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Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


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MAY 20 2026    |    Novelties

Celestial Contrast: Armin Strom Dual Time GMT Resonance Aventurine

Armin Strom presents a new interpretation of its Dual Time GMT Resonance, distinguished by a dial crafted from aventurine—a material that captures the richness and mystery of a star-filled sky. Formed through a meticulous process that blends centuries-old glassmaking with modern precision, aventurine reveals a surface alive with light. The result is a dial that evokes a night sky in motion, creating a refined contrast with the architectural symmetry of the resonance movement. This celestial texture is enhanced by the warm tones of the movement: the rose gold-coloured mainplate adds depth beneath the dial-side display, while rose gold-coloured hands and applied indexes introduce clarity and visual identity. Together, these elements create a balanced interplay between cool luminosity and warm mechanical presence. Housed in a 39 mm stainless steel case and paired with a dark grey alligator strap, the Aventurine edition offers a contemporary and restrained frame, allowing the dial's dimension and the movement's symmetry to take centre stage.

Resonance Across Time Zones
Powering the watch is the manual-winding manufacture calibre ARF22, entirely designed, developed and produced in-house. Its patented resonance clutch—a signature Armin Strom innovation—synchronises two independent regulating systems, allowing both balance wheels to oscillate in perfect harmony. This constant interaction elevates chronometric stability, transforming a rare physical phenomenon into a practical advantage. Each time zone features its own hours, minutes and day/night indicator, offering intuitive functionality for travellers. Operating at 3.5 Hz (25,200 vph) with a 42-hour power reserve, the ARF22 unites scientific ingenuity with everyday usability.

Finishing in Depth
Visible through sapphire crystals on both sides, the movement reveals Armin Strom's signature open-worked architecture and hand-finishing. The rose gold-coloured mainplate establishes a warm, luminous foundation on the dial side, while matching gear-train bridges on the reverse side echo this tone, creating a cohesive visual language. This harmony of colour and structure accentuates depth and contrast, reinforcing the three-dimensional expression of the calibre and the brand's commitment to the Science of Movement. On the dial side, the mirror-polished balance bridge, finished with hand-bevelled edges, stands out as a focal point, its steel surface catching the light in striking counterpoint to the warm rose gold-coloured mainplate beneath. Rhodium-coated and steel components introduce a refined metallic grey tone, balancing the overall composition. Additional hand-polished bevels, black-polished elements, circular graining and perlage enrich the composition, while the reverse side features Côtes de Genève, further emphasising the movement's refinement. As with all Armin Strom timepieces, each watch is assembled twice to ensure both mechanical precision and finishing excellence.

The new Dual Time GMT Resonance Aventurine is offered in a strictly limited edition of 15 pieces.

 

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JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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NOVEMBER 19 2025    |    Novelties

DANIEL ROTH Unveils Tourbillon Platinum: A Masterpiece of Horological Revival

DANIEL ROTH proudly presents the Tourbillon Platinum, a timepiece that pays homage to the brand’s rich heritage and its founder’s enduring passion for the tourbillon complication. This exceptional creation is inspired by the 1988 reference C187 and reinterprets it with modern refinement, artisanal craftsmanship, and a noble platinum case.

The signature double-ellipse case, now crafted in platinum, measures 38.6 x 35.5 mm and is just 9.2 mm thick. It houses a hand-guilloché dial made of solid white gold, finished in anthracite and accented with a sterling silver chapter ring. The dial’s linear guilloché pattern is executed by a single Maître Guillocheur over three days, reflecting the brand’s commitment to traditional métiers d’art.

Inside beats the DR001 calibre, a manually wound movement developed by Michel Navas and Enrico Barbasini at La Fabrique du Temps Louis Vuitton. Comprising 206 components, it offers an 80-hour power reserve and operates at 3Hz. The movement is entirely hand-finished, including hidden components, and features a triple-arm seconds hand—a nod to Daniel Roth’s original design language.

The Tourbillon Platinum is the third model in the brand’s rebirth, following the Tourbillon Souscription and the rose gold edition. It offers a more contemporary aesthetic while remaining faithful to the brand’s DNA of mechanical excellence and elegant restraint.

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