms part of the barrel, which is entirely visible from the dial side, opposite the micro-rotor with a unique click system featuring two springs for better winding efficiency.

Also this latest creation, part of Armin Strom’s perpetual quest for superior chronometric performance, was entirely developed, manufactured and decorated within the walls of the Bienne-based manufacturing site. Like all Armin Strom watches, the Gravity Equal Force Purple’s movement is assembled a first time to ensure it is in perfect working order and that it meets the brand’s exacting decorative standards, then taken apart and assembled a second time when it is ready to be cased in its final form.

Putting the ‘haute’ in ‘horlogerie’

What separates a mere tool from a work of art is craftsmanship. Like a canvas for artistic expression, superlative hand-finishing applied by specialised watchmakers and seasoned artisans can be appreciated throughout the Gravity Equal Force and its many proudly exposed layers and components. Polished bevels (anglage) on the bridges, black polished screws, polished countersinks, perlage and various types of graining, be it straight or circular, as well as Geneva stripes on the three-quarter bridge visible through the case’s back.

One of the Gravity Equal Force’s most distinctive elements is the triplet of dark grey ruthenium-plated bridges that occupy the right-hand portion of the open display. Inspired by the finger-style bridges found in pocket watches, it takes up to an entire day for these bridges to be embellished by hand. First, the undersides are given a matt finish, after which the sides are given a straight-graining finish by carefully sliding them on an abrasive paper to produce continuous, shimmering fine lines. Then, the inner and outer chamfers of the bridges are bevelled with increasingly fine files and then finished with a flash polish using locally sourced gentian wood to remove even the finest lines. Finally, a straight-graining finish is applied to the top side for ultimate radiance.

Armin Strom : 15 years in the science of movement

In 2008, longtime friends and partners Serge Michel and Claude Greisler took the reins at Armin Strom and founded its very own manufacture in the watchmaking town of Biel in 2009. Just one year later, the duo presented their very first watch with a movement designed and manufactured in-house. Over the following years, Armin Strom would become a truly integrated and self-sufficient manufacture, creating 17 exclusive calibres and developing several world firsts in the domain of watchmaking. In 2016, it introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision with a captivating oscillation mechanism on the dial-side of the watch. In 2019, Armin Strom reinvented the automatic watch movement with the Gravity Equal Force, the first automatic watch to feature an equal force transmission mechanism within the barrel that had previously been found only in pocket watches. Today, Armin Strom stands out as a leading force of creative, independent watchmaking, with its own distinct design language and exceptional attention to detail highlighted by hand-finishing all its creations. 2024 promises to be a year full of surprises, and the best is yet to come…

Gravity Equal Force Ultimate Sapphire Purple

Technical specifications

Indications		Hours, minutes, seconds, power reserve indicator
Movement		Armin Strom manufacture Caliber ASB19
		Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds
Main plate		purple PVD plate with guilloché pattern by Kari Voutilainen
Regulating system		Balance wheel with 4 regulating screws
Power reserve		Geneva stop-work limited to 72 hours
Dimensions		35.52 mm x 11.67 mm
Frequency		3,5 Hz (25,200 vph)
Finishing		Hand-finishing to the highest quality level
Jewels		28
Number of components		202
Case		stainless steel
		Sapphire crystal and case back with anti-reflective treatment
Diameter		41 mm
Height		12.65 mm
Water resistance		3ATM
Lug-to-Lug		48.09 mm

Dial		Grey toned off-center sapphire dial with subdial
Hands		Faceted polished hands and Super-LumiNova® filling
Strap		Delivered with a grey nubuck leather strap with purple stitching and keepers
Width lugs/buckle		20/18 mm
Buckle		Pin buckle or folding clasp available in stainless
Reference		ST24-GEF.SA.AC.M.A7.FC
Limited production		25 pieces per year

AUGUST 19 2025 | Novelties

Greubel Forsey Launches the Nano Foudroyante: A New Chapter in Watchmaking Innovation

Greubel Forsey has officially released the Nano Foudroyante, a groundbreaking timepiece that blends cutting-edge nanomechanics with refined craftsmanship. Limited to just 22 pieces, this watch marks a major milestone for the brand, evolving from its earlier Experimental Watch Technology (EWT) concept into a fully developed and independent creation.

