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Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


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JUNE 18 2025    |    Novelties

Armin Strom Unveils the Gravity Equal Force Ultimate Sapphire Rose Gold — A Masterpiece of Mechanics and Elegance

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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JULY 03 2026    |    Novelties

PULSE GMT Frosted Guilloche Gold: A Masterclass in Modern Mechanical Craftsmanship

Chronoswiss has officially introduced the Pulse GMT Frosted Guilloche Gold, a striking new expression of modern travel time created in its Atelier Lucerne. Housed in a beautifully sculpted 41mm 18ct (5N) gold case, this timepiece seamlessly brings precious materials into the bold, architectural world of the Pulse design family. Redefining the brand’s classic codes with a sharper, sportier attitude, the watch features Chronoswiss’s iconic onion crown, a partially knurled coin-edge bezel, and an exclusive new integrated black rubber strap. This exclusive, modern masterpiece is strictly limited to just 50 pieces worldwide.

At the heart of this timepiece is an innovative, three-dimensional dial that showcases a revolutionary take on a traditional decorative art. For the first time, a hand-guilloché brass surface is refined using a highly precise sandblasting process that directs ultra-fine synthetic corundum particles onto the dial. The result is a shimmering, frosted finish that transforms the geometric guilloché pattern into a crystalline landscape of light and depth. This contemporary backdrop is beautifully contrasted by polished, blue PVD-coated appliques, blued steel screws, and polished, blued steel hands in the brand's signature "Pyramid" shape.

Powering the watch is the Chronoswiss Manufacture Caliber C.6002, an automatic movement developed in partnership with La Joux-Perret that offers a 55-hour power reserve. Designed specifically for global travelers, the movement features a dedicated dual-time-zone module; home time is tracked on a 12-hour disc at 3 o'clock, a second time zone is displayed via a 24-hour GMT disc at 9 o'clock, and central hands sweep the dial to indicate minutes and seconds. The exquisite inner workings of the caliber are visible through a sapphire crystal case back, revealing a skeletonized tungsten rotor, polished escape wheels, and a ruthenium-plated bridge finished with a classic Geneva cut.

The solid 26-piece gold case, weighing 48 grams, balances satin-finished and sandblasted textures with a partly polished bezel, offering 5 bar (50 meters) of water resistance. Secured to the wrist by a black integrated rubber strap and a matching black DLC-coated stainless steel and 5N gold buckle, the watch represents the ultimate expression of the brand’s "Modern Mechanical" philosophy. By contrasting traditional luxury with high-functioning, contemporary materials, the Pulse GMT Frosted Guilloche Gold is engineered as a sophisticated mechanical companion for an ever-moving world.

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JULY 15 2026    |    Novelties

C BY ROMAIN GAUTHIER 39.5: BUILT FOR EVERYDAY ELEGANCE

Independent manufacture Romain Gauthier has unveiled its latest horological evolution with the release of the C by Romain Gauthier Titanium Edition 39.5. This new iteration introduces a highly anticipated, more compact 39.5 mm Grade 5 titanium case designed to sit effortlessly on a broader range of wrist sizes. Embodying the core philosophy of the collection, the timepiece is built for everyday wearability, blending high-end mechanics with a casual, modern design language that seamlessly integrates into daily life.

Enhancing this newfound versatility, the manufacture introduces its very first interchangeable rubber strap system alongside three expressive new colorways: vibrant blue, energetic orange, and subtle pink. These eye-catching color accents on the dial are matched with corresponding Super-LumiNova hues at night, offering a fresh, lifestyle-oriented aesthetic. The quick-release strap system allows wearers to effortlessly adapt the watch to any mood, outfit, or occasion, transitioning seamlessly between sporty casualness and discreet, refined elegance.

While the exterior boasts a contemporary, relaxed style, the heart of the watch remains deeply committed to haute horlogerie. The in-house manual-winding caliber is gloriously on show through the display back, showcasing finger bridges—historically typical of Romain Gauthier’s birthplace, the Vallée de Joux—reinterpreted with a modern "stepped" architecture. Each Grade 5 titanium bridge is meticulously finished by hand, featuring a highly original dimpled texture achieved through a special hand-engraving technique, set against a beautifully hand-frosted movement mainplate.

Technically astute, the timepiece is equipped with a clever stop-seconds mechanism that uses a snail cam—a nod to the brand’s acclaimed Logical One. Pulling out the crown stops the balance wheel, while pushing it back in prompts the snail cam to turn, delivering an active impulse to help the movement start beating again instantly. Offered as part of the brand's permanent, non-limited collection, the C by Romain Gauthier Titanium Edition 39.5 represents a masterful synthesis of superlative hand-finishing and modern, adaptable luxury.

 

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JUNE 25 2025    |    Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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AUGUST 13 2025    |    Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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