Mirrored Force Resonance Ice Blue

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.
 

View Watch Gallery

 

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

View Watch Gallery

 

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

View Watch Gallery

Chronoswiss marks a definitive leap into the future of independent watchmaking with the introduction of the PULSE GMT, a collection that represents one of the most progressive chapters in the brand's history. Inspired by the mechanical spirit of the 1999 Tora icon, this new series redefines traditional design codes through a radically modern lens while maintaining the brand's independent spirit. The collection is built specifically for global travelers and collectors who move between continents and time zones, requiring a sophisticated mechanical companion.

The PULSE GMT features a bold, sculptural case construction that seamlessly integrates the first full metal bracelet in Chronoswiss history. This architectural approach ensures a unified presence on the wrist, blending the iconic onion crown and coin-edge bezel with contemporary lines. Whether crafted from high-strength Grade 5 Titanium for daily wear or solid 18-carat 5N Gold, the 41mm case offers a powerful physical and visual statement.

At the heart of the collection beats the Manufacture Caliber C.6002, an automatic movement developed exclusively with La Joux-Perret. This dedicated mechanical construction provides a true dual-time display, featuring a 24-hour second time zone on the left and a 12-hour home time on the right, all unified by central minutes and seconds. With a 55-hour power reserve and water resistance up to 10 bar, the movement is designed for movement and mechanical clarity.

The collection showcases the height of Lucerne craftsmanship through two distinct dial interpretations. The Silver Guilloche edition celebrates pure mechanical texture with hand-guilloché patterns cut on century-old machines, while the Enamel Sky Gold features the rare art of paillonné enamel. This demanding craft embeds gold stars within layers of translucent fire enamel over a guilloché base, creating a celestial display designed to last for centuries.

View Watch Gallery

 

          

The year 2026 marks a historic milestone for the Moritz Grossmann manufactory in Glashütte, as it celebrates the 200th birthday of its visionary founder and namesake, born on March 27, 1826. A genius watchmaker, scientist, author, and initiator of the German Watchmaking School, Grossmann profoundly shaped the craft of horology and the fate of his hometown. Rather than merely imitating historical concepts, the modern manufactory honors his legacy by blending his cutting-edge philosophy with modern engineering. This dedication to technological perfection and exceptional aesthetics cements its place among the world's elite elite watchmakers.

To commemorate this bicentennial occasion, the brand has unveiled the HAMATIC Silver-Plated by Friction anniversary edition. This special timepiece introduces exclusive design details that pay tribute to the brand's origins, including an "1826" engraving on the balance cock and a vintage 1875 "M. GROSSMANN" logo on the dial. For the first time on a Hamatic model, clean Arabic numerals represent the hours, gracefully stepping in to replace the Roman numerals traditionally favored in previous iterations.

At the heart of the watch lies the exquisite manufactory calibre 106.0, which features a highly effective automatic winding system driven by a pendulum-style hammer weight. This "hammer automatic" mechanism masterfully reinterprets a historical concept with contemporary engineering, incorporating custom features like stop seconds for precise time setting and hand-finished decorations. The movement also proudly mirrors Grossmann’s original ingenuity through traditional hallmarks, such as a large balance wheel, raised screws, and fine handcrafted hands made of blue annealed steel.

The standout aesthetic achievement of this anniversary edition is its rare "silver-plated by friction" dial finish. This painstaking, entirely manual technique requires a master artisan to delicately brush the dial surface with specialized pastes and powders to achieve a fine-grained, velvet-like texture that softly diffuses light. Set in an elegant white gold case paired with a blue kudu leather strap, the HAMATIC Silver-Plated by Friction will be released on March 26, 2026, and is strictly limited to just 18 pieces worldwide.

View Watch Gallery

 

          

The year 2026 marks a historic milestone for the Moritz Grossmann manufactory in Glashütte, celebrating the 200th birthday of its visionary founder and namesake, born on March 27, 1826. A genius watchmaker, scientist, author, and the initiator of the German Watchmaking School, Grossmann profoundly shaped the craft of horology and the fate of his hometown. Rather than merely duplicating historical concepts, the modern manufactory honors his legacy by blending his cutting-edge philosophy with modern engineering. This dedication to technological perfection and exceptional aesthetics cements its place among the world's elite elite watchmakers.

To commemorate this bicentennial occasion, the brand has unveiled its fourth anniversary special edition: the BACKPAGE Tremblage. Debuting on May 19, 2026, this launch presents an exclusive mechanical showcase for collectors—featuring a massive dial opening that reveals the magnificent inner workings of the movement from the front. Crafted with a luxurious three-part platinum case, the watch conceals a subtle celebratory nod on its reverse side: a balance cock delicately engraved with "1826", the birth year of Moritz Grossmann.

At the heart of this timepiece is the hand-wound manufactory calibre 107.0, a technical tour de force that essentially stands as a mirror image of the signature calibre 100.1. To allow components like the Grossmann balance, hand-engraved balance cock, and the triple-band snailing on the ratchet wheel to be admired on the dial side instead of being hidden on the back, the entire movement architecture had to be re-engineered. An additional wheel integrated between the crown wheel and the ratchet wheel reverses the rotation of the drive train, allowing the mirrored escapement and oscillation system to run perfectly in the correct direction.

The defining aesthetic highlight of this model is its German silver dial face, treated with the historic hand-worked tremblage engraving technique. By meticulously guiding a cutter back and forth in tiny trembling movements, master artisans create a vibrant, finely granulated, and uniform matt texture. The remaining dial elements define the watch's character, offered in either an expressive violet or a captivating "blue meteor" galvanized shade, framing the hour display from 11 to 5 o'clock. Strictly limited to 12 pieces per color variant worldwide, the models are completed with matching hand-annealed steel hands and hand-stitched alligator or kudu leather straps.

View Watch Gallery