The Nano Foudroyante is crafted entirely in white gold and features a rhodium-finished dial with a blue minute track, blued steel hands, and a white foudroyante dial for enhanced legibility. A blue textured rubber strap completes the look, giving the watch a modern and sporty edge.

What sets this timepiece apart is its use of nanomechanics—a revolutionary approach that allows the foudroyante complication to operate using just 16 nanojoules of energy per jump. That’s 1,800 times less than traditional designs. The complication divides each second into six parts, with a red-treated hand rotating once per second, driven directly by the balance wheel. There’s no traditional gear train, just a series of ultra-efficient, low-inertia wheels.

The Nano Foudroyante also features Greubel Forsey’s first flying tourbillon, with the foudroyante dial always facing twelve o’clock for easy reading. Despite its complexity—428 components in total—the movement fits into a compact 37.90mm case, making it the smallest Greubel Forsey watch ever made.

This release is a bold statement of innovation and intent, offering collectors a rare opportunity to own one of the most advanced mechanical watches ever created..

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NOVEMBER 05 2024 | Novelties

A platinum bracelet for the most refined sporty timepiece

Featuring a platinum case and bracelet with an 18k white gold movement and dial, C by Romain Gauthier Platinum Edition Bracelet resonates with the most discerning collectors in the watchmaking world. Romain brings a touch of refinement to this timepiece with a sporty profile and assertive character, a combination of noble materials that reveals a traditional side to this very modern timepiece.

The C by Romain Gauthier Platinum Edition Bracelet stands out for its elegance and ultimate level of refinement, beyond the precious character that platinum brings, the bracelet design highlights the textures and finishing techniques that make this timepiece more luminous and prestigious.

In keeping with Romain's vision - The Evolution of Tradition - the bracelet requires a high level of craftsmanship and hand finishing. Each link is composed of high polished and satin brushed surfaces by hand, highlighting the interplay of light and reflecting the artistry and technical nature of the bracelet and the piece in general.

Conceived as an integral element of the whole timepiece, the bracelet was designed to be one with the case - “The bracelet is the case, and the case is the bracelet” says Romain. This desire is reflected in the fusion of these two elements that cannot be dissociated. Inspired by the finger bridges style, the design of the movement follows the watchmaking history of the Swiss Vallée de Joux, with a modern approach, reflecting Romain's vision of the evolution of tradition.

As a non-limited edition, the Platinum Edition Bracelet can be personalized and customized to reflect each collector’s personality and taste.

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APRIL 09 2026 | Watches and Wonders 2026

Celebrating 200 Years of Moritz Grossmann with the TREMBLAGE Gold

The year 2026 marks a momentous milestone for Moritz Grossmann as we celebrate the 200th anniversary of our founder’s birth. Moritz Grossmann was not only a master horologist but a visionary scientist and author who forever changed the landscape of Glashütte watchmaking. To commemorate his bicentenary, we are proud to unveil the TREMBLAGE Gold anniversary edition, a tribute that bridges his 19th-century spirit with the pinnacle of modern artisanal watchmaking.

This exceptional release introduces two limited editions, crafted in 750/000 rose gold and 950 platinum, with each variant strictly limited to just eight pieces worldwide. The soul of these timepieces lies in the solid rose gold dial, which has been meticulously hand-engraved using the rare "tremblage" technique. This traditional method involves a master engraver using a specialized burin to create a multi-directional, finely textured matte surface, resulting in a mesmerizing play of light that serves as a backdrop for the raised, hand-polished numerals.

The movement powering these anniversary models is the exquisitely finished Calibre 100.1 manual-winding movement. In a direct nod to the founder's legacy, the balance cock features a unique hand-engraved "1826," marking the year of Grossmann’s birth. Every component, from the heat-annealed brown-violet screws to the hand-carved pillars and German silver plates, reflects our commitment to "Schönstes deutsches Handwerk"—the finest German craftsmanship.

With the TREMBLAGE Gold edition, we do not simply replicate history; we evolve it. These watches embody the same pursuit of technological perfection and aesthetic brilliance that Moritz Grossmann championed two centuries ago. We invite you to discover these masterpieces, which stand as a testament to a heritage that continues to inspire every movement we create and every hand-finished detail we produce in our Glashütte manufactory.

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DECEMBER 18 2024 | Novelties

Introduction of assertive new black dials for the C by Romain Gauthier Titanium Edition Bracelet

Released initially with a grey dial and then with a Lever de Soleil color dial, the C by Romain Gauthier Titanium Edition Bracelet is now featured with two new dials: a three-dimensional straight grained structured dial in Grade 5 black titanium with white details and a black sapphire openwork dial with blue and white accents.

The three-dimensional straight grained black titanium dial provides an even more assertive character with its textured surfaces. The sharp contrast between the white details and the dark background enhances the time indications. This dial embodies a distinctly modern design while maintaining excellent readability, even in low-light conditions, thanks to the use of Super- LumiNova on the indexes, numerals, and hands.

As for the sapphire openwork dial, it reveals the intricate components of the movement, showcasing the brand's sophisticated watchmaking engineering and artisanal craftsmanship. This openwork design creates a captivating interplay between transparency and structure, transforming the watch into a true technical and aesthetic masterpiece. When Romain launched the first edition of C by Romain Gauthier in 2021, it was clearly stated that this new caliber would lead the brand to new horizons. One year later, a new door has been opened with the arrival of the brand's first metal bracelet.

Sober and contemporary, propitious to variations and adaptations, C by Romain Gauthier was an obvious choice for the creation of a metal bracelet. The desire of modernity, comfort and ergonomic already initiated during the conception of the first edition, reinforced the development of this integral timepiece on a titanium bracelet - light, resistant, modern and sophisticated. Aesthetically, it was important to Romain that the bracelet and the watch become one. As he said: "The bracelet is the case, and the case is the bracelet". This desire is reflected in the fusion of these two elements, a timepiece as a whole that cannot be dissociated.

In keeping with Romain's vision - The Evolution of Tradition - this new technical and contemporary element requires a high level of craftsmanship and hand finishing. Each link is composed of hand-polished and satin-finished surfaces that play with the light and reflect the technical nature of the bracelet and the piece in general.

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JUNE 25 2025 | Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.

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JUNE 13 2024 | Novelties

Perpetual Moon 38 Night Tide - Diamonds making waves

Waxing, gibbous, blue: the power of the moon imposes itself on the Earth and even more so, on the seas. Perpetual Moon 38 Night Tide celebrates the fluctuating pull of this celestial body on the water. A large moon disc appears over vast waves. Made of mother-of-pearl and ruthenium, they rise one after the other in a cascade of soft curves. This scene, illuminated by diamonds, celebrates the femininity, elegance and evocative power of Arnold & Son’s watchmaking.

Powerful and plentiful, the waves of Perpetual Moon 38 Night Tide herald heavy seas. In the blue of the night, the tide is at its highest, and so are the rollers. The moon, capricious and triumphant, imposes its will. The gradations of the water are topped with a sparkling foam. Beneath the peaceful light of Selene, the ocean rages on.

Arnold & Son interprets this powerfully symbolic scene through mechanisms and minerals. The astronomical moon complication of Perpetual Moon 38 Night Tide is adorned in mother-of-pearl and ruthenium: a delicate, evocative composition that fully expresses the dial-makers’ expertise. The mother-of-pearl marquetry, ruthenium crystal inlays and abundance of diamonds symbolise the painstaking care lavished on the women's collections of Switzerland’s most English brand.

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AUGUST 13 2025 | Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.